With the MSc Marketing & Brand Management programme, students benefit from a dual approach.
First, they benefit from a comprehensive and innovative exploration of the marketing function, extending to topics such as cultural perspectives of consumption or new strategies for promoting brand ubiquity.
Secondly, they can choose between 3 specialisation paths: Brand Management, eSport and Sales leadership & negotiation in BtoB.
A company will follow the students throughout conferences, job dating, case studies, workshops, applied research problems, etc. in order to acquire a real professional experience.
This specialised teaching path prepares students for marketing positions aimed at creating strong brand identities: branding strategies, customer experience and engagement, cultural perspectives of consumption.
The eSport specialisation aims to train students to the whole range of eSport jobs through a mix of academic expertise and professional lecturer.
SALES LEADERSHIP & NEGOTIATION IN BTOB
This specialisation aims to train future executives able to take over operational responsibilities in BtoB within a local or international scope.
Students will develop their skills to manage complex negotiations/ selling jobs and business customer relationships (industries, services and retailers).