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Impact on teaching - Creative industries and culture

© D. Doustin

The research centre produces various teaching programmes and modules based around its areas of expertise. These are extremely popular with students, and include the ‘Arts and Creative Industries’ specialised track in the Masters in Management Grand Ecole programme in Bordeaux (M1 and M2), various modules in other programmes, and the Arts and Design Management programme at the Franco-Chinese Institute in Shanghai which will be offered as of September 2017.

Specialist arts & creative industry management track


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This track has been offered since 2004 as part of the Grande Ecole Programme at the Bordeaux campus, thanks to the expertise of the Creative Industries & Culture research group. It allows students to specialise in the management of arts, culture, and creative industries :  

  • Visual Arts and Heritage
  • Live Entertainment (Theatre, Dance, Opera, Street Performances, etc.)
  • Cultural Industries (Cinema, Music, Publishing, Video Games, Media, etc.)
  • Creative Services (Architecture, Design, Communication, Digital Technology, etc.)
  • Luxury Industries (Arts & Crafts, Fashion, Gastronomy, Wines & Spirits, Luxury, etc.)
  • Leisure and Entertainment Industries (Tourism, Games, Sport, etc.)

The teaching is immersive, draws on specialist research expertise, and has strong links to industry professionals, using methods such as on-site courses, study trips, and projects for organisations in the creative sector.

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Since the programme was created, around 400 students have graduated in this specialism. A study was conducted on these graduates which has confirmed the track’s success; 90% of the students work in creative industries, primarily in marketing roles but also in management and entrepreneurship.


Other courses and training offered by the experts


The Creative Industries and Culture experts also offer other courses in various programmes run by KEDGE Business School: elective modules in creativity and design thinking with the  Grande Ecole Programme, courses in creativity management, design management, and design thinking in the programmes offered by the  KEDGE Design School, the Global Executive MBA, and courses on wines and spirits as a creative industry in the  MVS & MSc in Wine & Spirits Management

Our Creative Industries and Culture experts also offer training programmes with companies focused on creativity, as well as a creative study trip to visit professionals working in the tourism industry, or the culture of creative tourism. For more information, contact Dominique Marsol.

Franco-chinese institute of arts and design management

Thanks to its expertise in Arts, Culture, and Creative Industry Management, KEDGE Business School will be offering a unique and innovative programme from September 2017 at the newly-created Franco-Chinese Institute of Arts and Design Management, where the Creative Industries and Culture team will deliver all applied management courses in this field. They will be working closely with excellent partners, with each contributing in their particular areas of expertise: CAFA, the Chinese Central Academy of Fine Arts (History of Art, Art Theory, Applied Art and Design), the Paris-Sorbonne University (History of Art and Museology), and the Ecole Nationale Supérieure des Arts Décoratifs de Paris, or ENSAD (Design).

A total of 37 teachers from French institutions will run 52 courses in the management of visual arts, heritage, museums, cultural industries, design and creativity as part of the Bachelor’s and Master’s degrees awarded by KEDGE Business School. Places on Master’s degrees in Heritage and the Art Market offered by the Paris-Sorbonne, and a Master’s degree in design at ENSAD will also be available to students.

The Creative Industries and Culture Research Centre will collaborate with programmes offered by many of the French artistic and cultural institutions with which it is partnered, including the Musée d’Orsay, whilst CAFA draws its partners from the Chinese world of art and design. This opportunity for students to be fully immersed in the industry will complement the curriculum in order for it to meet the programme’s central objective: to train future managers of art, design and culture in China.

Additionally, a Franco-Chinese comparative research programme on arts and design management will be launched, making the Franco-Chinese Institute into a platform for generating specialist knowledge in the field.


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