MSc in 1 year
Specialisation year
CURRICULUM
COMMON CORE
- Culture consumption and marketing
- B2B marketing
- Qualitative and quantitative methods
- Brand management
- Digital marketing
- Sustainable and responsible marketing
OPERATIONAL BRAND MANAGEMENT
- Product manager
- Experiential marketing
- Marketing of services
- 360° communication
- Marketing decision making
- Key account management
OPEN SOURCE SEMINAR
Depending on your project and your programme you could be eligible to one of these seminars:
- Doing Business in Emerged and Emerging markets
- SAP ERP Software
- Open Innovation
- Sustainable Entrepreneurship
- Crisis Management
- Excellence, Luxury and "Made in"
- Storytelling and video
- French Touch Tour
- Management: Liberated companies with increased responsibility
6-MONTHS INTERNSHIP ABROAD OR IN FRANCE
RESEARCH PAPER/THESIS
MSc in 2 years
Preparatory year
This preparatory year's M1 was designed with a view to flexibility in order to:
- acquire the skills of the "Manager 3.0"
- mastering a "Toolbox" of concepts, methods and management tools
- be able to analyze and understand the environment of the company's strategy
- develop its capacity to innovate as a team
- to be able to:
- manage a team and / or Business Unit Project manager
- manage projects
- develop your skills portfolio based on your background, your projects and your desires
- succeed your year of specialization (M2)
A one-week Fast Track is available for an upgrade of the students who never had management courses.
Program:
- 2 days of finance courses
- 1 day of marketing courses
- 1 day of strategy courses
- 1 day of human resources courses
Students on this course start a week earlier.
SEMESTER 1
- Project Management
- Performance Management / Finance
- Management toolbox (distance learning)
- Distance learning module of your choice
- Complexity Management
- Economy reconsidered
- Human resources
- Digital skills (tailor-made training platform Vodeclic)
Full English or French in Marseille / French in Bordeaux
Choose your track:
MARKETING, PURCHASING & INNOVATION TRACK
- Marketing
- Purchasing
- Innovation & Design thinking
Full English or French in Marseille / French in Bordeaux
INTERNATIONAL SUPPLY CHAIN & QUALITY MANAGEMENT TRACK
- Supply Chain
- Quality
- Innovation & Design thinking
French in Marseille and Bordeaux
FINANCIAL & RISK MANAGEMENT TRACK
- Finance
- Risk
- Business model
French in Marseille and Bordeaux
EXPERIENTIAL KIT
- Team building
- Personal development
- Leadership
- Networking & professional project
- KEDGE Toolbox
SEMESTER 2
INTERNSHIP IN FRANCE OR INTERNATIONAL
or
INTERNATIONAL EXCHANGE WITH ACADEMIC PARTNERS
MSc - Specialisation year
CURRICULUM
COMMON CORE
- Culture consumption and marketing
- B2B marketing
- Qualitative and quantitative methods
- Brand management
- Digital marketing
- Sustainable and responsible marketing
OPERATIONAL BRAND MANAGEMENT
- Product manager
- Experiential marketing
- Marketing of services
- 360° communication
- Marketing decision making
- Key account management
OPEN SOURCE SEMINAR
Depending on your project and your programme you could be eligible to one of these seminars:
- Doing Business in Emerged and Emerging markets
- SAP ERP Software
- Open Innovation
- Sustainable Entrepreneurship
- Crisis Management
- Excellence, Luxury and "Made in"
- Storytelling and video
- French Touch Tour
- Management: Liberated companies with increased responsibility
6-MONTHS INTERNSHIP ABROAD OR IN FRANCE
RESEARCH PAPER/THESIS