Courses of the International Summer School in Bordeaux

Course Format: 6 hrs per day over 1 week; from June 5 - 9.

This 24-hour course, delivered by professors of Kedge Business School’s top-ranked MSc in Global Supply Chain program (ISLI), will focus on the critical importance of an appropriate and well-adapted Supply Chain design and strategy in order to generate value and drive competitiveness in today’s global business environment. 

The course discusses current business challenges and strategies affecting supply chain design and it examines the impact of strategic decisions related to the development of Supply chain network resources. 

Capacity planning issues, distribution in the retail challenges, multinational business factors and maritime shipping requirements are also studied. This course will take a closer look at all these issues, using case studies and simulation games.

Course Format: 6 hrs per day over 1 week; from June 12 - 16 .

This 24-hour course, delivered by professors of Kedge Business School’s top-ranked MSc in Global Supply Chain program (ISLI), will focus on the fundamental need for efficient management within global supply chains. 

More specifically, the course will examine the effective management of supply, production, distribution, and sales activities in order to develop a sustainable competitive advantage. It studies material flow management concepts and the management of transactional, forecasting, and planning information. 

The approach considered is based on the description of world-class supply chain planning and control strategies and on the presentation of the best of class methods in demand forecasting, production planning, inventory control, and sustainable development. This course will take a closer look at all these issues, using case studies and simulation games.

Course Format:  1 week; from June 19- 23.

The Kedge Business Model Design for Entrepreneurs Experience takes students beyond the classroom, allowing them to test their entrepreneurial ideas in real-world settings. Through short lectures, practical exercises, mural templates, and team projects, students gain the insight into new venture creation and the practical tools needed to start, finance, and manage their own businesses.

This course integrates many of the concepts, tools, and practices of entrepreneurship, as well as understanding the alternatives and trade-offs in starting and operating a new venture. Students will engage in design thinking, feasibility assessment, and customer acquisition, as well as product-market-fit, value proposition, and business modeling. Students will also learn how to conduct rigorous business planning, and also how to network for resources and to be able to communicate about a new venture in a confident, articulate, and effective manner. On top of this, we will take a deep dive into current affairs and concrete examples of doing business in today’s fast-moving ecosystem.

On completion of this module, students will be able to:

•     Identify the principal challenges of entrepreneurship.
•     Use the latest techniques & new business innovation tools to improve the creative process.
•     Be able to identify and design a competitive advantage.
• Develop a detailed business model and value proposition canvases.
•      Create and present an appealing investor/stakeholder slide deck
• As well as, gain new perspectives, informed by a world-class peer group and high-impact group coaching sessions and feedback.

Course Format: 1 week; from June 26- 30 .

The work during this intensive week-long short course will be guided by the view that a new mind-set for business is emerging. One that underlines a need for more resilient leaders that foster a working environment that encourages and enhances resilience and agility within organizations that is indispensable to compete when market conditions change. As such, building effective leadership and communication skills becomes even more important in today’s rapidly changing business landscape, where technological disruption is leading to increased volatility and uncertainty. Effective leaders can help their people navigate the complexities of the digital age and make meaning in this change. The focus of this course will be on mastering the tools and frameworks needed to define and execute your strategy in an unpredictable world. Students will be exposed to a variety of learning vehicles, including, among others, lectures, interviews, videos, applications, articles, recent news, class discussions, business games, and substantial hands-on design work with innovative frameworks, in groups, with continuous feedback from a professor with substantial experience in new venture management, organizational resilience and agility, grounded in real-life practicality.

On completion of this module, students will be able to:

•      Understand the critical principles of effective leadership.
•     Enhance mindset and behaviors to expand their presence as an impactful leader.
•     Clarify their own strengths and weaknesses and how they affect their ability to be a good strategic leader.
•      Inject a sense of purpose into their work and understand its critical role in inspiring their team.
•      Master the fundamentals of behavioral change – why it’s so difficult and how to make it work for them.

Course Format: 3 hrs per day over 2 weeks; from June 26 - July 7

The aim of the course is to develop students' understanding of key aspects of French Wine Buisiness

This course will begin by offering participants an Introduction to the French Wine Business.  It will provide an overview of the main regions of French Wine Production, the concept of Terroir and Branding (Appellations).

The class will then provide a Value creation analysis – answering the question, “How does the French Wine Business create Value through Branding?” We will look at the key points on French wines' distribution, and provide an Import/Export analysis.

Finally, the course will examine wines in the New & Old world – focusing specifically on how French winemakers are keeping ‘up to date’ with modern marketing techniques, and closing with a look at trends to expect in the future.

Course Format: 3 hrs per day over 2 weeks; from July 10 - 21

Wine tourism, one might be surprised to find out, is a relatively new and undeveloped concept in France. This course is designed to look at the business of Wine Tourism from the perspective of a non-oenologue (non-expert). The course will be divided into two parts. 

In the first week the course will examine how wine tourism is an extension of a given company’s communication strategy using events management along with sensorial and experiential marketing techniques. 

In the second week, the course will focus more specifically on the industry of Wine Tourism from a business perspective, analysing key facts and figures, trends and developments in the industry.

The course is not catered to wine experts, but rather will focus on the strategies and techniques being employed currently by vineyards and spirits manufacturers, analyse the impact these techiques have brought to the industry and to the French 'brands', and most importantly take a look at the trends to anticipate and room for development.