Digital Marketing & sales

A cutting edge digital programme connected to the market innovations and requirements

N°4 on Eduniversal French Ranking - Digital Marketing & Data Analytics Category

Conférence des Grandes EcolesMarketing

Degree

MASTER OF SCIENCE

Campus

Marseille

Language

English

Format

Full time

Intake

September

Admission level

Degree

International Bachelor's degree - 4 years

 
MSc

Master of Science

Bac +3

Master of Science

Training Agile Digital Marketers

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies and users.  New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.

In a constantly shifting environment where skills develop rapidly and disciplines become increasingly specialised, companies need to be more agile than ever in order to address today's challenges.

The new MSc in Digital Marketing & Sales launched by KEDGE is designed to train students to acquire the analytical and business related skills needed to have a successful career in the digital ecosystem. Its pedagogy is built on a transversal vision based on 4 pillars: strategy, technique, design and digital marketing. Students will graduate as highly skilled digital marketing strategists.

You will discover in depth the overall digital marketing world focusing on the competences and knowledge you will need to build and put into action strategies with high added value for companies. The programme focuses on themes likes social media marketing, data analytics, digital strategy & content marketing, e-commerce management activities...

The MSc has a strong industry orientation & partnership approach with companies such as Oxatis, Aix-Marseille French Tech, Kaporal and Dentsu, Digitick, The Wagon, Vente-privée, Digital Virgo... It will give you the competencies required by today’s employers and opportunities to access to a position at a strategic and tactical level. You can benefits from careers into the industry or sub-discipline of marketing that really interests you like Digital Marketing Analyst, Social Media Manager, Communities and Social Media Specialist, E-CRM Project manager…

KEDGE is one of the 10 best business schools in France and is ranked 35 in the FT European.

Dare join a triple crow Business School to specialize in digital marketing !

Aleksej HEINZE, Associate Professor in Digital Marketing presents the new MSc in Digital Marketing & Sales from KEDGE. This programme is designed to give students the analytical competencies and business acumen required to succeed in the digital world.

Key points

A cross-disciplinary, complementary overview ("helicopter view"): Strategy/Technique/Design/Digital Marketing

A link between Kedge's academic excellence (a Marketing centre of excellence) and the teaching provided, combined with a concrete, practical approach

Immersive learning oriented towards projects and the identification and development of emerging skills

An ecosystem of leading players: Oxatis, Accélérateur KedgeBS, Aix-Marseille French Tech (no. 2 in France), etc.

Training that operates so as to meet with recruiters' expectations: Adwords Certification, Analytics, Coding and Technique, etc.

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