Dirk MOOSMAYER

Dr Dirk C Moosmayer is Professor in the Strategy department of KEDGE Business School in Bordeaux. He earned his PhD at the University of Hannover. Prior to joining KEDGE, he worked eight years at the University of Nottingham Ningbo China and held visiting positions globally including Imperial College London teaching at its MSc Strategic Marketing. His research focusses on integrating firm, consumer, and civil society perspectives around responsible management and supply chain responsibility. Recent work focuses on understanding how Chinese consumers consider social and environmental concerns in their choices between domestic and foreign brands. He is further interested in Responsible Management Learning & Education. He serves as an associate editor to Business Ethics : A European Review and did so to the Academy of Management Learning & Education (2015-17). He further serves on the editorial boards of Journal of Business Ethics, Business & Society, and Journal of Management Inquiry.