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MBA Master Class "Corporate strategy"

Marseille From 09:00 to 18:00

To learn more about what the Kedge Global MBA programme entails, we are pleased to invite you to a Free One-Day Master Class.

This opportunity will give you an insight into the organisation of our programme as well as provide you an excellent opportunity to exchange with our active participants and faculty.

Taught by Professor Roland BEL

From 9.00 AM to 6.00 PM (Lunch break with participants)

The Master Class : Corporate strategy

Courses and Purposes:

What is strategy? Stakeholders and corporate social responsibility. The strategic process. Strategy and performance. Environment analysis. Value net. Internal analysis, value chain, resources and capabilities. Sustainable competitive advantage. Business-level strategies. Competition and cooperation. Corporate-level strategies. Strategy and scope. Alliances, mergers and acquisitions. Corporate portfolio management. Strategy implementation and management. Complexity and management of strategic change

About Roland BEL

Roland Bel is an Associate Professor of Strategy and Innovation at Kedge Business School since 2007. He pursued an 20-year international business career, in Europe, the USA and Asia (ESSO, Hewlett-Packard, Schneider Electric, MGE UPS Systems). He occupied management positions mostly in Marketing and Strategy, developing new products & services, implementing innovation strategies, processes and organizations. Lately, he occupied general management positions in the US and in Asia/Pacific. His research focuses in the theory of organizations, international strategy, innovation and performance. Engineer in Computer Science from I.I.E. Paris and graduate from ESSEC BS (Paris), he holds a MBA from University of Chicago and a Ph.D. in Economics from the University of Sydney, where he taught courses in Economics and Strategy.


(Free Entry – Limited Places Available)

How to come

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