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The KEDGE Research Centre in Supply Chain-CESIT is opening a PhD position for candidates interested in rigorous academic research and advanced methodological training. The role is part of the KEDGE PhD program, which provides strong research support, access to leading faculty, and a collaborative environment focused on high-impact publications.
Contextual Optimization Models for Sales & Operations Execution in Global Supply Chains
PhD directors: Matthieu Lauras & Nafe Moradkhani
Location: Bordeaux
Topic description
Motivation: Sales & Operations Execution (S&OE) is a recent concept that governs short-term (from days to a few weeks) operational decisions, such as deployment, allocation, expediting, scheduling and mode switching, that must continuously align supply and demand in the presence of demand variability, supply hazards and operational frictions. These decisions have immediate implications on the supply chain's ability to maintain its customer commitments and margins despite uncertainties and disruptions.
However, dominant approaches in supply chain practices and research, including S&OE, still adopt a predict-then-optimize paradigm, where substantial effort is placed on improving forecast accuracy (e.g., demand, lead times, available capacities, etc.) with the expectation that better predictions yield better decisions. Recent works in predictive and prescriptive analytics such as (Sadana et al., 2024) or (Donti et al., 2021) have shown that this assumption is misleading and that the value of predictive models must be assessed through decision quality, not statistical accuracy. Improving prediction accuracy does not necessarily reduce decision regret, especially when operational costs are non-linear, constraints are binding, and uncertainties interact with decisions in complex ways (Bertsimas & Kallus, 2020; Elmachtoub & Grigas, 2022). This issue is particularly acute in S&OE whose purpose is precisely to continuously adjust the operational plan according to deviations from reality (delays, breakdowns, contingencies, urgent requests, etc.).
In this context, alternative approaches must be considered. Recent advances in Contextual Optimization (CO) (Sadana et al., 2024) and Decision-Focused Learning (DFL) (Donti et al., 2021) offer a promising foundation for developing innovative models that could significantly enhance the effectiveness of S&OE processes. By integrating contextual information (e.g., current inventory levels, transportation constraints, production disruptions) into the optimization process itself, CO enables the generation of decisions that are robustly tailored to the operational context rather than to an abstract statistical forecast. Similarly, DFL couples Machine Learning (ML) and optimization in an end-to-end differentiable pipeline, ensuring that the predictive component learns representations that are explicitly optimized for downstream decision quality. In the volatile and constraint-rich environment of S&OE, where decisions must be revised continuously under uncertainty, these approaches remain under-explored while they could thus transform reactive execution into proactive, learning-driven adaptation, improving responsiveness, resilience, and economic performance across the short-term planning horizon.
While the contributions of these methods to the problem posed by S&OE are obvious, there remain numerous scientific obstacles, since S&OE decisions are inherently multi-stage, context-dependent, and time-sensitive, requiring sequential re-optimization as new information unfolds. However, to date, known studies on CO or DFL remain limited to simplified or single-period problems (e.g., contextual newsvendor, portfolio allocation). As a result, the potential of contextual, ML-integrated optimization to enhance short-term execution performance in global multi-echelon supply chains has not yet been rigorously established.
This research addresses this gap by developing CO and DFL models specifically tailored to S&OE, integrating ML and optimization in a unified framework. The objective is to shift S&OE from a forecast-centric approach toward a decision-centric, context-aware prescriptive paradigm that explicitly minimizes execution cost and regret under uncertainty, while ensuring service continuity and operational feasibility.
Research Questions: This work will address the following research questions:
- How can contextual information be formally modeled and integrated into S&OE decision-making framework to capture its influence on uncertainty, feasibility conditions, and costs in supply chains?
- In a context of uncertainty management in S&OE, what modeling strategies can effectively integrate ML and optimization to achieve high-quality continuous adaptive execution decisions?
- Under which structural and environmental conditions do context-aware, S&OE ML-integrated optimization models outperform forecast-driven and non-contextual prescriptive approaches in terms of regret and service–cost performance?
Methodology, Contributions and Dissemination:
In relation to the three research questions, the proposed methodology will follow three stages combining conceptual modelling, methodological development, theoretical analysis, and empirical validation.
Formalizing Context for Execution Decisions. This stage will establish a structured representation of context for S&OE, identifying the internal and external factors that materially influence execution outcomes and clarifying how they modify uncertainty, feasibility, and cost structures.
Contribution #1: A context-driven S&OE decision-making framework.
To be promoted through a scientific paper to be published in JOM, IJOPM, IJPDLM, DSS or equivalent.
Developing Contextual Optimization Models. Models integrating ML and optimization will be designed for rolling execution decisions using two complementary paradigms:
- Sequential Learning and Optimization (SLO): learning produces context-conditioned inputs (e.g., predictive demand or lead-time distributions) that feed stochastic or robust execution models. This reflects current industrial integration practices and provides a benchmark for contextual prescriptive modelling.
- Integrated Learning and Optimization (ILO): predictive models are trained with decision-focused objectives so that learning directly improves execution outcomes rather than statistical accuracy. This enables decision-optimal learning in multi-stage, capacity-constrained execution settings.
Both approaches will be formulated for rolling, multi-stage execution, reflecting the continuous re-optimization inherent to S&OE. SLO enables context-aware integration within existing planning architectures by improving the quality of decision inputs, whereas ILO directly targets execution performance by minimizing regret rather than prediction error. This comparison will show when improving predictions is sufficient and when learning must be optimized for the decision itself. The models will be assessed for decision quality, regret, robustness to context shifts, and sensitivity to misspecification. Controlled computational experiments will benchmark contextual approaches against forecast-driven and non-contextual prescriptive baselines, yielding conditions under which SLO or ILO is preferable for execution decisions.
