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Robert SPENCER

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robert.spencer@kedgebs.com

Robert Spencer is Senior Professor in Marketing at KEDGE Business School. He previously held the positions of Head of Department of Marketing, then Associate Dean for Faculty and Research. Previous experience includes positions at EM Lyon (Head of Research team), University of Western Sydney (Lecturer), University Lyon III (Associate Professor), and ESCP (Affiliate Professor).  He holds a PhD from Uppsala University and his areas of research focus include Industrial Marketing and Purchasing, and Market Studies and market-shaping. He is a member of the IMP (Industrial Marketing and Purchasing) group of researchers.

    Recent publications
    Publication Year of publication Type of publication
    HERHAUSEN, D., B. IVENS, R. SPENCER, M. WEIBEL, "Key account management configurations and their effectiveness: A quasi-replication and extension", Industrial Marketing Management, 2022, vol. 101, pp. 98-112 2022 Journal article
    COVA, B., R. SPENCER, F. N. H. FERREIRA, J. PROENÇA, "Understanding the morphing of focal nets in the solution business: a triad management perspective", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 12, pp. 2243-2256. 2021 Journal article
    COVA, B., B. S. IVENS, R. SPENCER, "The ins and outs of market shaping: Exclusion as a darkside?", Journal of Business Research, 2021, vol. 124, pp. 483-493 2021 Journal article
    D'ANTONE, S., L. CANNING, E. FRANKLIN-JOHNSON, R. SPENCER, "Concerned innovation: The ebb and flow between market and society", Industrial Marketing Management, 2017, vol. 64, pp. 66-78 2017 Journal article
    FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A phase model for solution relationship development: a case study in the aerospace industry", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 5, pp. 625-639 2017 Journal article
    FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A dynamics-based approach to solutions typology: A case from the aerospace industry", Industrial Marketing Management, 2016, vol. 58, pp. 114-122 2016 Journal article
    Teaching domains