Giulia PAVONE

Giulia Pavone is permanent professor and researcher at KEDGE Business School. She obtained her Ph.D. in Management Sciences at the University Toulouse 1 Capitole - Toulouse School of Management. Her thesis received several awards: the Best Thesis Award of the French Marketing Association (AFM) (2022), the Special Thesis Award of the Adetem Circle (2022), and the Sphinx Best Thesis Award (2022). Her research focuses on the interactions between consumers and emerging intelligent technologies, with particular attention to the factors influencing trust and the intention to adopt AI-based solutions, as well as the ethics of artificial intelligence (AI). She teaches AI applied to management and marketing, particularly within the Grande École (PGE) program, where she addresses both AI and its ethical implications. Her work has been published in international journals such as the Journal of Interactive Marketing, Technological Forecasting and Social Change, Journal of Consumer Marketing, Journal of Marketing Education, Recherche et Applications en Marketing, and Journal of Service Management Research.