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Robert SPENCER

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Robert Spencer is Senior Professor in Marketing at KEDGE Business School. He previously held the positions of Head of Department of Marketing, then Associate Dean for Faculty and Research. Previous experience includes positions at EM Lyon (Head of Research team), University of Western Sydney (Lecturer), University Lyon III (Associate Professor), and ESCP (Affiliate Professor).  He holds a PhD from Uppsala University and his areas of research focus include Industrial Marketing and Purchasing, and Market Studies and market-shaping. He is a member of the IMP (Industrial Marketing and Purchasing) group of researchers.

    Recent publications
    Publication Year of publication Type of publication
    FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A phase model for solution relationship development: a case study in the aerospace industry", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 5, pp. 625-639 2017 Journal article
    FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A dynamics-based approach to solutions typology: A case from the aerospace industry", Industrial Marketing Management, 2016, vol. 58, pp. 114-122 2016 Journal article
    COVA, B., C.PARDO, R.SALLE, R.SPENCER, "Normal vs spectacular science: The IMP Group and BtoB marketing", Industrial Marketing Management, 2015, vol. 49, pp. 80-83 2015 Journal article
    D'ANTONE, S., R.SPENCER, "Organising for sustainable palm oil consumption: a market-based approach", Consumption Markets & Culture, 2015, vol. 18, no. 1, pp. 55-71 2015 Journal article
    Pedagogy

     

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