Strategy-Sustainability-Entrepreneurship Download CV

Dr Dirk C Moosmayer is Professor in the Strategy department of KEDGE Business School in Bordeaux. He earned his PhD at the University of Hannover. Prior to joining KEDGE, he worked eight years at the University of Nottingham Ningbo China and held visiting positions globally including Imperial College London teaching at its MSc Strategic Marketing. His research focusses on integrating firm, consumer, and civil society perspectives around responsible management and supply chain responsibility. Recent work focuses on understanding how Chinese consumers consider social and environmental concerns in their choices between domestic and foreign brands. He is further interested in Responsible Management Learning & Education. He serves as an associate editor to Business Ethics : A European Review and did so to the Academy of Management Learning & Education (2015-17). He further serves on the editorial boards of Journal of Business Ethics, Business & Society, and Journal of Management Inquiry.

    Recent publications
    Publication Year of publication Type of publication
    MOOSMAYER, D., C. GOHL, J. KEIR, "Are Hidden Champions Humanistic?—A Reflection on Humanistic Leadership in Germany" in Humanistic Leadership Practices - Exemplary Cases from Different Cultures., Pingping Fu Ed., Palgrave Macmillan Cham, pp. 127-151, 2024 2024 Book chapter
    LAASCH, O., D. MOOSMAYER, N. CLENNELL, R. CONAWAY, "Marketing management" in Principles of Business & Management : Practicing Ethics, Responsibility, Sustainability 3rd edition., Laasch, Oliver Eds, Sage Publications, 2024 2024 Book chapter
    ZHANG, C., D. MOOSMAYER, M. WANG, M. OHANA, "Managing Chinese suppliers' sustainability performance: The double-edged role of guanxi governance", Industrial Marketing Management, 2024, vol. 118, pp. 189-199 2024 Journal article
    BEY, C., D. MOOSMAYER, "Making a brand loved rather than sustainable? Cosmopolitanism and brand love as competing communication claims", Sustainability, 2023, vol. 15, no. 13, pp. 1-13 2023 Journal article
    LAASCH, O., D. MOOSMAYER, E. ANTONACOPOULOU, "The Interdisciplinary Responsible Management Competence Framework: An Integrative Review of Ethics, Responsibility, and Sustainability Competences", Journal of Business Ethics, 2023, vol. 187(4), pp. 733–757 2023 Journal article
    LYU, D., D. MOOSMAYER, H. DING, J. JIN, "Choice consistency and inconsistency between self- and gift-purchases: the role of attitude functions", European Journal of Marketing, 2022, vol. 56(12), pp. 3568-3591 2022 Journal article
    MOOSMAYER, D., C. PARKES, O. LAASCH, K. G. BROWN, "Introduction: Establishing and Questioning the Responsible Management Learning and Education Discipline" in The SAGE Handbook of Responsible Management Learning and Education., Dirk C. Moosmayer, Oliver Laasch, Carole Parkes & Kenneth G. Brown Eds, Sage, pp. xxiv-xli, 2020 2020 Book chapter
    CHEN, Y., D. MOOSMAYER, "When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context", Journal of Business Ethics, 2020, vol. 161, no. 3, pp. 551-572 2020 Journal article
    LAASCH, O., D. MOOSMAYER, E. ANTONACOPOULOU, S. SCHALTEGGER, "Constellations of Transdisciplinary Practices: A Map and Research Agenda for the Responsible Management Learning Field", Journal of Business Ethics, 2020, vol. 162, pp. 735–757 2020 Journal article
    MOOSMAYER, D., M. D. -A. ABDULRAHMAN, N. SUBRAMANIAN, L. BERGKVIST, "Strategic and operational remanufacturing mental models", International Journal of Operations and Production Management, 2020, vol. 40, no. 2, pp. 173-195 2020 Journal article
    LAASCH, O., D.MOOSMAYER, F.ARP, "Responsible Practices in the Wild: An Actor-Network Perspective on Mobile Apps in Learning as Translation(s)", Journal of Business Ethics, 2020, vol. 161, no. 2, pp. 253-277 2020 Journal article
    MOOSMAYER, D., Y.CHEN, S. M.DAVIS, "Deeds Not Words: A Cosmopolitan Perspective on the Influences of Corporate Sustainability and NGO Engagement on the Adoption of Sustainable Products in China", Journal of Business Ethics, 2019, vol. 158, no. 1, pp. 135-154 2019 Journal article
    MOOSMAYER, D., S.WADDOCK, L.WANG, M. P.HÜHN, C.DIERKSMEIER, C.GOHL, "Leaving the Road to Abilene: A Pragmatic Approach to Addressing the Normative Paradox of Responsible Management Education", Journal of Business Ethics, 2019, vol. 157, no. 4, pp. 913-932 2019 Journal article
    Teaching domains


    • Sustainability


    • Management education


    • Sustainable Marketing
    Research domains

    Consumer Behavior

    Business Ethics

    Cross-Cultural Management




    Sustainable Development

    Kedge Insights
    Insights Others authors Category Expertise
    Sustainability – playing with the others None Publication highlight