Premium Summer School: Kedge Business School & FERRANDI Paris

Gastronomy & Oenology: The Marketing and Management of Haute Cuisine and Fine Wines

Gastronomy & Oenology: The Marketing & Management of Haute Cuisine & Fine Wines

Our programme runs for 2 weeks. First participants spend an intensive week with FERRANDI Paris (July 2 – 7) studying Gastronomy, then take a TGV down to Bordeaux for a second week at Kedge Business School (July 8-14), learning the intricacies of the business of fine French wine!

Admission level :
Master's degree
Duration :
2 weeks
Degree :
Certificate & Official Transcripts
Campus :
Paris Bordeaux
Format :
Full time
Language :
English

The Marketing and Management of Culinary Services with FERRANDI Paris

Level of the course: Master and above
10 ECTS- 2 Weeks

Week 1 - Gastronomy: The Marketing and Management of Culinary Services with FERRANDI Paris

Since 1920, FERRANDI Paris has been preparing students for careers in gastronomy and hospitality management with a unique range of innovative courses delivered by experienced academics and professionals. 

From Monday to Saturday, July 2-7, FERRANDI Paris will offer participants a comprehensive programme comprised of:

6 BUSINESS COURSES 

  • Course 1 - French Terroirs & a UNESCO Gourmet Meal 
  • Course 2 - Markets and Trends in Culinary Management 
  • Course 3 - Concepts and Consumer Approaches 
  • Course 4 - Marketing & Brand Management 
  • Course 5 - Entrepreneurship in the Food Services Sector 
  • Course 6 - Luxury Attitude: Customer Service & Rewards 

1 FIELD COURSE: Disneyland Paris - meet the management teams to discuss quality standards and supply chain management for the world’s most famous theme parks 

2 WORKSHOPS 

  • Workshop 1 - Valorising French products with our chefs 
  • Workshop 2 - Marketing group work: “Mise en perspective

 

Week 2 - Oenology: The Marketing and Management of Wine and Spirits with Kedge Business School – Bordeaux

Leveraging the strength of its international pool of academics in the field, Kedge Business School’s Wine & Spirits Academy faculty members contribute to offer participants a truly unique, expert vision of the dynamic Wine business. 

From Monday to Saturday, July 9-14, Kedge Buisness School offers participants a well-considered academic curriculum mixing:

6 BUSINESS COURSES 

  • Course 1 – Wine Brand Management 
  • Course 2 – Knowledge of French Wines, Appellations & Terroirs 
  • Course 3 – The Wine Tourism Industry 
  • Course 4 – Viticulture and Sustainable Development 
  • Course 5 – Digital Marketing & Innovation in the Wine & Spirits Industry 
  • Course 6 – Experience Design 

1 FIELD COURSE: Cité du Vin – visit the renowned cultural centre and gain an insight into Experiential Design in context 

2 WORKSHOPS 

  • Workshop 1 – Wine tasting and appreciation 
  • Workshop 2 – Wine & Food pairing

 

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