Short Track
Master of Science (MSc)
This year of specialisation allows you to acquire the key skills to integrate this niche market.
SEMESTER 1
- Commercial business strategies in sport organisation
- Commercial & social sponsorship and operational activations
- Sport media consulting and event communication operational strategy
- Sport career services
- Event, experiential, social and cultural marketing for sport & e-sport
- International sport business projects and business intelligence
- Legal framework for sport competitions and their stakeholders*
SEMESTER 2
- Strategic management and sales & digital marketing in sports organisations
- Brand management in sports organisations
- Fan experience & stadium strategic management
- Corporate social responsibility in sports and destination marketing
- Economics and finance of professional teamsports
- Celebrity & talent marketing management
- Contractual organisation of sport events*
*Courses also available in French
ADDITIONAL CONTENT
ALUMNI NETWORKING & COACHING
SPORTS EVENT STUDENT EXPERIENCE
FINAL DISSERTATION
SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD
Long Track
Pathway Course
PRE-SEMESTER
Online introduction to business management (fast track for non-managers): Upgrade courses accessible ahead of the new semester.
SEMESTERS 1 & 2
FUNDAMENTALS OF MANAGEMENT
- Innovative strategies for sustainable entrepreneurship
- Financial performance management
- Business & sustainability: transition & durability
- Public speaking, visual communication & design
- Data management
- Marketing reconsidered
- Team management & inclusivity
- Ecological challenges & organisational management
EXPERT SKILLS
- 2 pre-specialisation courses in international sport & event management
LEARNING BY DOING
- Impact project: Transition, sustainability or inclusivity
REAL-WORLD SCENARIOS
- Case studies: Decarbonation & business methodology
- Corporate Project:
A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.
ADDITIONAL COURSES
- Languages:
-English / FLE (French as a Foreign Language) - Hard Skills:
-TOSA Excel & coding skills
-TOEIC preparation
-Orthodidacte
-Option to spend a semester abroad at a partner university - Choose your experience:
-Internship in the UK or abroad
-Undertake another corporate project
Master of Science (MSc)
This year of specialisation allows you to acquire the key skills to integrate this niche market.
SEMESTER 1
- Commercial business strategies in sport organisation
- Commercial & social sponsorship and operational activations
- Sport media consulting and event communication operational strategy
- Sport career services
- Event, experiential, social and cultural marketing for sport & e-sport
- International sport business projects and business intelligence
- Legal framework for sport competitions and their stakeholders*
SEMESTER 2
- Strategic management and sales & digital marketing in sports organisations
- Brand management in sports organisations
- Fan experience & stadium strategic management
- Corporate social responsibility in sports and destination marketing
- Economics and finance of professional teamsports
- Celebrity & talent marketing management
- Contractual organisation of sport events*
*Courses also available in French
ADDITIONAL CONTENT
ALUMNI NETWORKING & COACHING
SPORTS EVENT STUDENT EXPERIENCE
FINAL DISSERTATION
SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD