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MBA Master Class: Creativity in the 21st century business

Marseille From 09:00 to 18:00

To learn more about what the Kedge Global MBA programme entails, we are pleased to invite you to a Free One-Day Master Class.

This opportunity will give you an insight into the organisation of our programme as well as provide you an excellent opportunity to exchange with our active participants and faculty.

Taught by Gino CATTANI

From 9.00 AM to 6.00 PM (Lunch break with participants)

The Master Class: Managing & organising for innovation

Course Objectives:

This course will examine creativity from a psychological perspective.
Creativity--the ability to produce new work that is novel and context appropriate—will be studied in terms of the characteristics of the creative person (and team), the process of creating, the environment favorable for creative work, and the nature of the creative production. Each topic will be examined with concrete examples and exercises that can be later used in applied business contexts.

  • Creativity in the 21st century: international trends in business settings
  • Creative person and Creative team
  • Creative process
  • Creative environment
  • Creative productions
  • Putting it all together

About Todd LUBART:

Professor of Differential psychology at the University of Paris Descartes—Paris Sorbonne City University. Todd earned his PhD at Yale University, and currently directs an applied psychology research laboratory. His research focuses on creativity and individual differences. He has authored and co-authored approximately 150 academic contributions on creativity and co-authored a psychological test of creative potential that is used internationally. Todd Lubart has held several major grants (national research agencies, foundations) to examine creativity, focusing on intellectual and personality aspects, the creative process, the creative environment and cross-cultural differences. He has received awards from the American Psychological Association and the World Council of Gifted and Talented. Todd Lubart created a university diploma program in creativity for professionals from diverse business sectors.

(Free Entry – Limited Places Available)

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