Michel Gutsatz is Senior Professor of Marketing at Kedge Business School and Visiting Professor at CEIBS in Shanghai where he organizes the annual Prestige Brand Conference. He teaches Marketing, Branding Strategies and Business Model Design. He also is international consultant whose interests and skills are in luxury branding, retail and talent management. His regular presence in China since 2009 makes him one of the most knowledgeable marketers on China and Chinese consumers.
His blog BrandWatch at www.michelgutsatz.com is a reference in brand strategy.
He is the author (with Michel Chevalier) of “Luxury Retail Management – How the World’s Top Brands Provide Quality Product & Service Support” (Wiley, 2012) and (with Gilles Auguste) of “Luxury Talent Management – Leading & Managing Luxury Brands” (Palgrave Macmillan, 2013) (see http://www.luxurytalentmanagement.com)
Prior to that Michel was Managing Director of an Image Strategy Agency, and Human Resources and Internal Communication Director of the Bally Group in Switzerland, member of the Executive Committee. Michel also created and developed the MBA in International Luxury Brand Management at ESSEC business school.