Pedagogy: the Be-U scheme

Be-U is a personal and professional guidance scheme offered by KEDGE Business School for students in Higher Education. It was developed in 2004 and improvements have been enacted since then. It is a cross-functional scheme recognised as "best practice" by the EQUIS and AACSB accreditors.

It's good to be-U


The main aim of the Be-U scheme is to guide students in developing and enhancing their soft skills making them more employable. 

All along their scholarship, Be-U accompany them around 3 key points:

  • To be: Self awareness, building a tailor-made student journey.
  • To live: Putting skills into practice via workshops, coaching, in-company experiences.
  • To become: Building and launching their professional project. 


The Be-U educational scheme is centred around 3 main concepts:

  • The Career Centre
    • Designs and coordinates courses and workshops around self-knowledge, the student's professional goals, leadership skills and tools needed to be effective in the search for internships.
    • Offers individual coaching.
    • Participates in recruitment events  between businesses / recruiters and students: such as MyWay Days, forum entreprises and job dating.
  • The Learning By Doing Service
    • Coordinates the associative life of the school and supervises the Pro-Acts projects.
    • Allows students to practice their soft skills through real life, structured and ambitious projets (for a duration of 4 months minimum to the total duration of the scholarship).
    • students are supported by a team of academic coaches: from the project proposal, definition of objectives, follow-up to the final evaluation.
  • The Programmes
    • They develop a range of courses and personalised journeys.
    • They help students with the personnalisation of their learning journey via pedagogical meetings: specialised choices, double diplomas, etc...

Backbone of education, the Be-U scheme is a necessary prerequisite for obtaining a degree with the support of the Career Centre and the validation of a Pro-Act project.

The Be-U platform

To help our students develop their soft skills and enhance the value of their experience and commitments, KEDGE has developed a unique digital tool: the Be-U platform
The Be-U platform helps our students promote their personal and professional development by enabling them to:

  • Develop their soft skills,
  • Identify the skills mobilized and developed by carrying out their projects (Pro-Acts, internships, work placements, etc.), self-assess and be assessed on these skills,
  • Valuing their experiences and commitments on their Be-U profile, containing KEDGE certifications.

The Be-U Talent Directory

On the Be-U platform, KEDGE offers its corporate partners a new way to source their future employees by taking into account the level of mastery of soft skills.

The Be-U Talent Directory allows recruiters to refine their search thanks to advanced filters: availability status, training, majors, certificates, commitments, level of study, but also level of mastery by family of soft skills, and preferred professional fields in particular.