The KEDGE International Summer School: Bordeaux

A Flexible Summer Programme in the Heart of Famous French Vineyards and Historic Châteaux!

4 programme packages comprised of 8 courses – (June 8 To July 17)

Our Bordeaux programme runs for a total of 6 weeks. You can take just 1 course or as many as 6 total courses during that time – or mix & match courses from different packages, either in Bordeaux or from another Kedge campus!

Admission level :
Advanced Bachelor Master's degree
Degree :
Certificate & Official Transcripts
Campus :
Bordeaux
Format :
Full time
Language :
English

Package 1: Supply Chain Management & Design

Package 1: June 8 - June 19

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: Design of the Supply Chain

Course Format: 6 hrs per day over 1 week; from June 8 - 12

This 30-hour course, delivered by professors of Kedge Business School’s top-ranked MSc in Global Supply Chain program (ISLI), will focus on the critical importance of an appropriate and well-adapted Supply Chain design and strategy in order to generate value and drive competitiveness in today’s global business environment.

The course discusses current business challenges and strategies affecting supply chain design and it examines the impact of strategic decisions related to the development of Supply chain network resources.

Capacity planning issues, distribution in the retail challenges, multinational business factors and maritime shipping requirements are also studied. This course will take a closer look at all these issues, using case studies and simulation games.

Course 2: Management of the Supply Chain

Course Format: 6 hrs per day over 1 week; from June 15 - 19

This 30-hour course, delivered by professors of Kedge Business School’s top-ranked MSc in Global Supply Chain program (ISLI), will focus on the fundamental need for efficient management within global supply chains.

More specifically, the course will examine the effective management of supply, production, distribution, and sales activities in order to develop a sustainable competitive advantage. It studies material flow management concepts and the management of transactional, forecasting, and planning information.

The approach considered is based on the description of world-class supply chain planning and control strategies and on the presentation of the best of class methods in demand forecasting, production planning, inventory control, and sustainable development. This course will take a closer look at all these issues, using case studies and simulation games.

Package 2: Value Creation & Innovation in Marketing

Package 2: June 22 - July 3

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: Value Creation & Brand Management

Course Format: 6 hrs per day over 1 week; from June 22 - 26

The aim of the course is to develop students' understanding of key aspects of value creation. The course specializes in how to implement luxury and sensorial branding strategies for value creation.

Marketing deals with the creation, communication, delivery, and exchange of offerings that have value for customers. The course begins by explaining what value represents for both companies and consumers. France is well-known for its luxury heritage and businesses, hence concrete examples from the luxury industry will be provided to enhance the knowledge of how companies can co-create value with their stakeholders.

Next, the focus will move to how the design of products and service settings – from hotels to retail stores – can help in value creation. This focus on sensory marketing and its effects on consumer perception of value and behavior will help students understand the conditions under which stimulating the senses of consumers can be helpful for companies in the value creation process.

Course 2: Innovation Management & Digital Applications

Course Format: 6 hrs per day over 1 week; from June 29 - July 3

One of the key differences that digital channels offer to the traditional offline communications is that each of the interactions creates a trace which can be tracked. Analysing these interactions can be used for improving the value proposition to future customers.

These data points are the “new oil” for entrepreneurs and intrapreneurs looking for innovative ways to get closer to customers’ needs.  Digital channels such as search engines and social media have transformed the way that organisations engage with their audiences. Marketers now have more data than ever to learn about their prospective customers, learn about their “pain points” and “trust points” and use this data to develop new products and services. 

The course will introduce learners to thinking tools such as Buyer Persona - for focusing digital marketing communications strategy; keyword research – to identify opportunities through past search behaviour; netnography – to study online communities; Buyer Persona Spring – to develop a customer centric communication strategy; Business Model Canvas – to map out the business proposition as well as risk assessment and the use of Gantt chart. 

The aim of this course is to introduce the digital marketing opportunities and highlight strategic planning and thinking tools to structure their digital marketing activities. The course helps to shape the development of digital marketing strategy and its implementation and assessment.

