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MSc Sport - International sport & event management

A leading higher education programme dedicated to the sport industry

Home pageProgrammesSport - International sport & event managementOpen Source Seminar
Closing on Friday, July 20 at 8 pm for the Preparatory year Apply now More Close

Open Source Seminar

Overview

90 hours course in April devoted to key transversal topics:

  • 30 hours of academic classes
  • 30 hours of entreprises workshops, visits or a study trip
  • 30 hours of experiential through students projects
  • 5 credits ECTS

A choice between 7 different Open Source Seminars:

  • Doing business in global and emerging markets
  • SAP ERP Software
  • Open Innovation
  • Management crisis
  • Excellence, Luxury and "Made in"
  • Negociation game
  • Embodied leadership

2 campuses concerned: Marseille, Bordeaux
=> some places could be available for students coming from other campus

Key benefits

  • Be a pioneer of an innovative approach to learning
  • A personalized programme to suit individual ambitions & to provide a solid foundation of management experience
  • Discover new topics and be able to adapt yourself as a responsible manager
  • Be aware of international and national challenges
  • Develop your professional network
  • Experiment what you’ve learnt by learning by doing

Overview of Topics

Doing Business in Emerged and Emerging markets

This Open Source Seminar gives an overall view of the world and its changes in order to understand the specificities of new emerging markets (strengths, weakness, and risks). Students are going to discover new business opportunities and business model. To achieve this goal, an intercultu-ral approach, a geopolitical interest and an open mind are promoted.
This course discusses the typology of politi-cal economies and its application to emerging markets in an attempt to under-stand their current situations.

Campus: Marseille or Bordeaux

Language: English

SAP ERP Software

Most large companies use ERP for running their day-today activities and SAP is the worldleader on that kind of software. Hence, SAP is the backbone of many large firms and understanding SAP means un-derstanding the way these firms actually work. Therefore, we believe that having a deep understanding of SAP ERP functioning would give students an advantage on the job market.

Campus: Bordeaux or Marseille

Language: French in Marseille / English or French in Bordeaux

Open Innovation

In our global economy, this Open Source Seminar prepares students to work toge-ther with a collaborative approach. To achieve this goal, disruption thinking, new business practices and autonomy are pro-moted This seminar uses an innovative pedagogical approach by cleverly blending academic, professional web conferences and learning by doing.

Campus: Bordeaux or Marseille

Language: French or English

Negotiation Game

  • Discover the negotiation with a business case for the creation of a joint venture
  • Knowing how to structure a convincing technical argument for results
  • Know how to negotiate a price, a deadline, a resistance
  • Know how to resist a difficult buyer
  • Develop your negotiation winning temperament

Campus: Marseille

Language: French

Crisis Management

This open-source seminar analyses contexts of crises and breakdowns, which today are no longer out of the ordinary. During an inquiry process, it is encouraged to lay out multiple alternatives to help imagine possible problems and questions in an innovative and creative way. Based on innovative flipped-classroom pedagogy focused on knowledge, meaning and actions this seminar alternates in focus between academic knowledge, actions through guided projects, and company expertise.

Campus: Marseille

Language: French

Excellence, Luxury and "Made in"

This Open Source Seminar gives an overall view on Excellency using cultural insights from various strong cultures and from the local craft product to the industrial and services world combined with an interna-tional perspective. Students are going to gain skills by analyzing the levels of excel-lence and meeting professionals who have succeeded in turning a dream or a vision into a successful business.

Campus: Marseille

Language: English

Embodied Leadership

This open source seminar on liberated companies with increased responsibility presents new ways of working to respond to managerial issues. Today, the corporate world is trying to generate meaning, support, cohesion, and motivation. This quest for change and renewal goes hand in hand with a desire for happiness, including at work, which is increasingly accessible to all.

Campus: Bordeaux or Marseille

Language: English

90%

of graduates find a job within 6 months after graduation

€35,000

average annual salary

500

alumni globally

30

partner companies

Testimonials

Charlotte VEYRON Head of Marketing at AS Monaco, Class 2011

Join the small club of the sport marketing business’ key players
“As a Marketing Manager, my job consists in developing the commercial strategy of the club. I supervise the Marketing Activations department for each partner in order to provide added and personalized value to their investment. Managing the partners of AS Monaco means being proactive, optimizing each association of image, demonstrating creativity and telling a real story to everyone. The ISEM was the shortest program I followed during my graduate studies but it is certainly the most interesting and the most complete of all. I met many professionals of the sector, got in touch with students who are now my contacts on different projects ... The ISEM paved me the way to the sport business and allowed me to join the small club of the sport marketing business’ key players.“

Julien LEPRON Stadium Guest Services Manager at Paris Saint-Germain, Class 2010

In tune with the key issues in the sport industry today
“The overall pedagogy approach is very much in tune with the key issues in the sport industry today. Students develop a wide range of transferable skills. They also learn how to position themselves favourably and efficiently with prospective employers. The close links maintained by the programme manager with key market players are also central to this professional approach. ”

Vincent CHAUDEL Communication Director Europe & Africa and Marketing Director France WAVESTONE, Class 1999

Internationally recognised sport industry insiders
“The history of the programme shows that our School did not choose to go for a Sport specialisation out of opportunism, but out of conviction. In over 20 years of existence, it attracted many internationally recognised sport industry insiders as guest-lecturers. Concerning the “business management” side of the curriculum, the steady progression of our School in the rankings proves the quality and dedication of our faculty.”

Alain GHIBAUDO Founding Director SPORTCARRIERE

Academic and professional expertise
“Since 2001, the Sport Carriere recruitment company that I have founded and I run assists the students of the Sport MSc. The courses given by KEDGE Business School combine academic and professional expertise in a very competitive market and requires differentiating skills. The professional expertise of teachers and speakers who turn out to be key players in both the academic and professional life in the ecosystems of the sport business makes the apprenticeship of sport marketing and management jobs special. The educational choice to train future professionals of sport marketing and management by integrating high level courses in sport law also meets a strong demand in the job market. The value of a diploma is measured by observing the future career of graduates and the reputation of trainers. My job as a recruiter for many French and international sport organizations leads me to work with these people even outside the class rooms and demonstrates the notoriety of an high-profile degree in the French and international scale.”

Mengmeng ZHANG Sport Investments Manager chez Group ORG, Class 2007

"I joined KEDGE MSc SPORT because I wanted to make a career in the sports industry and the program was well ranked in France. Following the MSc, I was hired by Olympique Lyonnais to take care of the international development projects of the club. After six years in Lyon, I returned to my home country, which is China. Now I am based in Beijing and work as a Sport Investment Manager in the ORG Packaging Group (listed company in China). It involves identifying, evaluating and accomplishing investment projects (acquisition, for example) in the field of sport, both in China and abroad. "