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Master in Marketing: discover the MSc specialisations in video le 03/05/2021

To incorporate the latest developments in marketing and meet the current needs of the market, KEDGE's MSc Marketing adapts by constantly adding new modules and specialisations.

KEDGE Master in Marketing course and its specialisations

KEDGE's MSc Marketing is a complete degree programme focused on the acquisition of diverse and specialised skills related to all marketing sectors. 6 "Elective Expertise Tracks" are offered à la carte on the Marseille, Bordeaux and Paris campuses:

- BRAND MANAGEMENT - Bordeaux and Marseille campuses
- SALES LEADERSHIP & NEGOTIATION IN BTOB - Bordeaux Campus
- COMMUNICATION & EVENT MANAGEMENT - Marseille Campus
- INTERNATIONAL MARKETING - Paris Campus
- CUSTOMER EXPERIENCE - Marseille Campus
- FRENCH ART DE VIVRE: Wine & Luxury experiences - Bordeaux Campus

Discover the last 2 videos of the MSc Marketing specialisations

FRENCH ART DE VIVRE: Wine & Luxury experiences - Bordeaux Campus

The French Art de Vivre specialisation trains students to discover the French art of living through several approaches: cultural branding, experiential marketing & service design, luxury marketing, digital marketing... With a focus on key sectors in this field: wine, gastronomy, luxury in the digital age, tourism...

CUSTOMER EXPERIENCE MANAGEMENT - Marseille Campus

The Customer Experience Management course aims to stimulate customer focus and create distinctive customer experiences. This specialisation supports students in leading the change required throughout the company with one objective: to offer the best possible customer experience.

 

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