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The KEDGE Research Centre in Marketing and New Consumption is opening a PhD position in Marketing for candidates interested in rigorous academic research and advanced methodological training. The role is part of the KEDGE PhD program, which provides strong research support, access to leading faculty, and a collaborative environment focused on high-impact publications.
Call for Ph.D. Proposals
Artificial intelligence is evolving from purely analytical systems toward more intuitive, adaptive, and human-centred forms. Advances in large language models increasingly enable AI to interact in ways that feel natural, personalized, and emotionally attuned to individual users. As AI becomes more socially and emotionally responsive, important questions emerge around consumers’ cognitive, emotional, and identity-related reactions, as well as potential risks when interacting with AI technologies. At the same time, AI design choices, such as communication strategies, interaction styles, or interface design, play a critical role in shaping these outcomes.
The selected research candidate will explore themes within this broad area. Possible directions include, but are not limited to:
- How AI design features (e.g., communicative tactics, interaction styles, interface design) shape users’ perceptions, behaviors, and wellbeing.
- How AI technologies influence consumers’ cognitive, emotional, or identity-related responses.
- Broader questions related to AI trust, user agency, wellbeing, ethical concerns, or human–AI relationship dynamics.
Questions can be addressed to professors Olivia Petit or Giulia Pavone.
Other domains of research are also welcome.
Applicants are expected to submit a research proposal outlining their more precise topic, research questions, theoretical positioning, and potential methodological approach.
The research Centre for Marketing & New Consumption consists of research professors in marketing from KEDGE Business school. The objective being to coordinate intellectual publishing and activities in order to organise projects around the four pillars: academic research, relations with businesses, education and the media. Consequently, the research Centre aims to organise seminars to share research results, structure answers for calls for projects, offer advise to businesses, develop programmes based on the professors research expertise and disseminate research results in the media.
The Research Centre for Marketing & New Consumption is organised into five areas of expertise.
Led by Isabelle Aimé, the Research Centre for Marketing & New Consumption consists of a team of 37 professors and 5 PhD students, as well as a part-time coordinator to provide administrative support.
Axes of research
The New consumption & Marketing Research Centre organises its researches into five groups, each delving into a specific area:
- Digital Marketing: digital marketing, social media marketing, influencer marketing, big data, IA, multi-channel distribution. This expertise is led by Kathleen Desveaud.
- Experiential & Sensory Marketing: neuromarketing, sensory marketing, experiential marketing, consumer perceptions and emotions. This expertise is led by Olivia Petit.
- Knowledge Communities & BtoB Marketing: industrial marketing, innovation marketing, communities of practice, project management, purchasing, business development. This expertise is led by Florence Crespin-Mazet and Karine Goglio.
- Brand and Fan Culture LAB: brand strategies, consumer culture, collective consumption, role of brands in society, sponsorship, sports and events marketing. This expertise is led by Gregorio Fuschillo.
- Markets & Society: cultural and social dimensions of markets and consumption, consumer behaviour, relational marketing, inter-cultural marketing, challenges of power, gender and social justice in marketing.This expertise is led by Simona D'Antone and Lisa Peñaloza.
AIME Isabelle
AMBAYE Michele
ATALLAH BIDART Sawsan
BARTIKOWSKI Boris
BILLON Dominique
BOESEN Sabine
BOMPAR Laurent
BRESSOLLES Grégory
BUTTAFOGHI Nicolas
CANNING Louise
CAPEAU Fanny
CHAMBOST-GUIGARD Laure
CHEDED Mohammed
COUSTON Alexandra
CRESPIN-MAZET Florence
DANGLADE Jean-Philippe
D'ANTONE Simona
DERBAIX Maud
DESVEAUD Kathleen
DUBREUIL Clément
FUSCHILLO Gregorio
GOERGEN Jonas
GOGLIO Karine
GROSS Jana
HASSEN Hela
HEINZE Aleksej
HOLMQVIST Jonas
HUAMAN RAMIREZ Richard
KORCHIA Michaël
LAHBIB Oxana
LEMAITRE Nathalie
LUBART Allan
LUNARDO Renaud
MAILLE Virginie
MALTESE Lionel
MAYEUR Didier
OURAHMOUNE Nacima
PAVONE Giulia
PETIT Olivia
PETZOLD-DUMEYNIEUX Stéphanie
PEYRE Stéphanie
PIKAL Konstantin
ROJAS GAVIRIA Pilar
SERVAJEAN-HILST Romaric
VOLPERT Johanna
PHD Students
ARCILA PERDOMO Maria Carolina
BARCO Chloe
CISZEK Marlena
LEE Jian
NGUYEN My Linh
PENG Chen
ROY Charlotte
SANYAL Jagannath
WINFREY Domenic