Contribution #2: A S&OE contextual optimization model based on SLO.
To be promoted through a scientific paper to be published in MSOM, EJOR, IJPE, IJPR or equivalent.
Contribution #3: A S&OE contextual optimization model based on ILO.
To be promoted through a scientific paper to be published in MSOM, EJOR, IJPE, IJPR or equivalent.
Empirical Validation and External Generalizability. The models will be tested on real datasets and case studies. Evaluation will focus on service performance, cost-to-serve, and robustness. This will establish the external validity and practical relevance of contextual optimization for S&OE. This part of the research will be carried out with the support of one or more industrial partners to contribute by providing us with access to one or more testing grounds. Several potential partnerships are already being explored with companies known to the doctoral thesis project leaders.
Contribution #4: An Empirical Study based on previous models and concepts.
To be promoted through a scientific paper to be published in POM, OMEGA, PPC, C&IE or equivalent.
References
- Ban, G. & Rudin, C. (2019). The Big Data Newsvendor: Practical Insights from Machine Learning. Operations Research.
- Bertsimas, D. & Kallus, N. (2020). From Predictive to Prescriptive Analytics. Management Science.
- Elmachtoub, A. N. & Grigas, P. (2022). Smart Predict-then-Optimize. Management Science.
- Donti, P., Amos, B. & Kolter, Z. (2021). Task-based Learning for Stochastic Optimization.
- Mišić, V. & Perakis, G. (2020). Data Analytics in Operations Management.
- Sadana, U., Chenreddy, A., Delage, E., Forel, A., Frejinger, E. & Vidal, T. (2024). A Survey of Contextual Optimization.
Profile of the desired PhD student
The candidate will hold a Master’s degree (or equivalent) in Industrial Engineering, Computer Science, or Artificial Intelligence. A strong foundation in Operations Research, Optimization, and/or Data Science is essential.
The candidate should demonstrate both theoretical understanding and practical experience in one or more of the following areas:
- mathematical modeling and optimization under uncertainty,
- machine learning or decision-focused learning,
- data-driven decision support systems.
Knowledge of Supply Chain Management and/or Engineering will be highly valued, particularly regarding planning, scheduling, and execution processes in uncertain or dynamic environments. The successful candidate is expected to possess strong analytical and critical thinking skills, a demonstrated ability to work independently and collaboratively, and an interest in developing interdisciplinary approaches combining machine learning and optimization for decision-making.
Experience with programming languages and tools (e.g., Python, Julia, MATLAB, Pyomo, Gurobi, TensorFlow, PyTorch, Scikit-learn) would be a strong asset.
Excellent written and oral communication skills in English are mandatory, as the research will be conducted in collaboration with international academic and industrial partners and aims for publication in top-tier journals. Knowledge of French is not required but would be an advantage for integration within the research team and for interactions with local collaborators and partners.
Directed by Professor Frédéric Babonneau, the research Centre in Supply Chain aims at meeting the economic, environmental and societal challenges raised in the Supply Chain by co-developing, with companies, communities, institutional and academic partners, the concepts, methods and innovative tools necessary for the organisation and transformation of the supply chain. Our actions impact academic research, the corporate world, society and education.
Research Axes
The centre's activities are focused around four ‘living labs’ that provide the framework for the 35 professors and twenty doctoral, post-doctoral researchers and research engineers connected to them around the following main research axes:
- Supply Chain Maritime / Maritime Supply Chain (Alexandre Lavissière)
- Supply Chain Durable / Sustainable Supply Chain (Joerg Hofstetter)
- Supply Chain 4.0 (Zied Babai)
- Logistique Urbaine / Urban Logistics (Olivier Labarthe)
- Supply Chain Analytics (Frédéric Babonneau)
We are developing fundamental and applied research directly connected to companies and their practices. Furthermore, the centre actively contributes to higher education and executive education development in these fields.
The Team
The team is made up of 35 permanent professors, around twenty doctoral and post-doctoral researchers (on average), as well as one Supply Chain project manager.
Permanent professors
- Mehdi Amiri-Aref
- Fatima-Ezzahra Achamrah
- Mohamed Zied Babai
- Frédéric Babonneau
- Olga Battaia
- Yann Bouchery
- Ikram Bououd
- Tatiana Bouzdine-Chameeva (centre FWH)
- Pierre Cariou
- Régis Chenavaz
- Olivier Dupouët
- Laurent Fedi
- Marie-Laure Furgala
- Seyyed-Ehsan Hashemi-Petroodi
- Joerg Hofstetter
- Li Jiayao
- Elisabeth Jouannaux
- He Junkai
- Nadine Kafa
- Walid Klibi
- Olivier Labarthe
- Gerald Lang
- Alexandre Lavissiere
- Justine Marty
- Lauras Matthieu
- Marwa Meddeb
- Jason Monios
- Amir Pirayesh
- Laingo Randrianarisoa
- Philippe Ruiz
- Saïd Sefiani
- Laëtitia Tosi
- Chi Zhang
- Tianyuan Zhang
- Jingen Zhou
Post-doctoral researcher:
- Fadoua Chakchouk
- Candice Destouet
- Luis Marques
- Yaxin Pang
Supply Chain project manager
- Larissa Petrikova-Belgouzia
Research Ingeneers
- Florian Bertrand
- Florian Lebeau
PhD Students
- Cécile Dupouy
- Sergei Gladyshev
- Ali Nazarinia
- Oussema Omri
- Alice Thebault
- Linda Ben Ismail
- Mobina Razmara