A Franco-Chinese Institute in Arts and Design Management

© Architecte : Architecture-Studio / photo : Zhang Yiming
Following its success and recognition by the Chinese government in the field of higher education, KEDGE BS was approached by the China Central Academy of Fine Arts to set up a new Franco-Chinese Institute in the innovative field of Arts and Design Management.

A Franco-Chinese Institute in Arts and Design Management, in partnership with the China Academy of Fine Arts (CAFA)

After the signing of a cooperation agreement on 29 January 2015 in the Great Hall of the People in Tiananmen Square, in the presence of the French and Chinese Prime Ministers, on 30 June 2016 KEDGE and CAFA included two more French partners in the Arts and Design Management Franco-Chinese Institute: Paris-Sorbonne University and the Ecole Nationale Supérieure des Arts Décoratifs (Higher national school of decorative arts).

The first course is due to start in September 2018, in the new, purpose-built CAFA building in Shanghai. It will admit 80 students for a 5-year programme (the first 2 years in China, the 3rd in France, the 4th in China and the 5th in France) leading to a double Bachelor and Master’s level Chinese and French degree.

A Franco-Chinese Institute arts and design programme, based on the expertise of the KEDGE Creative Industries and Culture Research Centre

The aim of the KEDGE Creative Industries and Culture Research Centre is to generate and circulate know-how on managing the arts, culture and creative industries. The field covers a wide range including visual arts, heritage, live performance, cultural industries, design, the fashion and luxury goods industries, entertainment and leisure including creative tourism, creation and creativity in general.

The team includes 15 permanent teachers and 10 researchers and associate teachers.

The research centre is part of an institutionalist trend and focuses on the social role of stakeholders in production processes and markets, the nature of creative and cultural goods and the conditions in which they are produced, and the specific behaviour of creative and cultural organisations.

The centre carries out research for numerous partners: Europe, the Ministry of Culture and Communication, regions, cities, cultural institutions and companies. The research centre’s work is published in academic and professional journals. In 2015 it organised the 13th international arts and cultural management conference in France.

Thanks to this expertise, KEDGE Business School can provide the Franco-Chinese Institute with an arts and design management programme that is innovative and unique in the world by delivering all the relevant applied management classes and by cooperating closely with elite partners, each of which brings its own expertise: CAFA, the Central Academy of Fine Arts (History of Art, Art Theory, Applied Arts and Design), Paris-Sorbonne University (History of Art and Museology), and the École Nationale Supérieure des Arts Décoratifs de Paris - ENSAD (Design).

In total, for the French part, in the Bachelor and Master’s in Management delivered by KEDGE, 37 teachers will deliver 52 classes on managing the visual arts, heritage, museums, the cultural industries, and design and creativity in general. Places for Master’s courses specialising in heritage and the art market at Paris-Sorbonne and for the ENSAD Master’s in design will also be open to students.

The Creative Industries and Culture Research Centre will involve numerous French artistic and cultural partner institutions in the programme, including the Musée d’Orsay, while CAFA will involve the Chinese world of art and design. This strong professional component will complete the students’ course and meet the programme’s central objective of training future art, design and culture managers in China.

In addition, a Franco-Chinese comparative research programme on arts and design management will be launched, making the Franco-Chinese Institute a platform for the generation of specialist knowledge in the field.

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