By the end of this course learners will be able to:

  • Understand a range of digital marketing related concepts and planning tools and techniques.
  • Understand and apply value proposition and business models in digital settings and organisations.
  • Critically assess the role of digital marketing in marketing strategy.
  • Develop digital marketing strategic and operational plans.

Package 3: Entrepreneurship

Package 3: July 6 - July 17

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: Entrepreneurial Business Model Design

Course Format: 6 hrs per day over 1 week; from July 6 - 10

The KEDGE BS Entrepreneurship Experience takes students beyond the classroom, allowing them to test their entrepreneurial ideas in real-world settings. Through course sessions, projects, and competitions, students gain the practical tools needed to start, finance, and manage their own business.

This course integrates many of the concepts, tools and practices of entrepreneurship. Students will learn to be superior opportunity assessors and shapers, to understand the integration of people and process in entrepreneurship, and specifically, how to write, articulate and present a new venture execution plan. Understand the alternatives and trade-offs in financing, starting and operating a venture, and gain a better understanding of one’s personal entrepreneurial capabilities.

Students will engage in design thinking, feasibility assessment, business assumptions customer acquisition. Students will learn how to conduct rigorous business-planning, and also how to network for resources and to be able to communicate about a new venture in a confident, articulate and effective manner.

On completion of this module, students will be able to: 

  • Identify the principal challenges of entrepreneurship
  • Use key techniques for improving the creative process
  • Understand how to identify and design a competitive advantage
  • Develop a detailed business model canvas Create and present an appealing investor/stakeholder slidedeck
  • Leverage new business tools and forms of financing
Course 2: Leadership & Communication Skills for Entrepreneurs

Course Format: 6 hrs per day over 1 week; from July 13 - 17

The reality of starting-up a business is harsh and unforgiving; set-backs and rejection are a consistent theme.  In this context successful entrepreneurs require a mix of leadership skills, and no small measure of determination and self-confidence.  The module will help raise awareness amongst participants of ways in which they can develop their own abilities in relation to leadership skills.

The course is designed to help participants: analyse their own abilities, develop self-confidence and effective communication, analyse behaviour by understanding self-interest, understand better the perspectives of others; all these attributes contribute towards success.

On completion of this module, students will be able to:

  • Review their business plans in relation to evaluation criteria of different types of investors
  • Develop & implement plans to cope with running a start-up without external investment
  • Understand a framework for analysing and improving their own leadership skills
  • Pursue further reading and self-development in relation to specific areas of leadership

Package 4: Wine & Tourism in France

Package 3: July 6 - July 17

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: French Wine Business (Consumer Behaviour in Wine & Spirits)

Course Format: 3 hrs per day over 2 weeks; from June 22 - July 3

The aim of the course is to develop students' understanding of key aspects of French Wine Buisiness

This course will begin by offering participants an Introduction to the French Wine Business.  It will provide an overview of the main regions of French Wine Production, the concept of Terroir and Branding (Appellations).

The class will then provide a Value creation analysis – answering the question, “How does the French Wine Business create Value through Branding?” We will look at the key points on French wines' distribution, and provide an Import/Export analysis.

Finally, the course will examine wines in the New & Old world – focusing specifically on how French winemakers are keeping ‘up to date’ with modern marketing techniques, and closing with a look at trends to expect in the future.

 

 

Course 2: Oenotourism - Wine & Spirits Tourism in France

Course Format: 3 hrs per day over 2 weeks; from July 6 - 17

Wine tourism, one might be surprised to find out, is a relatively new and undeveloped concept in France. This course is designed to look at the business of Wine Tourism from the perspective of a non-oenologue (non-expert). The course will be divided into two parts. 

In the first week the course will examine how wine tourism is an extension of a given company’s communication strategy using events management along with sensorial and experiential marketing techniques. 

In the second week, the course will focus more specifically on the industry of Wine Tourism from a business perspective, analysing key facts and figures, trends and developments in the industry.

The course is not catered to wine experts, but rather will focus on the strategies and techniques being employed currently by vineyards and spirits manufacturers, analyse the impact these techiques have brought to the industry and to the French 'brands', and most importantly take a look at the trends to anticipate and room for development. 

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