Jacques-Olivier PESME

Finance & Accounting

Directeur Wine & Spirits Academy

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Graduated from KEDGE Business School (formerly BEM Bordeaux Management School) (France) and Madrid University (Spain), Jacques-Olivier Pesme has completed doctoral studies in France (Bordeaux) and in the U.S.A. After working as an export manager in Spain and in France, he is now associate director at KEDGE Business School in Bordeaux. In its position at KEDGE he's in charge of the 'Wine & Spirits Academy', offering dedicated management programs on Wine management, including leading executives’ programs for wines and spirits leaders. ISVV (Institute of Vine and Wine Sciences) Board member, he has published in collaboration with national and international organizations several articles and business cases about Strategy applied to the wine sector.

Member of different professional and institutional bodies operating in the wine sector, Bordeaux Wine & Business Club founder, he's regularly interviewed by national and international specialized media. In 2015, he has been ranked by the RVF (Revue des Vins de France) as one of the 200 most influent personalities in the wine industry. Working on strategy applied to the wine sector, he operates for private organizations and wine regions in France, Europe, Latin America and North America.

UN consultant on market analysis, he has collaborated for different foreign Governments and governmental agencies mainly in emerging and developing countries.

Oenovation Price winner in 2003, he was awarded in 2004 by French Prime Minister for the best technological innovation in the wine sector.

    Recent publications
    Publication Year of publication Type of publication
    Tatiana BOUZDINE-CHAMEEVA ; W. ZHANG ; J.-O. PESME (2014) "The Evolution of Wine Emerging Markets: the Case of China", Asian Journal of Management research, vol. 4, n°4, pp. 683-698 2014 Refereed Article
    Jacques Olivier PESME « Mouton Cadet: A Branded Wine in the Universe of First Great Growths », in Pierre Mora (coord.), Case Studye Studies in Wine Business Management, San Francisco (USA) : The Wine Appreciation Guild, September 2013 2013 Chapter
    Jacques Olivier PESME. Réussir sont marché à l'export, La Plaine Saint Denis : AFNOR édition (Gestion Futée), janvier 2012, 123 p. 2012 Book
    ESTAY, Christophe ; LAKSHMAN, Chandrashekhar ; PESME, Jacques-Olivier. "Profit sharing in the 19th century: history of a controversial remuneration system", Social Responsibility Journal, vol. 7, n°1, 2011, pp. 23-41 2011 Refereed Article
    PESME, Jacques-Olivier ; BELIS-BERGOUIGNAN Marie-Claude ; CORADE, Nathalie. "Strategic operations and concentration in the Bordeaux-Aquitaine region", International Journal of Wine Business Research (IJWBR), vol. 22, n°3, 2010, pp. 308-324 2010 Refereed Article
    Kedge Insights
    Insights Others authors Category Expertise
    La place de Bordeaux doit-elle commercialiser les vins fins étrangers ? None Expert’s view
    Wine and Spirits
    The global market for wine: China leads the emergence of a new world order None Published in The Conversation
    Wine and Spirits
    Un vin de Bordeaux vendu à moins de 1€ dans les enseignes de grande distribution : une stratégie pernicieuse pour l’ensemble des acteurs None Expert’s view
    Wine and Spirits
    Chute de la production viticole : le point de vue de Jacques-Olivier Pesme None Expert’s view
    Wine and Spirits
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