Stefano PACE

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Stefano Pace is Associate Professor of Marketing and Consumer Behaviour at KEDGE Business School. He obtained his PhD in Business Administration & Management at Bocconi University (Milan, Italy) where he was the Director of the Master’s Program in Marketing & Communications. His research and teaching interests deal with Consumer Culture Theory. He is a member of the editorial board of international journals such as: Industrial Marketing Management and the Journal of Innovation Management. His publications include articles in peer-reviewed journals such as Marketing Theory, Organization, Journal of Business Ethics, Marketing Letters, International Marketing Review, European Journal of Marketing, Group Decision and Negotiation.

    Recent publications
    Publication Year of publication Type of publication
    Gistri, G., Pace, S., & Corciolani, M. (2016). "Exploring the palm oil crisis throguh the lens of social media: an empirical analysis of user-generated content". Mercati e Competitività, Forthcoming 2016 Refereed Article
    Pace,. S (2016). Brand storytelling in social networks: tell your storyline. Marketing Review St. Gallen (ISSN: 1865-6544), Forthcoming 2016 Refereed Article
    Cova, B., Pace, S. & Skalen, P. (2015), Marketing with working consumers: The case of a carmaker and its brand community, Organization, Vol. 22, N° 5, pp.682-701. DOI: 10.1177/1350508414566805. 2015 Refereed Article
    Pace, S. (2016) Shaping Corporate Brands: From Product Features to Corporate Mission. International Studies of Management and Organization, Forthcoming 2016 Refereed Article
    Pace, S., Gistri, G., & Balboni, B. (2015) L'impatto della brand crisis sulla clientela e l'effetto della fedelta alla marca. Mercati & Competitivita, 2015 (3) pp. 103-122 ISSN: 1826-7386. 2015 Refereed Article
    Timperio, G., Tan, K. C., Fratocchi, L., & Pace., S (2016). The impact of ethnicity on luxury perception: the case of Singapore’s Generation Y. Asia Pacific Journal of Marketing and Logistics. Vol. 28 Iss: 2, pp.217 - 233. DOI: 10.1108/APJML-04-2015-0060 2016 Refereed Article
    Pace, S., Gistri, G., & Corciolani, M. (2016). "THE CONSUMER’S ELABORATION OF ETHICAL BRAND CRISES ON SOCIAL MEDIA" Mercati e Competitività, Forthcoming 2016 Refereed Article
    Cova, B., Pace, S. & Skalen, P. (2015) Brand volunteering: Value co-creation with unpaid consumers. Marketing Theory, Vol. 15(4) 465–485. DOI: 10.1177/1470593115568919 2015 Refereed Article
    Pace, S. Buzzanca, S., & Fratocchi, L. (2016). The structure of conversations on social networks: Between dialogic and dialectic threads. International Journal of Information Management. DOI: 10.1016/j.ijinfomgt.2016.04.001 2016 Refereed Article
    Pace, S., Balboni, B., & Gistri, G. (2014) The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case. Journal of Marketing Communications, DOI: 10.1080/13527266.2014.966478 2014 Refereed Article
    Skalen, P., Pace, S. & Cova, B. (2015) Firm-brand community value co-creation as alignment of practices. European Journal of Marketing, Vol. 49, Issue 3/4, 596-620. 2015 Refereed Article
    Pace, S. (2015) Corporate Brand: Expert Interviews. In Melewar, T.C., Syed Alwi, S.F. (Eds.) Corporate Branding: Areas, Arenas and Approaches (pp. 230-246). New York: Routledge 2015 Chapter
    Pace, S. (2015) Can a Commercialy Oriented Brand Be Authentic? A Preliminary Study of the Effects of a Pro-Business Attitude on Consumer-Based Brand Authenticity. Journal of Applied Business Research, Vol. 31, No. 3, 1167-1178. 2015 Refereed Article
    Pace, S. (2015) Effects of Intrinsic and Extrinsic Religiosity on Attitudes Toward Products: Empirical Evidence of Value-Expressive and Social-Adjustive Functions, Journal of Applied Business Research, Vol. 30, No. 4, 1227-1238. 2014 Refereed Article
    Caru, A., Cova, B., & Pace, S. (2014) Combining Qualitative Methods in Practice: A Contextualized Account of the Evolution of Consumer Studies. Management Decision, Vol. 52, Issue 4, 777-793. 2014 Refereed Article
    Dalli, D., Giacomo, G., Pace, P. & Romani, S. (2013) Le scelte dei consumatori e le conseguenze per le marche. In Belfanti, C.M. (Ed.) Contraffazione e Cambiamento Economico. Marche, Impese, Consumatori, (pp. 101-124). Milan: Egea. 2013 Chapter
    Pace, S. (2013) Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation. Journal of Innovation Management, Vol. 1, Issue 1, 38-54. 2013 Refereed Article
    Fyrberg-Yngfalk, A., Cova, B., Pace, S., & Skalen, P. (2013) Control and Power in Online Consumer Tribes: The Role of Confessions. In Belk, R., Price, L., Penaloza, L. (Eds.) Consumer Culture Theory, Research in Consumer Behavior, (pp. 325-350). Bristol: Emerald Group Publishing. 2013 Chapter
    Pace, S., Buzzanca, S., & Fratocchi, L. (2013) La misurazione dell’efficacia della comunicazione aziendale sui social network: una proposta metodologica. Micro and Macro Marketing, Issue 3, 471-502. 2013 Refereed Article
    Gistri, G., Pace, S., & Romani, S. (2013) Gli effetti della percezione del valore del lusso sull'acquisto dei prodotti contraffatti. Micro & Macro Marketing, Vol. 22, Issue 2, 251-269. 2013 Refereed Article
    Romani, S., Gistri, G., & Pace, S. (2012) When counterfeits raise the appeal of luxury brands. Marketing Letters, Vol. 23, Issue 3, 807-824. 2012 Refereed Article
    Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the resistance of the self. Journal of Business Ethics 2012, forthcoming 2012 Refereed Article
    Examining the Boundary Conditions of Customer Citizenship Behaviours: A Focus on Consumption Ritual. Journal of Strategic Marketing 2011, December, Vol. 19 (7), pp. 619-631 (With C. Gilde, S. Pervan, C. Strong) 2011 Refereed Article
    Voluptas, Goddess of Sensual Pleasure: How Consumers Deal with Pros and Cons of Voluptuary Consumption. European Advances of Consumer Research 2010 (With L. Zarantonello, D. Dalli; Extended Abstract) 2010 Refereed Article
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