KEDGE Business School will fill a postdoc position in the fields of Marketing and Consumer Culture Theory. The position is linked to a 3-year international project, AlpFoodway, funded by the European Union in the context of the Alpine Space INTERREG program, started in November 2015. Foodways are socioeconomic and cultural practices related to food production and consumption. Food heritage goes beyond products to include productive landscapes and traditional knowledge on production techniques, consumption customs and rituals, and the transmission of ancient knowledge. Depopulation, ageing population and globalization put Alpine food heritage at risk of disappearing. The project will create a sustainable development model for peripheral mountain areas based on the preservation/valorization of the Alpine Space cultural food heritage and on the adoption of innovative marketing and governance tools. As future perspective, the Alpine community aspires to inscribe the Alpine food heritage on the UNESCO intangible cultural heritage list as a traditional foodway.
More information on AlpFoodway can be found here:
The ideal candidate should hold a Ph.D. in marketing with a focus on consumer culture. Alternatively, a focus on tourism studies can be considered. In terms of methodological skill set, the candidate should be well versed in qualitative research methods, with a focus on observant participation, long interviews, and netnography (digital ethnography). The project language is English, but the candidate should also be able to speak French and Italian. Knowledge of German is a plus, but not required.
The candidate will work in autonomy, under the coordination of Dr. Diego Rinallo, to identify best practices in the commercial valorization of the Alpine food cultural heritage, based on the project premise that, when appropriately promoted, cultural heritage can become an intangible asset that symbolically differentiate products, services and experiences in the eyes of tourists and consumers. During the various phases of the project, the candidate will carry out the following activities: 1) field studies of relevant cases of success, based on interviews with key actors; observation of marketing and consumption activities; analysis of commercial texts and other artifacts; 2) digital ethnography of market responses and other consumer meanings attributed to Alpine products, services, and experiences; 3) writing of research reports; 4) various other research and administrative activities required by the project. The activity is based in Marseille, but the candidate will travel frequently in the Alpine area to conduct field studies and to participate to the biannual AlpFoodway project partner meetings and other Work Package meetings.
The position is a part-time one (80%, or the equivalent of 4 days per week) and will last one year. The application deadline is January 19th. However, candidates are encouraged to submit their proposal as soon as possible as the call for position will be closed once a suitable candidate is found. The candidate should be able to start working on the project starting on February 2018.
KEDGE Business School is a French management school with 4 campuses in France (Paris, Bordeaux, Marseille, and Toulon), 2 in China (Shanghai, Suzhou) and 4 associated campuses (Avignon, Bastia, Bayonne, Dakar). The KEDGE BS community counts 12,000 students (including 25% foreign students), 196 full-time faculty members (44% of which are international), 300 international academic partners and 50,000 alumni across the world. With a portfolio of 31 programmes in management for students and executives, KEDGE Business School also develops customised educational programmes for specific corporate needs worldwide and entertains strong links with the business community. Ranked 30th amongst European Business Schools and 22nd EMBA worldwide in the Financial Times rankings, Kedge Business School is AACSB, EQUIS and AMBA accredited and a member of the French Conférence des Grandes Écoles.
More information about Kedge Business School is available at www.kedgebs.com
Please provide the following:
- Cover letter outlining research interests and including two references;
- Curriculum vitae, highlighting methodological competences;
- A summary of the Ph.D. dissertation and reprints of published journal articles or conference abstracts, if available (no more than three, and preferably those with a link to the Alpfoodway project theme and/or based on field research methods).