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07

Dec.

Global MBA Master Class: 'Business Ethics & Social Responsibility'

Bordeaux From 09:00 to 06:00

'Business Ethics & Social Responsibility' taught by Virginie Vial

Experience for yourself a full-day within the Kedge Global MBA programme.  This Master Class opportunity will permit you to learn more about what the programme entails, give you insight into the organisation of our programme as well as provide you an excellent opportunity to exchange with our current participants and faculty.  You are cordially invited to audit our MBA Master Class... 

Invitation to a MBA Master Class 'Business Ethics & Social Responsibility'

'BUSINESS ETHICS & SOCIAL RESPONSIBILITY' taught by VIRGINIE VIAL - 7 TH DECEMBER, 2016  - 9.00 AM TO 6.00 PM (LUNCH BREAK WITH PARTICIPANTS)
Kedge Business School (Bordeaux Executive Center) - 680 Cours de la Libération, 33400 Talence

REGISTRATION  (FREE ENTRY – LIMITED PLACES AVAILABLE)

The Master Class: Business Ethics & Social Responsibility

Course Purpose & Objectives

This course is designed as an introduction to business ethics, social responsibility and Creating Shared Value (CSV). It frames the concept of CSV with definitions of ethics, and as an evolution of Corporate Social Responsibility. The purpose of the remaining of the course is to put theory into practice through the critical analysis of a case study thanks to stakeholder theory and the creation of a new business model as a CSV and ethics strategy for a chosen company.

About Virginie VIAL

Holding a PhD in Economic History, London School of Economics (2004), she is an Associate Professor in Development Economics at Kedge Business School, Marseilles, and an Associate Research Fellow at Lyons Institute of East Asian Studies (IAO), ENS Lyon, France.

Her research deals with the measurement and determinants of economic growth and human well-being in general, focusing in particular on factors such as institutions and entrepreneurship, mostly in the context of Indonesia. This focus has led to several publications in the domain of Total Factor Productivity measurement issues, accounts of industrial dynamics, the effect of corruption on firm’s performance, or the effect of entrepreneurship on economic welfare. Ongoing projects target the effect of entrepreneurship on human development, as well as women empowerment.

Why to innovate and typologies of innovation. Sources and partnerships for innovation. Diffusion of innovation. Strategies of innovation: creating and capturing value. Recent trends: value innovation, user innovation, open innovation, bottom up innovation. Innovation process, models, project management and portfolio management. Entrepreneurship and intra-preneurship, knowledge management, creativity. (TBC)

NB : This master Class is dedicated to professionals with more than 5 years of managerial experience and at least a bachelor degree.

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