Master in Management Grande Ecole

The Choice is yours

2 available options

You've got the opportunity to build you a future like no other.

  • 'A la carte' path: for maximum flexibility
  • Semi-specialised paths: to get familiar with a sector

 

'A la carte' path

FREEDOM TO EXPLORE
This path offers total flexibility, with one aim: to build you a future like no other,through 12 electives chosen from 40 modules from the general and semi-specialised career path.

Open modules in Bordeaux

Bordeaux campus: more than 50 open modules including:

  • Arômes, saveurs et parfums : un monde d'innovation (avec ENSCBP)
  • Business CSR & International Development
  • Business plan
  • Conception d'un objet innovant ( avec ENSCBP )
  • Concevoir et déployer une stratégie RSE en entreprise
  • Corporate governance
  • Corporate Strategy
  • Cours de créativité
  • Cours de Design
  • Décisions financières et boursières
  • Défendre une décision marketing
  • Design et pilotage de la Supply Chain
  • Economie collaborative et son management
  • Economie de la ville et immobilier
  • Economie sociale et solidaire, coopératives et crise économique
  • Emerging Market Multinationals
  • Ergonomie et management : manager le travail - avec ENSCBP
  • Family Business
  • Finance entrepreneuriale
  • From data to decision-making (Quantitative Research)
  • Global Logistical Functions
  • Initiation à la programmation WEB (ENSEIRB )
  • International Accounting and Consolidated Statements
  • International Financial System
  • International mobility and career development
  • Le Leadership autrement : le parcours du héros
  • Lean management
  • Luxury Marketing
  • Maitrise des aspects juridiques du management environnemental
  • Management commercial
  • Management de projet
  • Management des organisations de l'économie sociale et solidaire
  • Management des risques
  • Management et entrepreneuriat social
  • Management et post-modernité
  • Management stratégique des organisations (MSO)
  • Marketing : Innovation et Conception d'un nouveau produit ( avec ENSCBP )
  • Marketing de l'innovation
  • Marketing du tourisme
  • Marketing et Achats (avec ENSCBP)
  • Marketing et PME
  • Marketing Strategy and planning
  • Marque et communication
  • Méthode de conseil en entreprise
  • Méthodes et outils RH
  • Nouvelles pratiques du management
  • Qualitative Marketing Research
  • Relations Internationales pour les Managers
  • Retail Strategies
  • Sport et Management
  • Startup : de l'idée au business model
  • States & Corporations in the World Economy
  • Strategie et création d'entreprises
  • Supply chain planning Tools
  • Transfert de technologie et création d'entreprise innovante (ENSEIRB)
  • Vente, e-commerce et marketing : quels risques juridiques, comment les prévenir ?
  • Wine Marketing

Open modules in Marseille

Marseille campus: more than 40 open modules including:

  • Coût et prise de décision managériale
  • Audit, contrôle interne et gestion des risques d'entreprise
  • Pilotage de la performance
  • Audit, contrôle interne et gestion des risques d'entreprise
  • Actuariat de l'assurance vie et retraite
  • International financial system
  • International macroeconomics
  • International accounting and consolidated statements
  • Organisation économique et stratégie des firmes
  • Creating and sustaining a sucessfull enterprise
  • Management et langage
  • Starting knowledge management
  • Asian management
  • Project Management
  • Le leadership autrement : le parcours du héros
  • Business development et management des ventes
  • Gestion de crise
  • Méthodes et outils RH
  • Climate change and business
  • Starting knowledge management
  • Customer Relationship Management, Implementation and Application
  • Management commercial
  • Créativité et vidéo
  • Purchasing Marketing
  • Négociation globale
  • Innover dans les services
  • Cases in international CSR
  • Communicating corporate strategy
  • Digital growth
  • Stratégie de croissance
  • Guerre ou intelligence économique ?
  • Managing knowledge in organization
  • Corporate Environmental and Social Reporting
  • From business model to business plan
  • Strategic behavior and gaming
  • Management participatif et réseaux d'innovation sociale
  • Innovation stratégique et nouvelles dynamiques concurrentielles
  • Sustainable development and social responsability
  • Corporate global strategy and country risk

Semi-specialised paths

TO TEST OUT A PROFESSION
The aim of these paths is to give you specific skills in a given sector, while ensuring your path remains flexible. You have to take five to seven compulsory modules during your Master's degree. Admission is based on selection at the beginning of M2 year. It is necessary to have validated the two compulsory requirements of the M1 year.

Finance

180 COURSE PLACES IN BORDEAUX
180 COURSE PLACES IN MARSEILLE

ENGLISH & FRENCH - COORDINATOR: CHRISTOPHE FAUGÈRE

Globalisation, technological advances,changing regulations,a desire for responsible and ethical investments,these are the current issues in finance.
This path is designed to train specialists,so that they can incorporate the latest innovations from a sector in constant evolution at the heart of the economy.

