Marketing

Marketing in a complex and changing world

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Open Source Seminar

Overview

90 hours course in April devoted to key transversal topics:

  • 30 hours of academic classes
  • 30 hours of entreprises workshops, visits or a study trip
  • 30 hours of experiential through students projects

A choice between 9 different Open Source Seminars:

  • Doing Business in Emerged and Emerging markets
  • SAP ERP Software
  • Open Innovation
  • Sustainable Entrepreneurship
  • Crisis Management
  • Excellence, Luxury and "Made in"
  • Storytelling and video
  • French Touch Tour
  • Management: Liberated companies with increased responsibility

2 campuses concerned: Marseille, Bordeaux
=> some places could be available for students coming from other campus

Key benefits

  • Be a pioneer of an innovative approach to learning
  • A personalized programme to suit individual ambitions & to provide a solid foundation of management experience
  • Discover new topics and be able to adapt yourself as a responsible manager
  • Be aware of international and national challenges
  • Develop your professional network
  • Experiment what you’ve learnt by learning by doing

Overview of Topics

Doing Business in Emerged and Emerging markets

This Open Source Seminar gives an overall view of the world and its changes in order to understand the specificities of new emerging markets (strengths, weakness, and risks). Students are going to discover new business opportunities and business model. To achieve this goal, an intercultu-ral approach, a geopolitical interest and an open mind are promoted.
This course discusses the typology of politi-cal economies and its application to emerging markets in an attempt to under-stand their current situations.

Campus: Marseille or Bordeaux

Language: English

SAP ERP Software

Most large companies use ERP for running their day-today activities and SAP is the worldleader on that kind of software. Hence, SAP is the backbone of many large firms and understanding SAP means un-derstanding the way these firms actually work. Therefore, we believe that having a deep understanding of SAP ERP functioning would give students an advantage on the job market.

Campus: Bordeaux or Marseille

Language: French in Marseille / English or French in Bordeaux

Open Innovation

In our global economy, this Open Source Seminar prepares students to work toge-ther with a collaborative approach. To achieve this goal, disruption thinking, new business practices and autonomy are pro-moted This seminar uses an innovative pedagogical approach by cleverly blending academic, professional web conferences and learning by doing.

Campus: Bordeaux or Marseille

Language: French or English

Sustainable Entrepreneurship

This “Open Source Seminar” explores the concept of Sustainable Entrepreneurship – where entrepreneurship aspires to balance the three pillars of sustainability, those of economic, social and environmental values. To achieve this goal creativity and innova-tion are promoted and encouraged. This course uses an innovative pedagogical ap-proach by blended academic, professional and experiential learning and knowledge together.

Campus: Marseille

Language: English

Crisis Management

This open-source seminar analyses contexts of crises and breakdowns, which today are no longer out of the ordinary. During an inquiry process, it is encouraged to lay out multiple alternatives to help imagine possible problems and questions in an innovative and creative way. Based on innovative flipped-classroom pedagogy focused on knowledge, meaning and actions this seminar alternates in focus between academic knowledge, actions through guided projects, and company expertise.

Campus: Marseille

Language: French

Excellence, Luxury and "Made in"

This Open Source Seminar gives an overall view on Excellency using cultural insights from various strong cultures and from the local craft product to the industrial and services world combined with an interna-tional perspective. Students are going to gain skills by analyzing the levels of excel-lence and meeting professionals who have succeeded in turning a dream or a vision into a successful business.

Campus: Marseille

Language: English

Storytelling and video

With a narrative language combining rational comprehension and an emotional dimension, audiovisual content creates possibilities for informative, fun, and appealing communication. These videos are used for personal ends (presenting an achievement, sharing a hobby, promoting values, etc.) or as a support for company communication (corporate or product- or event-related communication, etc.). In this context, it seems essential for management students to master coding and practice video communication.

Campus: Marseille

Language: French

French Touch Tour

The French Touch Tour is a pedagogical innovation that we launched for the first time in 2017.
France is internationally renowned for certain of its industries and talents (luxury, food, aircraft, wine, tourism, etc.).
The French Touch Tour is a way to make this know-how more visible among our international students who should be interested in discovering France through different pedagogical exercises. In this new project, we provide classes on our different campuses in France (Marseille, Bordeaux).

Campus: Bordeaux or Marseille

Language: English

Management: Liberated companies with increased responsibility

This open source seminar on liberated companies with increased responsibility presents new ways of working to respond to managerial issues. Today, the corporate world is trying to generate meaning, support, cohesion, and motivation. This quest for change and renewal goes hand in hand with a desire for happiness, including at work, which is increasingly accessible to all.

Campus: Bordeaux

Language: French

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