Michel GUTSATZ

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Michel Gutsatz is Senior Professor of Marketing at Kedge Business School and Visiting Professor at CEIBS in Shanghai where he organizes the annual Prestige Brand Conference. He teaches Marketing, Branding Strategies and Business Model Design. He also is international consultant whose interests and skills are in luxury branding, retail and talent management. His regular presence in China since 2009 makes him one of the most knowledgeable marketers on China and Chinese consumers.

His blog BrandWatch at www.michelgutsatz.com is a reference in brand strategy.

He is the author (with Michel Chevalier) of “Luxury Retail Management – How the World’s Top Brands Provide Quality Product & Service Support” (Wiley, 2012) and (with Gilles Auguste) of “Luxury Talent Management – Leading & Managing Luxury Brands” (Palgrave Macmillan, 2013) (see http://www.luxurytalentmanagement.com)

Prior to that Michel was Managing Director of an Image Strategy Agency, and Human Resources and Internal Communication Director of the Bally Group in Switzerland, member of the Executive Committee. Michel also created and developed the MBA in International Luxury Brand Management at ESSEC business school.

    Recent publications
    Publication Year of publication Type of publication
    Gutsatz, M. & Heine, K. (2018) Is luxury expensive. Journal of Brand Management, 25 (5), 411-423 2018 Refereed Article
    Heine, K. & Gutsatz, M. (2014) Luxury brand building in China: Eight case studies and eight lessons learned. Journal of Brand Management 22, 229-245 (April 2015) | doi:10.1057/bm.2014.25 2015 Refereed Article
    Gutsatz, M. (2014) China: Incubator of Luxury’s New Business Models. In Atwal, G. & Bryson, D. (Eds.) Luxury Brands in Emerging markets, (pp. ) Paris: Palgrave Macmillan. 2014 Chapter
    Chevalier, M. & Gutsatz, M. (2013) Luxe et Retail, Le point de vente, lieu d'excellence. Paris: Dunod. 2013 Book
    Auguste, G., & Gutsatz, M. (2013) Luxury Talent Management, Leading and Managing a Luxury Brand. Hampshire: Palgrave Macmillan. 2013 Book
    Kedge Insights
    Insights Others authors Category Expertise
    Political shifts in China raise questions about local development of Western business schools None Published in The Conversation
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