Digital Summer School

A Flexible Digital Summer Programme

  • 2021 Kedge International Digital Summer School Please note that the Summer School is going digital only. Please contact us for more information.

Programme

Admission level

Degree

5 packages (June 7 To July 23)

Every course runs for 30 hours with schedule adapted to our international students

Admission level :
Advanced Bachelor Master's degree
Degree :
Certificate & Official Transcripts
Format :
Full time
Language :
English

Package 1: Sports Marketing, Communication & Strategic Management

Package 1: June 7 - 25

Level: Advanced Bachelor & Master 

10 ECTS, 60 hours 

Course 1: Strategic Management & Advanced Marketing for Sports Organisations

Course Format: 6 hrs per day over 1-week; from June 7 - 11. 3 hours asynchronous with material to be studied by the students and 3 hours live (from 1pm to 4 pm CET).

This course presents a model for using a resource-based approach to develop strategic event management action plans in a sports business context 

"There is no separation between sports and entertainment… merge them together and create something unique ». Robert Johnson (Owner Charlotte Bobcats)" 

The main goal of this course is to give a “sensemaking” approach to create, develop and maintain sustainable performance in sports event organizations.  

The course content has relevance to students pursuing different career goals in virtually any type of organisation linked to sports or leisure activities with a strong sport dimension.  

After a review of "strategic assets identification" (sponsoring, reputation, relational and physical resources and specific dynamic capabilities), various case analyses are discussed in the context of international sports events. 

You can have a glance following this link 

More specifically, by the end of this course students will: 

  • Develop an understanding of the strategic role of marketing in sports business firms and the importance of appropriate decision making 
  • Develop the skills necessary to utilise the course’s tools and frameworks, designed to identify revenue opportunities, and make strategic sports marketing decisions 
  • Develop responsible leadership and strategic skills in the context of the sports marketing businesses 
  • The course consists of lectures, exercises, article discussions, groupwork, presentations and a brand project. 
Course 2: Sports Marketing & Communication

Course Format: 3 hrs per day over 2-weeks; from June 14 - 25. Mix of asynchronous sessions and live sessions from 1pm to 4pm CET.

This course is designed to provide students with a systematic means to analyse and develop communication and marketing strategies, using concepts and theories from general marketing, and apply them in a sports business context. 

With the aim of improving the students’ understanding of strategic and brand management concepts, and thereafter assessing the effectiveness of corresponding communication strategies, the students will work on business plans and models for sports organisations in order to innovate and construct strong commercial brands. 

Marketing decisions on brands and the deployment of communication supports will be at the heart of entrepreneurial choices to create sustainable performance for professional sport organisations. Students will use both logic and creativity to arrive at effective solutions. 

At the end of this course students will be able to:

  • Analyse opportunities and alternatives in sports businesses in an open, honest manner 
  • Identify the customer and market segments that they have chosen and to be competitive in the sports business area 
  • Demonstrate causal relationships between the attributes of products and/or services, including their organisational image/ reputation. 
  • Reach conclusions based on demonstrable evidence and analysis 

Package 2: Supply Chain Management & Design

Package 2: June 7 - June 18 

Level: Advanced Bachelor & Master 

10 ECTS, 60 hours 

Course 1: Design of the Supply Chain

Course Format: 6 hrs per day over 1 week; from June 7 - 11.

3 hrs live sessions per day and asynchronous work over 1-week. Live sessions will be delivered from 1 to 4pm CET and will include coaching from professors, group work and Q&A sessions. Asynchronous work correspond to 12 hours of class, with material available to be studied prior to the class.

This 30-hour course, delivered by professors of Kedge Business School’s top-ranked MSc in Global Supply Chain program (ISLI), will focus on the critical importance of an appropriate and well-adapted Supply Chain design and strategy in order to generate value and drive competitiveness in today’s global business environment. 

The course discusses current business challenges and strategies affecting supply chain design and it examines the impact of strategic decisions related to the development of Supply chain network resources. 

Capacity planning issues, distribution in the retail challenges, multinational business factors and maritime shipping requirements are also studied. This course will take a closer look at all these issues, using case studies and simulation games. 

Course 2: Management of the Supply Chain

Course Format: 6 hrs per day over 1 week; from June 14 - 18 .

