Student Executive
You are looking for an under or graduate programme ?
You are an executive and want to achieve more in your career ?

9 courses (June 15 To July 31)

Every course runs for 30 hours with schedule adapted to our international students

Admission level :
Advanced Bachelor Master's degree
Degree :
Certificate & Official Transcripts
Format :
Full time
Language :
English

Supply Chain Management & Design

June 15 - July 3

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: Design of the Supply Chain

Course Format: 3 hrs per day over 2 weeks; from June 22 -July 3rd.

This 30-hour course, delivered by professors of Kedge Business School’s top-ranked MSc in Global Supply Chain program (ISLI), will focus on the critical importance of an appropriate and well-adapted Supply Chain design and strategy in order to generate value and drive competitiveness in today’s global business environment.

The course discusses current business challenges and strategies affecting supply chain design and it examines the impact of strategic decisions related to the development of Supply chain network resources.

Capacity planning issues, distribution in the retail challenges, multinational business factors and maritime shipping requirements are also studied. This course will take a closer look at all these issues, using case studies and simulation games.

Course 2: Management of the Supply Chain

Course Format: 3 hrs per day over 2 weeks; from June 15 - 26

This 30-hour course, delivered by professors of Kedge Business School’s top-ranked MSc in Global Supply Chain program (ISLI), will focus on the fundamental need for efficient management within global supply chains.

More specifically, the course will examine the effective management of supply, production, distribution, and sales activities in order to develop a sustainable competitive advantage. It studies material flow management concepts and the management of transactional, forecasting, and planning information.

The approach considered is based on the description of world-class supply chain planning and control strategies and on the presentation of the best of class methods in demand forecasting, production planning, inventory control, and sustainable development. This course will take a closer look at all these issues, using case studies and simulation games.

Value Creation

Package 2: June 22 - July 3

Level: Advanced Bachelor & Master

5 ECTS, 30 hours

Value Creation & Brand Management

Course Format: 3 hrs per day over 2 weeks; from June 22 - July 3rd, with both live and asynchronous sessions.

The aim of the course is to develop students' understanding of key aspects of value creation. The course specializes in how to implement luxury and sensorial branding strategies for value creation.

Marketing deals with the creation, communication, delivery, and exchange of offerings that have value for customers. The course begins by explaining what value represents for both companies and consumers. France is well-known for its luxury heritage and businesses, hence concrete examples from the luxury industry will be provided to enhance the knowledge of how companies can co-create value with their stakeholders.

Next, the focus will move to how the design of products and service settings – from hotels to retail stores – can help in value creation. This focus on sensory marketing and its effects on consumer perception of value and behavior will help students understand the conditions under which stimulating the senses of consumers can be helpful for companies in the value creation process.

Entrepreneurship

 July 6 - July 31

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: Entrepreneurial Business Model Design

Course Format: 3 hrs per day over 1 week; from July 6 - 17

The KEDGE BS Entrepreneurship Experience takes students beyond the classroom, allowing them to test their entrepreneurial ideas in real-world settings. Through course sessions, projects, and competitions, students gain the practical tools needed to start, finance, and manage their own business.

This course integrates many of the concepts, tools and practices of entrepreneurship. Students will learn to be superior opportunity assessors and shapers, to understand the integration of people and process in entrepreneurship, and specifically, how to write, articulate and present a new venture execution plan. Understand the alternatives and trade-offs in financing, starting and operating a venture, and gain a better understanding of one’s personal entrepreneurial capabilities.

Students will engage in design thinking, feasibility assessment, business assumptions customer acquisition. Students will learn how to conduct rigorous business-planning, and also how to network for resources and to be able to communicate about a new venture in a confident, articulate and effective manner.

On completion of this module, students will be able to: 

  • Identify the principal challenges of entrepreneurship
  • Use key techniques for improving the creative process
  • Understand how to identify and design a competitive advantage
  • Develop a detailed business model canvas Create and present an appealing investor/stakeholder slidedeck
  • Leverage new business tools and forms of financing
Course 2: Leadership & Communication Skills for Entrepreneurs

Course Format: 3 hrs per day over 1 week; from July 20 - 31

The reality of starting-up a business is harsh and unforgiving; set-backs and rejection are a consistent theme.  In this context successful entrepreneurs require a mix of leadership skills, and no small measure of determination and self-confidence.  The module will help raise awareness amongst participants of ways in which they can develop their own abilities in relation to leadership skills.

The course is designed to help participants: analyse their own abilities, develop self-confidence and effective communication, analyse behaviour by understanding self-interest, understand better the perspectives of others; all these attributes contribute towards success.

On completion of this module, students will be able to:

  • Review their business plans in relation to evaluation criteria of different types of investors
  • Develop & implement plans to cope with running a start-up without external investment
  • Understand a framework for analysing and improving their own leadership skills
  • Pursue further reading and self-development in relation to specific areas of leadership

Sports Marketing, Communication & Strategic Management

June 15- July 3

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: Strategic Management & Advanced Marketing for Sports Organisations

Course Format: 6 hrs per day over 1 week from June 15 - 19, with both synchronous and asynchronous sessions.

