Carlos Diaz Ruiz is an Assistant Professor in Marketing at KEDGE Business School. He holds a PhD in Business Administration from Hanken School of Economics in Finland. Carlos’ research interests include market studies and consumer culture theory. He investigates the activities that shape economic exchanges, the norms for such exchanges and how these activities are represented. His work proposes a social and a cultural point of view, as opposed to an economic or psychological one. Carlos’ interest in academic business research is driven in part by experience in both in-house marketing management for a leading airline and agency positions held in market research in Mexico City, Los Angeles, and Helsinki. 

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