Frank PONS

Marketing

Full Professor, Laval University- Canada, Affiliate Professor Kedge Business School

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    Recent publications
    Publication Year of publication Type of publication
    Pons F, Giroux M, Mourali M, Zins M. (2016 Mar.) The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects. Journal of Business Research, 69(2), 1000-1007. 2016 Refereed Article
    Omid, M., Pons, F, and Zins, M. (2016). “Satisfaction with touristic destinations and service offering : What makes consumers tick?”, International Journal of Service Technology and Management, Forthcoming 2016 Refereed Article
    Pons, F, Giroux, M., & Mourali, M. (2014) The Density-Satisfaction Relationship Revisited: The role of Scarcity and Consumers’s Affective reactions in Crowded Retail Situations. Journal of Retailing and Consumer Services, Vol 21, Issue 1, 54-60. 2014 Refereed Article
    Pons, F., Giroux, M., & Haurat, F. (2014) Evenements et spectacles sportifs : etat des lieux des strategies de segmentation. Gestion, Vol. 38, No. 4, 16-26. 2014 Refereed Article
    Giroux, M. Pons, F., & Richelieu, A. (2013) Consumers' Attachment to Strong Global and Local Brands: Towards a Better Understanding of the Process. International Journal of Business and Globalisation, 2013 Refereed Article
    Souiden, N., M'Saad, B., & Pons, F. (2012). A Cross Cultural Analysis of Consumers' Conspicuous Consumption of Branded Fashion Accessories. Journal of International Consumer Marketing, Vol. 23, 329-343. 2012 Refereed Article
    Giroux, M., Grohmann, B., & Pons, F. (2012) Activating Multiple Facets of the Self: Identity-Signaling and Brand Personality. Advances in Consumer Research, 2012 Refereed Article
    Pons, F., & Souiden, N. (2012). Comment minimiser les effets négatifs des rappels de produits ? Gestion: Revue Internationale de Gestion, Vol. 37, No. 1, 26-35. 2012 Refereed Article
    Veilleux. S, Haskell, N. et Pons, F. (2011). Influence of Entry Modes on Communication strategies of International New Ventures in foreign markets: A preliminary study. International Journal of Business and Globalisation, Vol. 6, No. 2, 117-135. 2011 Refereed Article
    Pons, F. & Richelieu, A. (2011) How strong is my sports brand? The case of the Montréal Canadiens Hockey Club. Journal of Sponsorship, Vol. 4, No. 4, 353-365. 2011 Refereed Article
    Souiden, N., et Pons, F. (2011) “Marketing High-Tech Products in Emerging Markets: The Differential Impacts of Country Image and Country-of-Origin’s Image on Consumers’ Uncertainty, Aspiration, and Purchasing Intention”. Journal of Product and Brand Management, Vol 20, issue 5, pp 219-228. 2011 Refereed Article
    Souiden, N., Pons, F., & Mayrand, M.E. (2011) Marketing High-Tech Products in Emerging Markets: The Differential Impacts of Country Image and Country-of-Origin’s Image on Consumers’ Uncertainty, Aspiration, and Purchasing Intention. Journal of Product and Brand Management, Vol 20, No. 5, (pp. 356-367). 2011 Refereed Article
    Ladhari, R., Pons, F., Bressolles, G. et Zins, M. (2011). Service Quality Perceptions: Cross-Cultural Comparison Using National Culture and Personal Values. Journal of Business Research, Vol. 64, Issue 9, 951-957. 2011 Refereed Article
    Conroy. S, Emerson, T. et Pons, F. (2010). “Ethical attitudes of accounting practitioners: Are rank and ethical attitudes related? ”, Journal of Business Ethics, 91 (2), 183-194. 2010 Refereed Article
    Souiden, N. et Pons, F. (2009). “Product Recall Crisis Management: The Impact On Manufacturer’s Image, Consumer Loyalty And Purchase Intention”, The Journal of Product And Brand Management, Vol 18 (2), pp 106-114. 2009 Refereed Article
    Cleveland, M., Pons, F., Laroche, M. et Kastoon, R. (2009). “Acculturation and Consumption: A texture of Cultural Adaptation”, International Journal of Intercultural Relation, Vol. 33 ( 3) , pp. 196-212. 2009 Refereed Article
    Richelieu, A. et Pons, F. (2009). “If brand equity matters, where is the brand strategy? A look at the National Hockey League (NHL)”, International Journal of Sports Marketing and Management, Vol 5 (1), pp 34-45. 2009 Refereed Article
    Mourali, M et Pons, F. (2009). “Regulatory fit from attribute-based versus alternative-based processing in decision making”, Journal of Consumer Psychology, Vol 19 (4), 643-651. 2009 Refereed Article
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