Sylvie LACOSTE

Marketing

Sylvie Lacoste graduated from ESCP Europe, holds a PhD in Marketing from the University of Paris 1 Panthéon Sorbonne and a HDR from Aix-Marseille University.
After working in senior management positions in business development and strategic customer management within MNCs, she joined academia and in 2017 the marketing department of Kedge Business School. She has published a book on "Key Account Management" (Global Village - Pearson) and her research focuses on strategic customer-supplier relations (purchasing) or supplier (sales) as well as the growing role of digital transformation in such Business-to-Business relationships.

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