Laurence Dessart joined KEDGE Business School as an assistant professor, specialised in digital marketing. She has a PhD from the Adam Smith Business School at the University of Glasgow, and her research focuses on consumer involvement on social media. She holds a Bachelor's and a Master's from HEC-ULg (University of Liège), where she is a lecturer. She has published articles in the Journal of Product and Brand Management, has written chapters for works and has presented her work at international conferences.
Having taught courses at various levels (Bachelor, Master, MSc), she has a solid experience in the industry. Laurence has worked for an online ad network in Shanghai and has led market surveys for different European companies and institutions. Her specialities include digital marketing, brand management, and consumer behaviour.