Marketing

Marketing in a complex and changing world

Early Bird Waiver: Apply before February 28th , 2018 and benefit from the Early Bird Waiver, a 15 % tuition fee discount More Close

MSc in 1 year

Admission level :
International Bachelor's degree - 4 years
Duration :
18 months
Degree :
Master of Science
Campus :
Marseille
Format :
Full time
Language :
English

Specialisation year

CURRICULUM

COMMON CORE

  • Culture consumption and marketing
  • B2B marketing
  • Qualitative and quantitative methods
  • Brand management
  • Digital marketing
  • Sustainable and responsible marketing

OPERATIONAL BRAND MANAGEMENT

  • Product manager
  • Experiential marketing
  • Marketing of services
  • 360° communication
  • Marketing decision making
  • Key account management

ENTERTAINMENT & GAMING

  • Leisure marketing
  • Event marketing
  • E-sport & Gaming
  • Fan culture & brand communities
  • Digital branding & new media
  • Destination management / tourism management


OPEN SOURCE SEMINAR

Depending on your project and your programme you could be eligible to one of these seminars:

  • Doing Business in Emerged and Emerging markets
  • SAP ERP Software
  • Open Innovation
  • Sustainable Entrepreneurship
  • Crisis Management
  • Excellence, Luxury and "Made in"
  • Storytelling and video
  • French Touch Tour
  • Management: Liberated companies with increased responsibility

6-MONTHS INTERNSHIP ABROAD OR IN FRANCE

RESEARCH PAPER/THESIS

MSc in 2 years

Admission level :
Bachelor's degree
Duration :
30 months
Degree :
Master of Science
Campus :
Marseille Bordeaux
Format :
Full time
Language :
English

Preparatory year

Format :
Full time
Duration :
1 year
Language :
English
Campus :
Marseille Bordeaux
Admission level :
Bachelor's degree

This preparatory year's M1 was designed with a view to flexibility in order to:

  • acquire the skills of the "Manager 3.0"
    • mastering a "Toolbox" of concepts, methods and management tools
    • be able to analyze and understand the environment of the company's strategy
    • develop its capacity to innovate as a team
  • to be able to:
    • manage a team and / or Business Unit Project manager
    • manage projects
    • develop your skills portfolio based on your background, your projects and your desires 
    • succeed your year of specialization (M2)

A one-week Fast Track is available for an upgrade of the students who never had management courses.

Program:

  • 2 days of finance courses
  • 1 day of marketing courses
  • 1 day of strategy courses
  • 1 day of human resources courses

Students on this course start a week earlier.

SEMESTER 1
  • Project Management
  • Performance Management / Finance
  • Management toolbox (distance learning)
  • Distance learning module of your choice
    • Complexity Management
    • Economy reconsidered
    • Human resources
    • Digital skills (tailor-made training platform Vodeclic)

Full English or French in Marseille / French in Bordeaux

 

Choose your track:

MARKETING, PURCHASING & INNOVATION TRACK

  • Marketing
  • Purchasing
  • Innovation & Design thinking

Full English or French in Marseille / French in Bordeaux

 

INTERNATIONAL SUPPLY CHAIN & QUALITY MANAGEMENT TRACK

  • Supply Chain
  • Quality
  • Innovation & Design thinking

French in Marseille and Bordeaux   

 

FINANCIAL & RISK MANAGEMENT TRACK

  • Finance
  • Risk
  • Business model

French in Marseille and Bordeaux

 

EXPERIENTIAL KIT

  • Team building
  • Personal development
  • Leadership
  • Networking & professional project
  • KEDGE Toolbox
SEMESTER 2

INTERNSHIP IN FRANCE OR INTERNATIONAL

or

INTERNATIONAL EXCHANGE WITH ACADEMIC PARTNERS

MSc - Specialisation year

Format :
Full time
Duration :
18 months
Language :
English
Campus :
Marseille
Admission level :
International Bachelor's degree - 4 years
CURRICULUM

COMMON CORE

  • Culture consumption and marketing
  • B2B marketing
  • Qualitative and quantitative methods
  • Brand management
  • Digital marketing
  • Sustainable and responsible marketing

ELECTIVES

- OPERATIONAL BRAND MANAGEMENT

  • Product manager
  • Experiential marketing
  • Marketing of services
  • 360° communication
  • Marketing decision making
  • Key account management

- ENTERTAINMENT & GAMING

  • Leisure marketing
  • Event marketing
  • E-sport & Gaming
  • Fan culture & brand communities
  • Digital branding & new media
  • Destination management / tourism management


OPEN SOURCE SEMINAR

Depending on your project and your programme you could be eligible to one of these seminars:

  • Doing Business in Emerged and Emerging markets
  • SAP ERP Software
  • Open Innovation
  • Sustainable Entrepreneurship
  • Crisis Management
  • Excellence, Luxury and "Made in"
  • Storytelling and video
  • French Touch Tour
  • Management: Liberated companies with increased responsibility

 

6-MONTHS INTERNSHIP ABROAD OR IN FRANCE

 

RESEARCH PAPER/THESIS

Back to top