Marketing

Marketing in a complex and changing world

Ranked 4th Best French Master in the World Ranking QS 2019 More Close

Specialisation paths

With the MSc Marketing & Brand Management programme, students benefit from a dual approach. 

 

First, they benefit from a comprehensive and innovative exploration of the marketing function, extending to topics such as cultural perspectives of consumption or new strategies for promoting brand ubiquity.
Secondly, they can choose between 3 specialisation paths: Brand Management, eSport and Sales leadership & negotiation in BtoB.

 

A company will follow the students throughout conferences, job dating, case studies, workshops, applied research problems, etc. in order to acquire a real professional experience.

BRAND MANAGEMENT

This specialised teaching path prepares students for marketing positions aimed at creating strong brand identities: branding strategies, customer experience and engagement, cultural perspectives of consumption.

E-SPORT

The eSport specialisation aims to train students to the whole range of eSport jobs through a mix of academic expertise and professional lecturer.

SALES LEADERSHIP & NEGOTIATION IN BTOB

This specialisation aims to train future executives able to take over operational responsibilities in BtoB within a local or international scope.
Students will develop their skills to manage complex negotiations/ selling jobs and business customer relationships (industries, services and retailers).

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