Florine LIVAT-PECHEUX

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Florine Livat gets her PhD. in Economics in 2005. Her field is applied microeconomics and her works focus on markets in an information asymmetry context, especially wine markets. She studies reputation, expertise, and prices, among others. She has published academic articles in several journals: Food Policy, Applied Economics, Economics Bulletin, Economie et Prévision, Applied Economics Letters, Wine Economics and Policy, International Journal of Wine Business Research. She worked several years as an economic analyst for a wine broker in Bordeaux before joining Kedge Business School in 2006. Member of the American Association of Wine Economists, she has also contributed to create the research group 'Bordeaux Wine Economics'. At KEDGE Business School, Florine was the academic head of the specialized master in Wine and Spirits Management from 2007 to 2011. She is currently Associate Professor of economics, teaches in French and in English, from Bachelor students to Executive education, Principles of Microeconomics, Wine Economics, Research Methods and Econometrics.

    Recent publications
    Publication Year of publication Type of publication
    Livat, F. & Remaud, H. (2018). Factors Affecting Wine Price Mark-up in Restaurants. Journal of Wine Economics, 13 (2), 144-159 2018 Refereed Article
    Rickard, B., Gergaud, O., Shuay-Tsyr Ho, S.-T., Livat, F. (2018). Trade liberalization in the presence of domestic regulations: Impacts of the EU-U.S. free trade agreement on wine markets. Applied Economics, 50 (18), 2028-2047 2018 Refereed Article
    Gergaud, O., Livat, F., Rickard, B., Warzynski, F. (2017). Evaluating the net benefits of collective reputation: The case of Bordeaux Wine. Food Policy, 71, August, 8–16 2017 Refereed Article
    Mora, P., Livat, F. (2017). Does Storytelling Add Value? The case of Bordeaux Fine Wines. In Campbell, Colin L. (Ed.) , The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, Springer, pp. 187-191. Proceedings of the 2011 World Marketing Congress, Reims (France) 2017 Chapter
    Gergaud, O., Livat, F., Rickard, B., Warzynski, F. (2017). Evaluating the net benefits of collective reputation: The case of Bordeaux Wine. Food Policy, 71, August, 8–16 2017 Refereed Article
    Renaud LUNARDO ; Florine LIVAT, "Congruency between colour and shape of the front labels of wine : effects on fluency and aroma and quality perceptions", International Journal of Entrepreneurship and Small Business, Forthcoming 2016 Refereed Article
    Jean-Marie Cardebat ; Florine Livat , (2016),"Wine experts’ rating: a matter of taste?", International Journal of Wine Business Research, Vol. 28 Iss 1, 2016, pp. 43 - 58http://dx.doi.org/10.1108/IJWBR-04-2015-0011 2016 Refereed Article
    Renaud LUNARDO ; Olivier GERGAUD ; Florine LIVAT-PÉCHEUX (2015) Celebrities as human brands: An investigation of the effects of personality and time on celebrities' appeal", Journal of Marketing Management, Special Issue on Celebrity Convergence & Transformation, vol. 31, n°5-6, 685-712 2015 Refereed Article
    Renaud LUNARDO ; Olivier GERGAUD ; Florine LIVAT-PÉCHEUX "Celebrities as human brands: An investigation of the effects of personality and time on celebrities' appeal", Journal of Marketing Management, Special Issue on Celebrity Convergence & Transformation, vol. 31, n°5-6, 685-712 2015 Refereed Article
    Renaud LUNARDO ; Olivier GERGAUD ; Florine LIVAT-PÉCHEUX "Celebrities as human brands: An investigation of the effects of personality and time on celebrities' appeal", Journal of Marketing Management, , vol. 31, n°5-6, March 2015, pp. 685-712 2015 Refereed Article
    Pierre MORA ; Florine LIVAT. "Does storytelling add value to fine Bordeaux wines?", Wine Economics and Policy, vol. 2, n°1, June 2013 2013 Refereed Article
    Jean-Marc FIGUET, Jean-Marie CARDEBAT, Florine LIVAT. "Bilan et perspectives pour les vins français à l'exportation: Le soleil se lèvera-t-il toujours à l'est ?", in J-F. Trinquecoste (dir.) Le vin et ses marchés, annales 2013, Dareios-Féret, juin 2013 2013 Chapter
    Olivier GERGAUD ; Victor GINSBURGH ; Florine LIVAT. « Success of Celebrities: Talent, Intelligence or Beauty? », Economics Bulletin, vol. 32, issue 4, 2012, pp. 3120-3127 2012 Refereed Article
    Olivier GERGAUD ; Victor GINSBURGH ; Florine LIVAT. « Success of Celebrities: Talent, Intelligence or Beauty? », Economics Bulletin,vol. 32, issue 4, 2012, pp. 3120-3127 2012 Refereed Article
    Jean-Marc FIGUET ; Jean-Marie CARDEBAT ; Florine LIVAT-PECHEUX. « Les exportations françaises de vin en 2011 : le basculement ? », in J-F. Trinquecoste (dir.) Le vin et ses marchés, annales 2012, Dareios-Féret 2012 Chapter
    Kedge Insights
    Insights Others authors Category Expertise
    Analyse des notations de 62 grands vins de Bordeaux None Publication highlight
    Wine and Spirits
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