Training Agile Digital Marketers
Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.
In a constantly shifting environment where skills develop rapidly and disciplines become increasingly specialised, companies need to be more agile than ever in order to address today's challenges.
This is why the MSc in Digital Marketing & Sales has been designed and put together in close collaboration with a major player in the digital ecosystem: our principal partner Oxatis, Europe's leading CMS (Content Management System) E-commerce player. This partnership guarantees that our future graduates will have the latest operational skills and expertise required to meet the sector's needs.
Our aim is to train up flexible, mutliskilled professionnals who will understand and master the skills required by the different parties involved.
Digital marketing entails going off the beaten path for each discipline and mastering all the cross-disciplinary skills inherent in these professions.