Bordeaux: digital Banking & Finance

M1: compulsory modules

  • Finance d'entreprise / Corporate Finance
  • Gestion d'actifs et de portefeuilles / Asset & Portfolio Managemen

M1: suggested module

  • Reuters, Visual Basic et information financière
  • Gestion du patrimoine en milieu bancaire
  • Ethical Finance & ISR
  • Stratégies des institutions financières (banques-assurances)
  • Financial Markets ( microstructure)
  • FinTech & Digital Banking

M2: compulsory modules

  • Risk Management and Derivatives
  • Ingénierie financière
  • Investment Banking
  • Big Data & Quantitative Methods
  • Advanced Case Studies in Corporate Finance
  • Gestion des risques en milieu bancaire

Marseille : Entrepreneurial Finance

M1 : compulsory modules

  • Finance d'entreprise / Corporate Finance
  • Gestion d'actifs et de portefeuilles / Asset Portfolio Management

M1 : suggested modules

  • Finance and social entrepreneurship
  • Financial information & Decisions (Market Microstructure, Principles of Securities trading)
  • Ethical Finance & ISR
  • Management financier de projets en PME/PMI
  • Evaluation d'entreprises
  • Economie sociale et Solidaire, coopérative est autres formes de propriété

M2 : compulsory modules

  • Risk Management and Derivatives for PMEs
  • Ingénierie financière
  • Financement bancaire et régulations
  • Capital investissement
  • Stratégies de développement de la PME
  • Impact des investissements et performance extra-financière

Marketing

180 COURSE PLACES IN BORDEAUX
180 COURSE PLACES IN MARSEILLE

ENGLISH & FRENCH - COORDINATOR: JEAN-PHILIPPE DANGLADE

Digital technologies have led to a profound change in modes of consumption and we have become more aware as consumers.  Marketing techniques are constantly adapting to understand, attract and retain customers. The aim of this path is both to teach the foundations of marketing and to provide students with the necessary, up-to-date skills required to maximise employability.


M1: compulsory modules

  • Management de la marque / Brand Management
  • Comportement du consommateur / Consumer Behavior ou Consumer Culture


M1: suggested modules

  • Marketing stratégique
  • Marketing des services
  • Marketing responsable
  • Marketing et études
  • Sustainable Marketing


M2: compulsory modules

  • Communication marketing intégrée
  • Marketing international ( Marseille)
  • Cultural Branding (Bordeaux)
  • Marketing industriel
  • Chef de produit
  • Marketing digital
  • CRM (Marseille)
  • Communication alternative ( Bordeaux)

HR and change management

180 COURSE PLACES IN BORDEAUX
180 COURSE PLACES IN MARSEILLE

100% IN ENGLISH - COORDINATOR: DORRA YAHIAOUI & ALFREDO GIMENEZ

HR and change management cannot work independently of each other. The first brings an overall vision of the system, and the second guarantees its smooth operation, its stability, and its performance. This path prepares the managers and deciders of tomorrow to cope with and provide support for the constant change of a globalised business universe.


M1: compulsory modules

  • Leadership
  • HRM practices & policies (En / Fr)

M1 : suggested modules

  • Management des hommes et des équipes
  • Cross-Cultural Management
  • Droit des Ressources Humaines

M2: compulsory modules

  • International Human Resource Management
  • Change management
  • E. RH (Fr)

Marseille Campus:

  • Yoga & Embodied leadership
  • HRM in MENA

Bordeaux Campus:

  • Positive Leading Peaople & Organizationnal Excellence
  • HRM in Asia

International business & geostrategy

60 COURSE PLACES IN MARSEILLE - 100% IN ENGLISH - COORDINATOR: YAHIA ZOUBIR

Changes to the balance of power on the international scene create multiple geostrategic risks. These new issues influence companies' strategies, both on a local and international level. This path is designed to train students who want an international career with a strong geostrategic,economic,and cultural dimension (international trade, diplomacy,inter-governmental organisations, NGOs,etc.).

M1: compulsory modules

  • Introduction to the International Business
  • Geopolitics & the World of Business

M1: suggested modules

  • International Trade Policy & Business Strategy
  • International Business Law in a Global Context
  • Strategic Business Relationship

M2: compulsory modules

  • Competitive Intelligence
  • Regional Business Environment: Asia (China & India)
  • Financial Globalization & Geopolitics
  • International Relations of the Environment, Natural Resources and Sustainable Development
  • Regional Business Environment : Southern Mediterranean
  • Geopolitical Risk and Business

Brand & luxury management

60 COURSE PLACES IN MARSEILLE - 100% IN ENGLISH - COORDINATOR: NACIMA OURAHMOUNE

The luxury industry is a unique sector with its own way of doing things. In consequence,luxury marketing is also specific and needs to be adapted to ultra-demanding
consumers. From brand management to experiential marketing,via tribal marketing and brand content, this path provides an astute approach to luxury marketing.

