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Gerald LANG

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Dr. Gerald Lang is Professor at KEDGE Business School since 2008. Prior to this, he held various positions as Strategy and Development Director and Project Director within different international companies (Bertelsmann Group, Kering Group…) responsible for international operational improvement as well as strategic repositioning. He obtained his doctorate from Ecole polytechnique in Paris. His teaching and research interests are in Supply Chain Management, Strategic evolutions in the retail sector and Intercultural Management.

    Recent publications
    Publication Year of publication Type of publication
    PARIS, T., G.LANG, D.MASSÉ, "Polarized Worlds and Contextual Creativity in Creative Industries: The Case of Creation Processes in the Perfume Industry", Management International, 2019, vol. 24, no. 2, pp. 12-26 2019 Journal article
    PARIS, T., G.LANG, "Managing Collective Processes in the Creative Industries: Insights from Perfumery and Haute Cuisine", Global Business and Organizational Excellence, November 2015, vol. 35, no. 1, pp. 67-76 2015 Journal article

    Operations Management/Supply Chain


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