Digital Marketing & sales

A cutting edge digital programme connected to the market innovations and requirements

Marketing

Degree

Master of Science

Campus

Marseille

Language

English

Format

Full time

Entrance

September

Admission level

Degree

International Bachelor's degree - 4 years

Master of Science

Bac +3

Master of Science

Training Agile Digital Marketers

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies and users.  New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.
 
In a constantly shifting environment where skills develop rapidly and disciplines become increasingly specialised, companies need to be more agile than ever in order to address today's challenges.
This is why the MSc in Digital Marketing & Sales has been designed and put together in close collaboration with a major player in the digital ecosystem: our principal partner Oxatis, Europe's leading CMS (Content Management System) E-commerce player. This partnership guarantees that our future graduates will have the latest operational skills and expertise required to meet the sector's needs.

Our aim is to train up flexible, mutliskilled professionnals who will understand and master the skills required by the different parties involved.
 
Digital marketing entails going off the beaten path for each discipline and mastering all the cross-disciplinary skills inherent in these professions.

Key points

A cross-disciplinary, complementary overview ("helicopter view"): Strategy/Technique/Design/Digital Marketing

A link between Kedge's academic excellence (a Marketing centre of excellence) and the teaching provided, combined with a concrete, practical approach

Immersive learning oriented towards projects and the identification and development of emerging skills

An ecosystem of leading players: Oxatis, Accélérateur KedgeBS, Aix-Marseille French Tech (no. 2 in France), etc.

Training that operates so as to meet with recruiters' expectations: Adwords Certification, Analytics, Coding and Technique, etc.

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