Robert SPENCER

Marketing

Robert Spencer is Senior Professor in Marketing at KEDGE Business School. He previously held the positions of Head of Department of Marketing, then Associate Dean for Faculty and Research. Previous experience includes positions at EM Lyon (Head of Research team), University of Western Sydney (Lecturer), University Lyon III (Associate Professor), and ESCP (Affiliate Professor).  He holds a PhD from Uppsala University and his areas of research focus include Industrial Marketing and Purchasing, and Market Studies and market-shaping. He is a member of the IMP (Industrial Marketing and Purchasing) group of researchers.

    Recent publications
    Publication Year of publication Type of publication
    D'Antone, S. Canning, L. Franklin-Johnson, E. & Spencer, R. (2017) Concerned innovation: the ebb and flow between market and society, Industrial Marketing Management, Vol. 64, 66-78 2017 Refereed Article
    Cova, B., Pardo, C., Salle, R., & Spencer, R. (2015) Normal vs. Spectacular Science. Industrial Marketing Management, 49, 80-83. DOI: 10.1016/j.indmarman.2015.05.035 2015 Refereed Article
    D'Antone, S. & Spencer R. (2014) Concerns and marketization: the Case Studye of sustainable palm oil. In Geiger, S., Harrison, D., Kjellberg, H., & Mallard, A. (Eds.), Concerned Markets, Economic Ordering for Mulitple Values, (pp. 72-101). Cheltenham, UK: Edward Elgar. 2014 Chapter
    Cova, B., Pardo, C., Salle, R., & Spencer, R. (2014) Coping with Recurring Issues in BtoB research: The Sisyphus effect? Or a "rolling stone" Syndrome? The Industrial Marketing and Purchasing Journal, Vol. 8, Issue 3, 101-106. 2014 Refereed Article
    D'Antone, S. & Spencer, R. (2014) Organising for sustainable palm oil consumption: a market-based approach. Consumption, Markets & Culture, Vol. 18, No. 1, 55-71. 2015 Refereed Article
    Ashraf, N., Meschi, P.X., & Spencer, R. (2014) Alliance Network Position, Embeddedness and Effects on the Carbon Performance of Firms in Emerging Economies. Organization & Environment, Vol. 27, No. 1, 65-84. 2014 Refereed Article
    Nogueira Holanda Ferreira, F., Proenςa, J., Spencer, R., & Cova, B. (2013) The transition from products to solutions: External business model fit and dynamics. Industrial Marketing Management, Vol. 42, Issue 7, 1093-1101. 2013 Refereed Article
    Spencer, R., & Cova, B. (2012) Market solutions: Breaking free from dyad-centric logic and broadening the scope of S-D L. Journal of Marketing Management, Vol. 28, Nos. 13-14, 1571-1587. 2012 Refereed Article
    Geiger, S., Kjelberg, H., & Spencer, R. (2012). Shaping exchanges, building markets. Consumption Markets & Culture, Vol 15 Issue 2, 133-147 2012 Refereed Article
    Cova, B., Prevot, F., & Spencer, R. (2011). Ahoy all postmodern navigators! Conceptual havens in a stormy ocean. Industrial Marketing Management, Vol. 41, Issue 2, 365-367. 2011 Refereed Article
    Cova, B., Prévot, F. & Spencer R. (2010) Navigating between dyads and networks, Industrial Marketing Management, 9 (6), 879-886. 2010 Refereed Article
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