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Gerald LANG

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Dr. Gerald Lang is Professor at KEDGE Business School since 2008. Prior to this, he held various positions as Strategy and Development Director and Project Director within different international companies (Bertelsmann Group, Kering Group…) responsible for international operational improvement as well as strategic repositioning. He obtained his doctorate from Ecole polytechnique in Paris. His teaching and research interests are in Supply Chain Management, Strategic evolutions in the retail sector and Intercultural Management.

    Recent publications
    Publication Year of publication Type of publication
    PARIS, Thomas ; LANG, Gerald "Liberté pour les nez" / "Freedom for noses" - Strategy of challenging the rules of an Industry in order to foster creativity French Version: CCMP : HEC-S32U English Version: The Case Studye Center Registration: 1814-001-1 (Case Studye), 814-001-8 (teaching note) et F814-001-3 (Video DVD) 2014 Case Study
    LANG, Gerald ; BRESSOLLES, Grégory. “Economic Performance and Customer Expectation in e-Fulfillment Systems: A Multi-Channel Retailer Perspective », Supply Chain Forum: an International Journal, vol. 14, n°1, mars 2013 2013 Refereed Article
    Gerald LANG, Marc OHANA. “Are management fashions dangerous for organizations?”, International Journal of Business and Management, vol.7, n°20, 2012, pp. 81-89 2012 Refereed Article
    BRESSOLLES, Grégory ; DURRIEU, François ; LANG, Gerald. “Wine on the Web- Online-Weinhandel” in FLEUCHAUS, R; ARNOLD, A (Hrsg). Weinmarketing Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickel, Wiesbaden : édition Gabler, November 2010, pp. 319-336 2010 Chapter
    Kedge Insights
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    Créer un « Mittelstand » à la française ? L’impossible adaptation du modèle allemand None Published in The Conversation
    Innovation & Entrepreneurship
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