Marketing in a complex and changing world


With the MSc Marketing & Brand programme, students benefit from a dual approach. 


First, they benefit from a comprehensive and innovative exploration of the marketing function, extending to topics such as cultural perspectives of consumption or new strategies for promoting brand ubiquity.
Secondly, they can benefit fron a business specialisation in Operational Brand Management.


A company will follow the students throughout conferences, job dating, case studies, workshops, applied research problems, etc. in order to acquire a real professional experience.


This specialised teaching path prepares students for marketing positions aimed at creating strong brand identities: branding strategies, customer experience and engagement, cultural perspectives of consumption.

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