Curriculum "Digital Marketing and Sales"

FUNDAMENTALS OF MANAGEMENT

• Innovative strategies for sustainable entrepreneurship
• Financial performance management
• Business & sustainability: transition & durability
• Public speaking, visual communication & design
• Data management
• Marketing reconsidered
• Team management & inclusivity
• Ecological challenges & organisational management

EXPERT SKILLS

• 2 pre-specialisation courses in international business

LEARNING BY DOING

• Impact project: Transition, sustainability or inclusivity

REAL-WORLD SCENARIOS

• Case studies: Decarbonation & business methodology
• Corporate Project:
  A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

ADDITIONAL COURSES

• Languages:
  -English / FLE (French as a Foreign Language)
• Hard Skills:
  -TOSA Excel & coding skills
  -TOEIC preparation
  -Orthodidacte
  -Option to spend a semester abroad at a partner university
• Choose your experience:
  -Internship in the UK or abroad
  -Undertake another corporate project

ECHANGE ACADÉMIQUE DANS L'UNIVERSITÉ DE NOTTINGHAM TRENT

3 Modules, 360 hours

STRATEGY

• NICT law and IT Security
• Business Model & Digital Economy
• Digital Management Project
• E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
• Public speaking*

DESIGN & TECHNOLOGY

• CMS E-commerce and Search Engine Optimisation (Technique)
• UX Design and Web Ergonomics
• Creating no-code apps
• Graphic Design - Certification*
• Video communication/creation (Adobe Premiere Pro)*

DIGITAL MARKETING

• Digital Strategy & Content Marketing (Inbound, Brand Content)
• Social Media (Community Management and SMO) and Influence Marketing
• Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)*
• Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
• Adwords (Certification)

*Also available in French

• Onboarding seminar: Disrupt your mind
• Study trip & Disintegration
• Boot camp
• Conferences
• Hackathon
• Le Wagon 2-month coding training for selected students
  
  

INTERNSHIP FROM 4 TO 6 MONTHS