With the MSc Marketing & Brand programme, students benefit from a dual approach.
First, they benefit from a comprehensive and innovative exploration of the marketing function, extending to topics such as cultural perspectives of consumption or new strategies for promoting brand ubiquity.
Secondly, they can choose between two specialisation paths: Operational Brand Management or Entertainment & Gaming.
In each option, a company will follow the students throughout conferences, job dating, case studies, workshops, applied research problems, etc. in order to acquire a real professional experience.
OPERATIONAL BRAND MANAGEMENT
This specialised teaching path prepares students for marketing positions aimed at creating strong brand identities: branding strategies, customer experience and engagement, cultural perspectives of consumption.
ENTERTAINMENT & GAMING
This specialisation path allows to explore 5 different kinds of experience: live performance, destinations & tourist services, venues & themed spaces, mediated entertainement, stars celebrities. Its ambition is to train students as project managers and product managers in a rapidly developing sector that includes: TV, series, gaming, cinema, music, amusement parks, etc.