Publication | Year of publication | Type of publication |
---|---|---|
HERHAUSEN, D., B. IVENS, R. SPENCER, M. WEIBEL, "Key account management configurations and their effectiveness: A quasi-replication and extension", Industrial Marketing Management, 2022, vol. 101, pp. 98-112 | 2022 | Journal article |
COVA, B., R. SPENCER, F. N. H. FERREIRA, J. PROENÇA, "Understanding the morphing of focal nets in the solution business: a triad management perspective", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 12, pp. 2243-2256. | 2021 | Journal article |
COVA, B., B. S. IVENS, R. SPENCER, "The ins and outs of market shaping: Exclusion as a darkside?", Journal of Business Research, 2021, vol. 124, pp. 483-493 | 2021 | Journal article |
D'ANTONE, S., L. CANNING, E. FRANKLIN-JOHNSON, R. SPENCER, "Concerned innovation: The ebb and flow between market and society", Industrial Marketing Management, 2017, vol. 64, pp. 66-78 | 2017 | Journal article |
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A phase model for solution relationship development: a case study in the aerospace industry", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 5, pp. 625-639 | 2017 | Journal article |
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A dynamics-based approach to solutions typology: A case from the aerospace industry", Industrial Marketing Management, 2016, vol. 58, pp. 114-122 | 2016 | Journal article |