Growing international competition, the concentration of the market main actors, the emergence of highly competitive producing regions, changes in wine and spirits consumption, new methods of distribution, a wine industry still facing overproduction in the years to come, require increasingly high levels of professionalism from its leaders.
We aim at offering a programme in the front line of current issues in the global wine and spirits industry. Allying theory and practical cases, our ambition is to create adaptable managers and provide them with a clear vision of the international scope and specificities of the industry.
Designed by international experts both in management and in the knowledge of wine and spirits, the programme perfectly meets the current industry needs.
Why choose this programme?
LEARNING BY DOING
With the permanent link between students, lecturers and companies, students actively participate in their own training.
GETTING INVOLVED IN A WINE AND SPIRITS MANAGEMENT PROJECT
There are 2 ways of being in direct contact with professional projects in the global wine and spirits industry:
- The full time 6-month internship allows students to get involved in a long-term company project.
- A research project -the thesis- has to be conducted during the school year, dealing with a concrete business issue to be studied and solved.
STUDY TRIP IN THE VINEYARDS
You will attend a one-week study trip, in a European wine or spirits producing region.
AN INTERNATIONAL PROGRAMME
All our courses are taught in English. The materials used in class (business simulations, case studies) cover issues from various wine and spirits producing or consuming countries.
A PARTNERSHIP WITH RECOGNISED INSTITUTIONS
- Bordeaux Wine Campus, WSET® Approved Programme Provider in Bordeaux. The WSET (Wine and Spirit Education Trust) delivers high level Awards in the field of Wine and Spirits knowledge.
- The wine and spirits companies who welcome our interns all benefit from an international recognition.
GAIN MANAGERIAL, COMMERCIAL AND TECHNICAL COMPETENCIES IN THE WINE AND SPIRITS INDUSTRY:
All the management topics covered are applied to wine and spirits specificities: Strategic marketing, Main trends in WS marketing, Sales and Negotiation, Economics, Corporate Finance, Law, Entrepreneurship, Strategic management, Human resource management.
KNOWLEDGE OF WINE AND SPIRITS
GAIN A GENUINE KNOWLEDGE OF WINE AND SPIRITS: 60 hours of training to obtain the world famous WSET® Level 3 Award in Wines, with a specific path proposed by Bordeaux WINE CAMPUS, the “Beginner to expert programme”. An additional focus on spirits will be offered.
MEET EXPERTS: Visit wine and spirits producers and negociants, attend seminars, travel in the main European wine or spirits producing regions.