This course presents a model for using a resource-based approach to develop strategic event management action plans in a sports business context

"There is no separation between sports and entertainment… merge them together and create something unique ». Robert Johnson (Owner Charlotte Bobcats)"

The main goal of this course is to give a “sensemaking” approach to create, develop and maintain sustainable performance in sports event organizations. 

The course content has relevance to students pursuing different career goals in virtually any type of organisation linked to sports or leisure activities with a strong sport dimension. 

After a review of "strategic assets identification" (sponsoring, reputation, relational and physical resources and specific dynamic capabilities), various case analyses are discussed in the context of international sports events.

 

You can have a glance following this link

More specifically, by the end of this course students will:

  • Develop an understanding of the strategic role of marketing in sports business firms and the importance of appropriate decision making
  • Develop the skills necessary to utilise the course’s tools and frameworks, designed to identify revenue opportunities, and make strategic sports marketing decisions
  • Develop responsible leadership and strategic skills in the context of the sports marketing businesses

The course consists of lectures, exercises, article discussions, groupwork, presentations and a brand project.

Course 2: Sports Marketing & Communication

Course Format: 3 hrs per day over 2-weeks; from June 22 - July 3rd, with both synchronous and asynchronous sessions.

This course is designed to provide students with a systematic means to analyse and develop communication and marketing strategies, using concepts and theories from general marketing, and apply them in a sports business context.

With the aim of improving the students’ understanding of strategic and brand management concepts, and thereafter assessing the effectiveness of corresponding communication strategies, the students will work on business plans and models for sports organisations in order to innovate and construct strong commercial brands.

Marketing decisions on brands and the deployment of communication supports will be at the heart of entrepreneurial choices to create sustainable performance for professional sport organisations. Students will use both logic and creativity to arrive at effective solutions.

At the end of this course students will be able to:

  • Analyse opportunities and alternatives in sports businesses in an open, honest manner
  • Identify the customer and market segments that they have chosen and to be competitive in the sports business area
  • Demonstrate causal relationships between the attributes of products and/or services, including their organisational image/ reputation.
  • Reach conclusions based on demonstrable evidence and analysis

Global Finance & International Business: A Mediterranean Perspective

June 22 - July 20

Level: Advanced Bachelor & Master

10 ECTS, 60 hours

Course 1: Global Financial Regulations

Course Format: 3 hrs per day over 2-weeks; from June 22 - July 3, with both live and asynchronous sessions.

This course discusses the “International Financial System”, the inter-connected web of different systems which form a collective, complex entity, along with the system’s relationship with the worlds of management and business. 

The course perspective is global. Money, banking and finance are explained at the micro and macro levels, with a particular focus on the crossroads of theory, data, institutions, history, and applications.   

Particular emphasis will be put on:   

  • A Conceptual Understanding of International Financial Systems
  • Monetary and Financial Theory
  • The History of the International Financial System 
  • Monetary and Financial Institutions
  • Global Banking Regulations   

The course content is based on a theoretical approach to the concepts of money, banking and finance. It puts also large emphasis on the main practical tools available for the design and the implementation of monetary, banking and financial policies. Emphasis on regulation is essential to promote the understanding of the factors behind a sustainable and stable business environment. 

Cost accounting systems provide valuable information for management planning and control. Organizations and managers rely on accurate cost information to decide on which products to keep and which products to discontinue, for assessing productivity improvements, for analyzing customer profitability, for performance evaluation and control, and more.

COURSE 2: International Business: a Mediterranean perspective

Course Format: 3 hrs per day over 2-weeks; from July 6 to July 20, with both live and asynchronous sessions.

This course will focus on developing an understanding of international business, taking a closer look at the environment in the Mediterranean region – and more specifically the countries in southern Europe and northern Africa. During the two-week course, we will examine key success factors for creating and sustaining trans-national and multi-national business ventures, and help students develop a practical, hands-on approach for optimising the conditions necessary for healthy business performance.

The Mediterranean is celebrated for being arguably the world’s oldest centre of ‘international’ trade and commerce. For centuries, this area of the world has been (and continues to be) a crossroads of cultures, bringing together the populations of Europe, Africa and the Middle East. Today, this region remains both a highly relevant, and economically significant cradle of trans-national and multi-national business. 

Moreover, given the current highly complex geopolitical context, addressing the region’s economic stability and development remains one of the critical challenges for both national governments, as well as organisations such as the European Union. Specific financing structures, EU subventions and complex international trade agreements have been developed to foster development and promote growth. However, the challenges of managing multiple stakeholders, conflictual interests, and even corruption continue to be present. 

On completion of this module, students will be able to:     

  • Better understand the Mediterranean region’s geopolitical context and financial structures
  • Develop an enhanced appreciation for the region’s multiple stakeholders and interests
  • Articulate how international businesses can answer key questions related to: where they should invest, what are their markets, who are their clients, and how to both mitigate risk and create favourable conditions for success
  • Conduct and present a limited-scale feasibility study   
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