With the MSc Marketing & Brand programme, students benefit from a dual approach.
First, they benefit from a comprehensive and innovative exploration of the marketing function, extending to topics such as cultural perspectives of consumption or new strategies for promoting brand ubiquity.
Secondly, they can benefit fron a business specialisation in Operational Brand Management.
A company will follow the students throughout conferences, job dating, case studies, workshops, applied research problems, etc. in order to acquire a real professional experience.
OPERATIONAL BRAND MANAGEMENT
This specialised teaching path prepares students for marketing positions aimed at creating strong brand identities: branding strategies, customer experience and engagement, cultural perspectives of consumption.