3 hrs live sessions per day and asynchronous work over 1-week. Live sessions will be delivered from 1 to 4pm CET and will include coaching from professors, group work and Q&A sessions. Asynchronous work correspond to 12 hours of class, with material available to be studied prior to the class. Session 1 and 4 include live session from 4 to 5.30pm.

This 30-hour course, delivered by professors of Kedge Business School’s top-ranked MSc in Global Supply Chain program (ISLI), will focus on the fundamental need for efficient management within global supply chains. 

More specifically, the course will examine the effective management of supply, production, distribution, and sales activities in order to develop a sustainable competitive advantage. It studies material flow management concepts and the management of transactional, forecasting, and planning information. 

The approach considered is based on the description of world-class supply chain planning and control strategies and on the presentation of the best of class methods in demand forecasting, production planning, inventory control, and sustainable development. This course will take a closer look at all these issues, using case studies and simulation games. 

Package 3: Entrepreneurship

Package 3: June 14 - June 25 

Level: Advanced Bachelor & Master 

10 ECTS, 60 hours 

Course 1: Entrepreneurial Business Model Design

Course Format:  1 week; from June 14- 18.

3 hrs live sessions per day and asynchronous work over 1-week. Live sessions will be delivered from 1 to 4pm CET and will include coaching from professors, group work and Q&A sessions. Asynchronous work correspond to 12 hours of class, with material available to be studied prior to the class.

 

The KEDGE BS Entrepreneurship Experience takes students beyond the classroom, allowing them to test their entrepreneurial ideas in real-world settings. Through course sessions, projects, and competitions, students gain the practical tools needed to start, finance, and manage their own business. 

This course integrates many of the concepts, tools and practices of entrepreneurship. Students will learn to be superior opportunity assessors and shapers, to understand the integration of people and process in entrepreneurship, and specifically, how to write, articulate and present a new venture execution plan. Understand the alternatives and trade-offs in financing, starting and operating a venture, and gain a better understanding of one’s personal entrepreneurial capabilities. 

Students will engage in design thinking, feasibility assessment, business assumptions customer acquisition. Students will learn how to conduct rigorous business-planning, and also how to network for resources and to be able to communicate about a new venture in a confident, articulate and effective manner. 

On completion of this module, students will be able to:

  • Identify the principal challenges of entrepreneurship 
  • Use key techniques for improving the creative process 
  • Understand how to identify and design a competitive advantage 
  • Develop a detailed business model canvas Create and present an appealing investor/stakeholder slidedeck 
  • Leverage new business tools and forms of financing 
Course 2: Leadership & Communication Skills for Entrepreneurs

Course Format: 1 week; from June 21-25 .

3 hrs live sessions per day and asynchronous work over 1-week. Live sessions will be delivered from 1 to 4pm CET and will include coaching from professors, group work and Q&A sessions. Asynchronous work correspond to 12 hours of class, with material available to be studied prior to the class.

The reality of starting-up a business is harsh and unforgiving; set-backs and rejection are a consistent theme.  In this context successful entrepreneurs require a mix of leadership skills, and no small measure of determination and self-confidence.  The module will help raise awareness amongst participants of ways in which they can develop their own abilities in relation to leadership skills. 

The course is designed to help participants: analyse their own abilities, develop self-confidence and effective communication, analyse behaviour by understanding self-interest, understand better the perspectives of others; all these attributes contribute towards success. 

On completion of this module, students will be able to:

  • Review their business plans in relation to evaluation criteria of different types of investors 
  • Develop & implement plans to cope with running a start-up without external investment 
  • Understand a framework for analysing and improving their own leadership skills 
  • Pursue further reading and self-development in relation to specific areas of leadership 

Package 4: Social Business, Innovations and Sustainable Entrepreneurship

Package 4: June 21 - July 2 .

Level:  Advanced Bachelor & Master 

10 ECTS, 60 hours 

Course 1: Social Business, Territories & Innovations

Course Format: 6 hours over 1-week, from June 21 to June 25, 2021.

3 hrs live sessions per day and asynchronous work over 1-week. Live sessions will be delivered from 1 to 4pm CET and will include coaching from professors, group work and Q&A sessions. Asynchronous work correspond to 12 hours of class, with material available to be studied prior to the class.

