Danielle CASTAGNONI

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Danielle CASTAGNONI has been a Marketing professor for over 17 years. She has significant business experience and has worked as marketing director. Her business and teaching experience mean that she has both a conceptual and practical approach in the following fields: Marketing strategy, Innovation and product launches, Creativity techniques, Responsible marketing.

Her professional network enables her to work closely with companies in the following fields: the development of case studies about innovation strategies or responsible marketing and getting high-level management personnel from the world of business to intervene in her courses as guest speakers.

Her interests and research focuses on issues associated with sustainable development. She notably works on responsible consumption and the creation of sustainable products and services.

    Recent publications
    Publication Year of publication Type of publication
    Antonini, D., Castagnoni, D. (2018). Hermès Costume Jewellery: The excellence of luxury at an affordable price. Collection KEDGE. CCMP. KEDGE-MA-019(GB) 2018 Case Study
    Danielle CASTAGNONI & Fanny CAPEAU. Kusmi Tea® ou comment innover sur le marché du thé. KEDGE-MA-015 2016 Case Study
    Castagnoni, Danielle & White, Tim : "Airbnb® Developing a business model inspired by collaborative practices" KEDGE-MA-016 2016 Case Study
    Danielle CASTAGNONI & Pierre MORA (2016) "Le Mucem : la créativité au service du fundraising". KEDGE-MA-017, Collection KEDGE. CCMP. Juin 2016 2016 Case Study
    Castagnoni, D. Day by Day ou comment favoriser la consommation rexponsable. KEDGE-MA-013 2016 Case Study
    Castagnoni, D. Airbnb ou comment proposer un modèle inspiré du collaboratif KEDGE-MA-009 2016 Case Study
    Castagnoni, D. (2015) Botanic ou comment associer marketing performant et ecologie. CCMP No. MA-003 2015 Case Study
    Castagnoni, D. & White, T. (2015) Botanic: Reconciling Effective Marketing and Corporate Social Responsibility. CCMP No. MA-004 2015 Case Study
    Castagnoni, D. & White, T. (2015) Chateau La Coste: Creating a Whole New Experience in Provence Wineries. CCMP No. MA-005 2015 Case Study
    Castagnoni, D. & Mora, P. (2015) Château La Coste ou comment associer art contemporain, vin et écologie. CCMP No. MA-001 2015 Case Study
    Castagnoni, D. & White, T. (2014) Comment ACCOR révolutionne le segment économique. CCMP M1841. 2014 Case Study
    Castagnoni, D. & White, T. (2014) ACCOR shakes up the hotel business or how to ensure the successful rebranding of Ibis. CCMP M1841 (GB) 2014 Case Study
    Castagnoni, D. & White, T. (2013) L'Occitane ou comment associer marketing sensoriel et RSE. CCMP No. M1800. 2013 Case Study
    Castagnoni, D. & D'Antone, S. (2013) Pasta Garofalo, ou comment imposer une marque de pâtes en Chine. CCMP No. 1798. 2013 Case Study
    Castagnoni, D., & Guallino, G. (2012). Quiksilver ou comment passer d'une marque communautaire à une marque lifestyle sans perdre son identité. CCMP Published in June 2012 Case Study
    Castagnoni, D., & White, T. (2012). Quiksilver. CCMP Published in June (GB) 2012 Case Study
    Castagnoni, D., & White, T. (2012). Knorr Organic Soup, An Innovative Approach from Unilever in the Food Service Sector. CCMP Published in June (GB)? 2012 Case Study
    Castagnoni, D., & White, T. (2011). Les 2 Vaches - Danone enters the organic food market. Case study, Centrale de Cas et de Medias Pedagogiques No. M1644 (GB) 2011 Case Study
    Castagnoni, D. (2011) Soupe bio de Knorr ou comment Unilever Foods Solution Innove sur le Bio, Case study, Centrale de Cas et de Medias Pedagogiques No. M1729 2011 Case Study
    Castagnoni D & White T Case Study "Nespresso, all the finesse of highly skilled marketing" CCMP M1601(GB) 2010 Case Study
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