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Dennis HERHAUSEN

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Dennis Herhausen is Associate Professor of Marketing at KEDGE Business School. Previously, he was a Visiting Professor at the St.Gallen Institute of Management in Singapore and an Assistant Professor at St.Gallen University, where he obtained his PhD in Business Administration. Before joining academia, he worked as a marketing manager and consultant. His main research interests include social media management, customer journeys and customer experience, multichannel management, and digital transformation. His work has won several awards and been published in top-ranking scientific journals, including the Journal of Marketing, the Journal of Retailing, and the Journal of Service Research.

    Recent publications
    Publication Year of publication Type of publication
    Herhausen D., Ludwig S., Grewal D., Wulf J. & Schoegel M. (Forthcomming). Detecting, preventing and mitigating online firestorms in brand communites. Journal of Marketing, https://doi.org/10.1177/0022242918822300 2019 Refereed Article
    Herhausen D., De Luca L. & Weibel M. (2018). The interplay between employee and firm customer orientation: Substitution effect and the contingency role of performance related rewards. British Journal of Management, 29(3), 534-553. 2018 Refereed Article
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