M1: compulsory modules

  • International Brand Management
  • Luxury Fashion Marketing in Global Markets

M1 : suggested modules

  • Tribal Marketing and Brand Communities
  • Jewellery Marketing
  • Experiential Marketing
  • Culture, Consumption and Marketing

M2: compulsory modules

  • Luxury Brand Research
  • Street Marketing
  • Luxury retail, Services and Customer Experience
  • Luxury and Cosmetic Marketing
  • Strategy and Luxury

M2: suggested modules

  • Innovation produits

Health management

60 COURSE PLACES IN MARSEILLE - 100% IN ENGLISH - COORDINATOR: CORINNE GRENIER

Progress in promising medical techniques (biotechnology,gene therapy,neuroscience,nanotechnology, etc.), as well as an increase in life expectancy,indicate strong growth in the health sector. This track is designed for students looking to benefit from these new opportunities,by putting themselves in management positions (strategy,HR,marketing,supply chain, etc.) applied to the domain of health,in companies such as Sanofi.

M1: compulsory modules

  • Innovating Organization and New Business Models in Health sectors
  • Ethics and Sustainable Development in Health

M1: suggested modules

  • Strategy and Performance in Health Organizations
  • Marketing and Communication in Health Organizations
  • Crisis Management in Health

M2: compulsory modules   

  • Entrepreneurship in Health sectors
  • B2B Marketing in Health
  • E-Health and Integrated services
  • Connected Objects and Artificial Intelligence in Health
  • Supply Chain Management in Health organization

Supply Chain

60 COURSE PLACES IN BORDEAUX - IN ENGLISH, SOME RECOMMENDED MODULES IN FRENCH - COORDINATORS: ANICIA JAEGLER & WALID KLIBI

Globalisation causes managers to radically open up their sphere of operation beyond their individual company. The supply chain is symbolic of this, since it leads from the company's first supplier through to its mostdistant customer. This path provides a global view of the logistics chain,in preparation for strategic positions within a company.

M1: compulsory modules

  • Supply Chain Management
  • Supply Chain Simulation

M1: suggested modules

  • Supply Chain Analytics
  • Des prévisions aux objectifs commerciaux
  • Consulting in Process Management
  • Decision making & Decision Analysis

M2: compulsory modules

  • Supply Chain Planning
  • Management de la Supply Chain durable
  • Conception et gestion de la supply chain
  • Lean Supply Chain
  • Maritime Supply Chains
  • Global Supply Chain

DIGITAL MANAGEMENT

60 COURSE PLACES IN BORDEAUX - ENGLISH & FRENCH - COORDINATORS: OLIVIER DUPOUËT & OIHAB ALLAL-CHÉRIF

Information and communication technologies profoundly change the way we live and work. Managers now have access to considerable quantities of information. It is therefore difficult to control what is circulated and to distinguish the strategic from the secundary. This path aims to give future managers the tools to effectively grow
in these multi-modal environments.

M1 : compulsory modules

  • Du business model à l’application
  • Gestion de projet SI

M1 : suggested modules

  • Entreprise numérique : nouveaux métiers et nouvelles pratiques
  • New Business Models and Cloud Computing
  • Management des projets innovants
  • Excel expert pour les managers

M2: compulsory modules

  • International Project Management
  • Business Intelligence
  • ERP/SAP training
  • De la stratégie au système d’information
  • Mobilité & Big Data
  • Développement web

Purchasing

60 COURSE PLACES IN BORDEAUX - MOSTLY IN FRENCH - COORDINATORS: OIHAB ALLAL-CHÉRIF & MOHAMED MICHRAFY

Les achats tiennent une place centrale pour les dirigeants et leur dimension stratégique est largement reconnue. Ils contribuent de façon significative à la performance des entreprises, non seulement par leur capacité à réduire les coûts, mais également en tant que fonction tactique qui doit s’adapter aux évolutions du marché et contribuer à l’innovation.

De la gestion des fournisseurs, au marketing ou management achats ce parcours et conçu pour vous donner les clés d'un secteur au coeur des enjeux économiques et concurrentiels.

M1: compulsory modules

  •  Fondamentaux des achats (fr)
  • Fonction acheteur (fr)

M1: suggested modules

  • Conception & Management of Tranversal Projects
  • Des prévisions aux objectifs commerciaux
  • International Business Environment

M2: compulsory modules

  • Les achats durables
  • Pilotage opérationnel des achats
  • Management stratégique de la fonction achats
  • Des achats au management des ressources externes
  • Achats et innovation : les achats du futur
  • E-achats : les outils de l'acheteur, d'aujourd'hui et de demain

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