Publication | Year of publication | Type of publication |
---|---|---|
COVA, B., B. S. IVENS, R. SPENCER, "The ins and outs of market shaping: Exclusion as a darkside?", Journal of Business Research, 2021, vol. 124, pp. 483-493 | 2021 | Journal article |
D'ANTONE, S., L.CANNING, E.FRANKLIN-JOHNSON, R.SPENCER, "Concerned innovation: The ebb and flow between market and society", Industrial Marketing Management, 2017, vol. 64, pp. 66-78 | 2017 | Journal article |
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A phase model for solution relationship development: a case study in the aerospace industry", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 5, pp. 625-639 | 2017 | Journal article |
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A dynamics-based approach to solutions typology: A case from the aerospace industry", Industrial Marketing Management, 2016, vol. 58, pp. 114-122 | 2016 | Journal article |
COVA, B., C.PARDO, R.SALLE, R.SPENCER, "Normal vs spectacular science: The IMP Group and BtoB marketing", Industrial Marketing Management, 2015, vol. 49, pp. 80-83 | 2015 | Journal article |
D'ANTONE, S., R.SPENCER, "Organising for sustainable palm oil consumption: a market-based approach", Consumption Markets & Culture, 2015, vol. 18, no. 1, pp. 55-71 | 2015 | Journal article |