This course is structured around 3 interrelated groups of skills: social entrepreneurship, territorial innovations and sustainable development. Through a collaborative and immersive pedagogy, this course responds to the specific needs of future socio-economic actors in innovative territories in terms of both technical and relational skills. 

If you are interested in an interdisciplinary training and a practical approach, then you will be in the ideal learning environment! You will develop skills in strategic project management, CSR, territorial marketing, participatory funding, social business model, eco-innovation and smart city, collective intelligence and many others! 

By the end of this course, students should be able:

  • To have a much better understanding about the rationales, current situation and needs of Social Business and Social Innovations in a given territory 
  • To know the principles of Social and Territorial Innovation 
  • To apply the learned concepts on practical and situational case 
  • To develop a sense for responsible project management
  • To critically reflect on the opportunities and challenges of Social and Territorial Innovations 
Course 2: Sustainable Entrepreneurship

Course Format: 6 hrs per day over 1 week; from June 28 to July 2

3 hrs live sessions per day and asynchronous work over 1-week. Live sessions will be delivered from 1 to 4pm CET and will include coaching from professors, group work and Q&A sessions. Asynchronous work correspond to 12 hours of class, with material available to be studied prior to the class.

Based on the Sustainable Development Goals (SDG), this course is based on an innovative pedagogical program that helps to discover how a company is created from a sustainable perspective. 

Students will receive cross-disciplinary training on the process of creation, consolidation of companies and sustainable business models. Sustainable entrepreneurs actively contribute to the elimination of poverty and fight against social inequalities and climate change, promoting popular education, gender equality, health for all and the development of smart cities and towns. 

By the end of this course, students should be able: 

  • To have a much better understanding about the rationales, current situation and needs of Social Entrepreneurship and Sustainable Development 
  • To know the principles of Social and Solidarity Economy and Corporate Social Responsibility
  • To apply the learned concepts on practical and situational case 
  • To develop a sense for responsible project management 
  • To critically reflect on the opportunities and challenges of Sustainable Entrepreneurship 

Package 5: Disruptive Technologies

Package 5:

Level of the course: Bachelor & Master

10 ECTS, 60 hours

Course 1: Business intelligence & analytics

Course Format: from July 12 - July 16, 2021.

3 hrs live sessions per day and asynchronous work over 1-week. Live sessions will be delivered from 1 to 4pm CET and will include coaching from professors, group work and Q&A sessions. Asynchronous work correspond to 12 hours of class, with material available to be studied prior to the class.

In the age of the ‘Digital Enterprise’, technology disruption has become omnipresent. It is helping organisations, in every industry, use information to make choices about what markets to pursue, create business advantages, gain competitive differentiation and manage costs.

The central ingredient: Data.

To take advantage of the intelligence enabled by the collection of Data, one must understand the methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information, so that it may be used to integrate more effective strategic, tactical, and operational insights in the decision-making process.

By the end of this course, students should be able:

  • To have a much better understanding of disruptive technologies, from the perspectives of technology, intelligence and business, including: Big Data, Cloud Computing, Data Analytics and Artificial Intelligence.
  • To understand the steps in the transformation of data collection to decision making.
  • To develop a roadmap to conduct transformation, delivering business-value through technology disruption.
Course 2: Creating value with disruptive technologies

Course Format: from July 19 - 23.

3 hrs live sessions per day and asynchronous work over 1-week. Live sessions will be delivered from 1 to 4pm CET and will include coaching from professors, group work and Q&A sessions. Asynchronous work correspond to 12 hours of class, with material available to be studied prior to the class.

This course addresses a recent and important strategic imperative in an integrative way: Using Big Data, Artificial Intelligence, and connected devices to serve customers. 

These ‘disruptive technologies’ are currently turning everything upside down, enabling a quick, individualized and resource-efficient form of customer management. The field of Marketing is especially well placed to profit from Big Data as it facilitates a shift from an isolated view of consumer behaviour to a holistic understanding of customer needs. 

By the end of this course, students should be able:

  • To understand how Big Data, Artificial Intelligence, and the Internet of Things impact marketing strategies
  • To apply the learned concepts on practical examples and real life cases
  • To develop strategies on how to create customer value with innovative technologies
  • To critically reflect on the opportunities and challenges of innovative technologies
Back to top