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Marketing in a complex and changing world

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MSc in 1 year

Admission level :
International Bachelor's degree - 4 years
Duration :
18 months
Degree :
Master of Science
Campus :
Marseille
Format :
Full time
Language :
English

Specialisation year

Specialisation year
CURRICULUM

COMMON CORE

  • Culture consumption and marketing
  • B2B marketing
  • Qualitative and quantitative methods
  • Brand management
  • Digital marketing
  • Sustainable and responsible marketing

OPERATIONAL BRAND MANAGEMENT

  • Product manager
  • Experiential marketing
  • Marketing of services
  • 360° communication
  • Marketing decision making
  • Key account management


OPEN SOURCE SEMINAR

Depending on your project and your programme you could be eligible to one of these seminars:

  • Doing Business in Emerged and Emerging markets
  • SAP ERP Software
  • Open Innovation
  • Sustainable Entrepreneurship
  • Crisis Management
  • Excellence, Luxury and "Made in"
  • Storytelling and video
  • French Touch Tour
  • Management: Liberated companies with increased responsibility

6-MONTHS INTERNSHIP ABROAD OR IN FRANCE

RESEARCH PAPER/THESIS

MSc in 2 years

Admission level :
Bachelor's degree
Duration :
30 months
Degree :
Master of Science
Campus :
Marseille Bordeaux
Format :
Full time
Language :
English

Preparatory year

Preparatory year MSc - Specialisation year
Format :
Full time
Duration :
1 year
Language :
English
Campus :
Marseille Bordeaux
Admission level :
Bachelor's degree

This preparatory year's M1 was designed with a view to flexibility in order to:

  • acquire the skills of the "Manager 3.0"
    • mastering a "Toolbox" of concepts, methods and management tools
    • be able to analyze and understand the environment of the company's strategy
    • develop its capacity to innovate as a team
  • to be able to:
    • manage a team and / or Business Unit Project manager
    • manage projects
    • develop your skills portfolio based on your background, your projects and your desires 
    • succeed your year of specialization (M2)

A one-week Fast Track is available for an upgrade of the students who never had management courses.

Program:

  • 2 days of finance courses
  • 1 day of marketing courses
  • 1 day of strategy courses
  • 1 day of human resources courses

Students on this course start a week earlier.

SEMESTER 1
  • Project Management
  • Performance Management / Finance
  • Management toolbox (distance learning)
  • Distance learning module of your choice
    • Complexity Management
    • Economy reconsidered
    • Human resources
    • Digital skills (tailor-made training platform Vodeclic)

Full English or French in Marseille / French in Bordeaux

 

Choose your track:

MARKETING, PURCHASING & INNOVATION TRACK

  • Marketing
  • Purchasing
  • Innovation & Design thinking

Full English or French in Marseille / French in Bordeaux

 

INTERNATIONAL SUPPLY CHAIN & QUALITY MANAGEMENT TRACK

  • Supply Chain
  • Quality
  • Innovation & Design thinking

French in Marseille and Bordeaux   

 

FINANCIAL & RISK MANAGEMENT TRACK

  • Finance
  • Risk
  • Business model

French in Marseille and Bordeaux

 

EXPERIENTIAL KIT

  • Team building
  • Personal development
  • Leadership
  • Networking & professional project
  • KEDGE Toolbox
SEMESTER 2

INTERNSHIP IN FRANCE OR INTERNATIONAL

or

INTERNATIONAL EXCHANGE WITH ACADEMIC PARTNERS

MSc - Specialisation year

Preparatory year MSc - Specialisation year
Format :
Full time
Duration :
18 months
Language :
English
Campus :
Marseille
Admission level :
International Bachelor's degree - 4 years
CURRICULUM

COMMON CORE

  • Culture consumption and marketing
  • B2B marketing
  • Qualitative and quantitative methods
  • Brand management
  • Digital marketing
  • Sustainable and responsible marketing

OPERATIONAL BRAND MANAGEMENT

  • Product manager
  • Experiential marketing
  • Marketing of services
  • 360° communication
  • Marketing decision making
  • Key account management

 

OPEN SOURCE SEMINAR

Depending on your project and your programme you could be eligible to one of these seminars:

  • Doing Business in Emerged and Emerging markets
  • SAP ERP Software
  • Open Innovation
  • Sustainable Entrepreneurship
  • Crisis Management
  • Excellence, Luxury and "Made in"
  • Storytelling and video
  • French Touch Tour
  • Management: Liberated companies with increased responsibility

 

6-MONTHS INTERNSHIP ABROAD OR IN FRANCE

 

RESEARCH PAPER/THESIS

28 - 33 K€

Salary range after graduation

1350

alumni

45

partner companies

3

specializations

Testimonials

MENGJIE QIN China region distribution manager, Jog Swimwear, Class 2014

A solid technical foundation in marketing, communication and management on the international scope
“The MSc Marketing allowed me to develop great creativity, a product sensibility and solid technical foundation in marketing, communication and management on the international scope.I am today the China istribution area manager for the company JOG Swimwear. I am in charge of developing the Chinese market and I am working closely with 5 -star spa managers to develop partnerships. My integration into working life has been greatly facilitated by the professional dimension of the MSc. I keep excellent memories of my life in the Marseille campus and I’m still in touch with my school mates.“

Aurore BALLARIN Head of On-Trade Business CHD chez PEPSICO – Class 2010

Enhance employability
“This MSc programme offers both lectures on the fundamentals of marketing, and real study cases where you learn how to structure your communication and sell products or solutions effectively (covering topics such as brief writing, tender responses, identifying and assessing customer issues, events organisation, etc.). There are also master classes given by practising professionals, which enable students to develop a real and objective view of business realities, whether on the agency or the advertiser’s side. Finally, personalised coaching sessions enable students to enhance their employability, covering topics such as CV drafting with mentoring support from former graduates, individual and group interviews, identifying personal strengths and areas for improvement."

Emilien NIZON Product Manager Digital at VENTE-PRIVÉE – Class 2012

The best option
“My year with the MSc programme proved decisive as it acted as a bridge between my academic training and my professional career. I was able to secure a permanent employment before actually graduating, which was a tremendous help. The Product Manager plays a critical role in a digital business: you have to be both creative, in order to design unique experiences for users, and data-driven to be able to measure the impact of actions taken. The MSc Marketing programme was definitely the best option for me.”

Loïc MACQUERON Managing Director GNB EVENTS, Class 2011

Develop a network
“What I remember most from the programme is the excellent relationship we had with faculty members, who provide lots of advice and support in the fields of business creation and business development. What with the Pro-Act assignments, internships, case studies and other events, I was able not only to get great training, but also to start building my personal network, which proved invaluable when I set up my own events company. I am now able to offer a marketing perspective on all event-related projects, as this MSc programme taught me how to analyse, understand and implement operations based on clients’ requirements.”

PARISI Chiara Head of event and partnerships at Reed Expositions, Class 2010

A very handson approach of the professional and business world
“I chose the MSc Marketing programme because I wanted a vocational training with a very handson approach of the professional and business world. I was interested in events management so the association with ANAé was definitely an added value. Many of the lectures were given by practising professionals in the field of events management, which enabled me to develop a clear vision of business realities and display a very professional approach as soon as I started working”.