The KEDGE International Summer School: Bordeaux

A Flexible Summer Programme in the Heart of Famous French Vineyards and Historic Châteaux!

3 programme packages comprised of 6 courses – (June 18 To July 27)

Our Bordeaux programme runs for a total of 6 weeks. You can take just 1 course or as many as 6 total courses during that time – or mix & match courses from different packages, either in Bordeaux from another Kedge campus!

Admission level :
Advanced Bachelor Master's degree
Degree :
Certificate & Official Transcripts
Campus :
Bordeaux
Format :
Full time
Language :
English

Package 1: Supply Chain Management & Design

Package 1: June 18 - June 29

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: Management of the Supply Chain

Course Format: 6 hrs per day over 1 week; from June 18 - 22

This 30-hour course, delivered by professors of Kedge Business School’s top-ranked MSc in Global Supply Chain program (ISLI), will focus on the fundamental need for efficient management within global supply chains.

More specifically, the course will examine the effective management of supply, production, distribution, and sales activities in order to develop a sustainable competitive advantage. It studies material flow management concepts and the management of transactional, forecasting, and planning information.

 

The approach considered is based on the description of world-class supply chain planning and control strategies and on the presentation of the best of class methods in demand forecasting, production planning, inventory control, and sustainable development. This course will take a closer look at all these issues, using case studies and simulation games.

Course 2: Design of the Supply Chain

Course Format: 6 hrs per day over 1 week; from June 25 - 29

This 30-hour course, delivered by professors of Kedge Business School’s top-ranked MSc in Global Supply Chain program (ISLI), will focus on the critical importance of an appropriate and well-adapted Supply Chain design and strategy in order to generate value and drive competitiveness in today’s global business environment.

The course discusses current business challenges and strategies affecting supply chain design and it examines the impact of strategic decisions related to the development of Supply chain network resources.

Capacity planning issues, distribution in the retail challenges, multinational business factors and maritime shipping requirements are also studied. This course will take a closer look at all these issues, using case studies and simulation games.

 

 

Package 2: Value Creation & Innovation in Marketing

Package 2: July 2 - July 13

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: French value Creation and Brand Management in Wine& Spirits

Course Format: 6 hrs per day over 1 week; from July 2 - 6

The aim of the course is to develop students' understanding of key success factors in french value creation.The course is specifically applied to the implentation of luxury ans sensorial territorial branding strategies for international markets.

France is the world’s #1 tourist destination, due in large part to its history and “Art de Vivre”. Moreover, France itself has become a strong "brand" well known for its luxury businesses, including those in the wine and spirits sector.

The course will analyze French national branding elements to better understand the relevance of the French wine & spirits industry - with a specific look at Bordeaux, Champagne and Cognac – with an examination of how each specific region has been able to create value. We will study the history, families, business organisations and economic contexts which have allowed this sector to be so successful. Attention will be given to the “brand territory” concept, to “brand identity management”, “luxification & premiumization”, the role played by the corresponding “interprofessions”, and to the communication and marketing strategies of main actors. A specific module on experience design will complete this course.

Course 2: Innovation Management and Digital Applications

Course Format: 6 hrs per day over 1 week; from July 9 - 13

This course will allow students to discover the world of innovation with a specific focus on the french industrial sector. students will develop their creativity and understand the importance of innovation in order to create value.

What is the “French touch”? In large part, it is about combining innovation and tradition. France is world famous in several sectors; wine & spirits, luxury and the tourism sectors are good illustrations. But Innovation is the key to corporate longevity, and once a firm stops innovating, it is condemned.

This module looks at some of the great examples of innovation, how innovation is defined, how innovations are brought to market, and how innovation management is embedded in companies. Creativity tools will be explored and utilised during a creativity workshop. Participants will be invited to discover several French firms and their business models. This will be tied into the key area of optimising communication skills in a public-speaking context.

Later sessions will concentrate on innovation management. A one-off innovation is of little use to a firm unless it can be repeated. How does one create a culture of innovation in a firm? A combination of individual and team work along with a product innovation game, including practical applications of innovation in the field of NPD (New Product Development), are integral parts of this module.

Package 3: Entrepreneurship

Package 3: July 16 - July 27

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: Entrepreneurial Business Model Design

Course Format: 6 hrs per day over 1 week; from July 16 - 20

The KEDGE BS Entrepreneurship Experience takes students beyond the classroom, allowing them to test their entrepreneurial ideas in real-world settings. Through course sessions, projects, and competitions, students gain the practical tools needed to start, finance, and manage their own business.

This course integrates many of the concepts, tools and practices of entrepreneurship. Students will learn to be superior opportunity assessors and shapers, to understand the integration of people and process in entrepreneurship, and specifically, how to write, articulate and present a new venture execution plan. Understand the alternatives and trade-offs in financing, starting and operating a venture, and gain a better understanding of one’s personal entrepreneurial capabilities.

Students will engage in feasibility assessment, venture viability analysis and resource acquisition. Students will learn how to conduct rigorous business-planning, and also how to network for resources and to be able to communicate about a new venture in a confident, articulate and effective manner

Course 2: Leadership & Communication Skills for Entrepreneurs

Course Format: 6 hrs per day over 1 week; from July 23 - 27

The reality of starting-up a business is harsh and unforgiving; set-backs and rejection are a consistent theme.  In this context successful entrepreneurs require a mix of leadership skills, and no small measure of determination and self-confidence.  The module will help raise awareness amongst participants of ways in which they can develop their own abilities in relation to leadership skills.

The course is designed to help participants: analyse their own abilities, develop self-confidence and effective communication, analyse behaviour by understanding self-interest, understand better the perspectives of others; all these attributes contribute towards success.

On completion of this module, students will be able to:

  • Review their business plans in relation to evaluation criteria of different types of investors
  • Develop & implement plans to cope with running a start-up without external investment
  • Understand a framework for analysing and improving their own leadership skills
  • Pursue further reading and self-development in relation to specific areas of leadership
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