Programme highlights
The first priority of our Master of Science (MSc) International Sport and Event Management programme is to promote the employability of our students. To do this effectively, we provide them with valuable academic insights that will stay with them throughout their careers, supported by real-life professional expertise.
Our Sport Event Management course is led by a team of teacher-researchers who are experts in the professional sports industry. These recognised industry professionals share their own first-hand experience with students to help them acquire the knowledge and skills they’ll need to differentiate themselves in the labour market.
The International Sport Management course includes lectures and workshops led by recognised professionals in the sports sector. This second approach to learning offers tangible added value to the training of our students, and involves stakeholders from companies including UEFA, Sportfive, AS Monaco, Olympique de Marseille, Oreca, Rugby Club Toulonnais, NBA, Uhlsport, PSG, MCES (E-Sport), Paris 2024 and many others. These knowledgeable and experienced sports professionals provide their support in the training of our Master of Science programme Sport students.
Professional sport is an environment in which relationships are important. It requires the support and guidance of industry experts. That's why all our students benefit from personalised coaching with the leaders of Sport Carrière, helping them to refine their professional project and build a personal network. This networking with recognised professionals in the field allows students to benefit from a solid network as soon as they graduate – significantly increasing their employment opportunities.
Our programme is constantly evolving to address the societal and environmental issues that most companies are grappling with. It covers marketing related to the cause, as well as relational and societal aspects. Therefore, students learn all about the importance of the company corporate social responsibility (CSR) strategy and its implications when organising responsible events. We also offer thematic trips during the Sport Event Management course to help students visualise and pinpoint the challenges of sports companies. Trips include a visit to the Allianz Riveria in Nice and first French ecostade, as well as many sports foundation workshops.
Our Master of Science (MSc) Sport has a network of 800 students around the world, all of whom hold key positions in sports event management. This network of experienced professionals provides real opportunities for all students. You will also join KEDGE 80000 Alumni community.
The Master of Science (MSc) Sport offered by Kedge Business School is truly international. As such, courses are taught in English from year one.
Additionally, students wishing to gain even more international experience can complete the mandatory six-month internship in a foreign country.
Skills & Knowledge
As sports managers, our graduate students can organise and coordinate a variety of sporting events, whatever their size. They have all the tools they need to make sure they’ve got the right people doing the right jobs to create successful events.
Trained in sports marketing, our Master of Science (MSc) International Sport & Event Management students can evolve in this field along B2B and B2C routes. Whether it's developing the marketing strategy of a product or a brand, or selling sports products direct to consumers, our students have all the required skills.
Master of Science (MSc) Sport graduates are fully qualified to develop events that respond to CSR strategies and environmental and societal concerns of companies in the sporting world. They can act on behalf of key stakeholders such as license owners, sponsors or institutions.
Organising sporting events requires many specific skills. During the Master of Science (MSc) Sport and Event Management, students get exposure to all the methods and tools they’ll need to meet the many challenges that sport can have.
