Curriculum "International Business"

FUNDAMENTALS OF MANAGEMENT

• Innovative strategies for sustainable entrepreneurship
• Financial performance management
• Business & sustainability: transition & durability
• Public speaking, visual communication & design
• Data management
• Marketing reconsidered
• Team management & inclusivity
• Ecological challenges & organisational management

EXPERT SKILLS

• 2 pre-specialisation courses in international business

LEARNING BY DOING

• Impact project: Transition, sustainability or inclusivity

REAL-WORLD SCENARIOS

• Case studies: Decarbonation & business methodology
• Corporate Project:
  A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

ADDITIONAL COURSES

• Languages:
  -English / FLE (French as a Foreign Language)
• Hard Skills:
  -TOSA Excel & coding skills
  -TOEIC preparation
  -Orthodidacte
  -Option to spend a semester abroad at a partner university
• Choose your experience:
  -Internship in the UK or abroad
  -Undertake another corporate project

SEMESTERS 1 & 2

INTERNATIONAL ENVIRONMENT & GEOPOLITICS

Economic and political challenges related to international business in their historical, political, social and cultural contexts.

ENTREPRENEURSHIP & NEW BUSINESS MODELS

Corporate strategy decision making processes in a global context. Introduction to social entrepreneurship and new business models.

MARKETING & INTERNATIONAL NEGOTIATION

Provide an insight on the trends and evolutions of digital marketing. Managing negotiation techniques in an international context (online simulation game with an American university).

CORPORATE FINANCE

Main techniques of financing, selection of investments, reading and interpretation of financial statements in an international context.

INTERNATIONAL BUSINESS LAW

Legal, tax and administrative aspects in negotiating international contracts. Conditions for the protection of tangible and intangible property rights internationally.

SUPPLY CHAIN & IMPORT EXPORT ADMINISTRATION

Main theories and techniques of production, purchasing and logistics in an international context. Optimising the administration for international operations.

INTERNATIONAL MANAGEMENT: A CROSS CULTURAL APPROACH

Basic concepts related to human resources, communication skills and personal management.

ELECTIVE COURSES

BORDEAUX CAMPUS

• Operations Management with a focus on the wine industry & supply chain management
• Doing business in Asia, Africa, India, Europe & Middle East

MARSEILLE CAMPUS

• Luxury Marketing
• Doing business in North America, Europe & Middle East, Latin America, Asia

PARIS CAMPUS

• Leading people and business across borders
• Doing business in India, Middle-East, Europe, Asia (focus on Japan)

ADDITIONAL CONTENT

FRENCH TOUCH TOUR

The ‘French Touch Tour’ is an exploration of French "savoir-faire" in different industries. With its innovative and balanced pedagogy based on conferences from professionals and academics, company visits and export market surveys, it aims to promote the French know-how of export-oriented SMEs.

INTERNATIONAL INTERNSHIP

FINAL DISSERTATION: Students select a relevant research question and write an academic assignment. Students work closely with an academic supervisor who guides them through the various steps of their research.

CASE STUDY: EXPORT MARKET SURVEY (part of French Touch Tour)

All along the year, students work on an export market survey and present their outcome in front of a jury of professionals.