Robert SPENCER

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robert.spencer@kedgebs.com

Robert Spencer is Senior Professor in Marketing at KEDGE Business School. He previously held the positions of Head of Department of Marketing, then Associate Dean for Faculty and Research. Previous experience includes positions at EM Lyon (Head of Research team), University of Western Sydney (Lecturer), University Lyon III (Associate Professor), and ESCP (Affiliate Professor). He holds a PhD from Uppsala University and his areas of research focus include Industrial Marketing and Purchasing, and Market Studies and market-shaping. He is a member of the IMP (Industrial Marketing and Purchasing) group of researchers.

Recent publications

Publication	Year of publication	Type of publication
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A phase model for solution relationship development: a case study in the aerospace industry", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 5, pp. 625-639	2017	Journal article
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A dynamics-based approach to solutions typology: A case from the aerospace industry", Industrial Marketing Management, 2016, vol. 58, pp. 114-122	2016	Journal article
COVA, B., C.PARDO, R.SALLE, R.SPENCER, "Normal vs spectacular science: The IMP Group and BtoB marketing", Industrial Marketing Management, 2015, vol. 49, pp. 80-83	2015	Journal article
D'ANTONE, S., R.SPENCER, "Organising for sustainable palm oil consumption: a market-based approach", Consumption Markets & Culture, 2015, vol. 18, no. 1, pp. 55-71	2015	Journal article

Pedagogy