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Arts & Creative Industries management

A unique higher education programme dedicated to French Arts & Creative Industries Management

Conférence des Grandes Ecoles
Home pageProgrammesArts & Creative Industries ManagementOverview

Degree

MASTER OF SCIENCE

Campus

Paris

Language

English

Format

Full time

Intake

September

The cultural and creative sector includes a wide range of activities, characterised by specific strategic aspects and an increasingly strong hybridization. It is now flourishing and defining a new aesthetic, entrepreneurial and cosmopolitan capitalism.
Since 2004, thanks to the expertise of the Creative Industries & Culture Research Centre, KEDGE has enabled its students to specialise in management of the arts, culture and creative industries, first in a specialised course in the Grande École programme, and now in this
MSc. Managers, artists, entrepreneurs – you are all welcome! We are looking for cultivated, passionate, committed, entrepreneurial students who will lead the industry of tomorrow.

GET SKILLS IN ARTS & CREATIVE INDUSTRIES MANAGEMENT

MSc Arts & Creative Industries Management trains future managers in the following sectors:

- Visual arts & Heritage,
- Performing Arts (Theater, Dance, Opera,...)
- Cultural Industries (Cinema, Music, Publishing, Video Games, Media...)
- Creative Services (Architecture, Design, Communication, Digital...)
- Taste Industries (craft, fashion, gastronomy, wine & spirits, luxury...)
- Leisure and Entertainement Industries (Tourism, Game, Sport...)

WORD OF MANAGERS


“Heritage management requires a specific set of skills because of its symbolic value and the strong presence of public stakeholders… KEDGE Business School and its Creative Industries Research Centre have demonstrated their expertise in training students in the creative industries for several years.”
Manager at the Musée d’Orsay


“This programme seems to me to be a pragmatic and innovative response to the rapid transformation of the creative industries.”
Manager at Sony Music


“The core curriculum of this programme is perfectly in line with the LVMH Group’s vision for the creative and luxury industry – excellence and expertise, creativity and innovation, and lastly entrepreneurship.”
Manager at LVMH

Why choose this programme?

THE CREATIVE INDUSTRIES APPROACH

The Master's degree focuses on a broad creative industries curriculum so students can discover the diversity of the creative industries. This approach allows students to fully understand value creation in the creative industries, and thus have the opportunity to develop their careers from one sector to another.

STUDENT DIVERSITY AND CREATIVITY

Creativity is born of diversity. The MSc is made up of a group limited to a maximum of 30 students, both French and international (from Canada, China, India, Lebanon, etc.), with very
different profiles (both managerial and artistic or other).

FRENCH SPIRIT

Get the best out of our artistic, cultural and creative organisations management. France is unique in its wealth of cultural heritage and its lively creative sector.
This country famed for its “cultural exception” supports a wide diversity of productions, here culture is not seen as simply a commodity like any other.
France identifies a unique notion of artistic, cultural and creative goods which distinguishes them worldwide.

INTERNATIONAL SEMINAR

Over two weeks, international experts in Arts & Creative Industries Manage¬ment will come from all continents in Paris for a seminar in Comparative Management.

ACADEMIC AND PROFESSIONAL EXPERTISE

The program is managed by the Creative Industries & Culture Research Center. It produces and shares knowledge about the management of creative industries and culture. A team of 15 researchers are involved in the center, publishing about 30 articles in the field each year. From prestigious arts institutions to small dynamic creative firms, we have many partners in the arts, culture and creative industries providing up-to-date knowledge of current practices, debates and trends, through workshops, visits and study trips. These professionals guarantee a high quality of contextual learning and networking to access the market.

INNOVATIVE PEDAGOGY: ON-SITE COURSE AND STUDY TRIPS

Teaching is immersive, it draws on research expertise, but also has strong links with professionals, using methods such as on-site courses in arts, culture and creative organizations, practitioner
workshops with many brand names, study trips (Creative France and London) and projects for organizations in the creative field.

Skills developed

UNDERSTAND THE SPECIAL FEATURES OF ARTS, CULTURE & CREATIVE INDUSTRIES MANAGEMENT AND MARKETING IN FRANCE AND INTERNATIONALLY

BUILD AND LEAD CREATIVE AND INNOVATIVE STRATEGIES FOR THE FIELD

Develop creative, intrapreuneurial and entrepreuneurial competences

90%

of graduates find a job within 6 months after graduation

500

alumni

50

partners: cultural & creative organisation and businesses

1

One and Unique Research Center in Creative industries in France

Creative Industries - Alumni

Anne-Sophie Cinema – International Sales Manager – Asian Shadows (Beijing, China)

Anne-Sophie has always gone all-out to achieve her ambitions and has successfully taken up international opportunities to reach the position she holds today. After an internship at a film library in Los Angeles, she became an audio-visual attaché at the Hong-Kong consulate. After falling in love with China, she chose to focus on this country and today works for a production company in Beijing. She sells Asian films (Korean, Indonesian, Iranian, etc.) internationally and also represents Uni France, selling French films in China. Her daily life is one of excitement, travel and culture.

Morys Fashion - Content Marketing - ZALANDO (Berlin)

“The PIC was a massive plus: (…) on a professional level, recruiters were impressed; I always made sure I showed it off.” He owes his career to his conscientious work ethic, coupled with his good looks. Far removed from both the typical model and the average business school student at the start of his career, Morys steered away from the beaten track to claim his own unique style. On a university exchange to Berlin in 2015, Morys drew inspiration from those he met and quickly built himself a network in the microcosm of fashion.

Eric Art - Entrepreneur/Photographer - LES INITIES (Paris)

Eric set up his business during the second part of his placement, in his own natural environment: urban culture. Les Initiés is a Paris-based creative agency specialising in producing photo and video content. He says he has the network to thank for getting him where he is today! His first clients were former classmates from the business school. In three years, Eric Meng has successfully grown his business and now works with famous groups such as Nike and Citadium.

Sébastien Video Games - EMEA Brand Manager - UBISOFT (Paris)

Although his first love was music, Sebastien used the links within the creative industries and a declining culture industry to move into the video games sector: the leading cultural product sold in France. He developed his marketing expertise in this environment with the Assassin's Creed brand, and now has the new challenge of managing the Just Dance brand within Ubisoft Europe.

Chloé Wine & Tourism – Entrepreneur – C&W Experience

Chloé has lived in Bordeaux for several years, where she has developed a personalised wine-tourism business for international visitors, in addition to working as a communication and branding consultant, specialising in this sector. Thanks to her constant willingness to learn and her boundless energy, she has made a name for herself and embraced numerous activities. As an example, she trained as a sake educator (the only woman in France to do so).

Cécile et Sofia Art and Fashion - Entrepreneurs- PANUMA (Paris-Casablanca-Dakar-Porto)

“Armed with these tools and with our respective passions, we threw ourselves into this adventure with huge enthusiasm, as we do with everything we undertake. The Panuma project perfectly reflects our own commitment on both an artistic and a human level. We have put our hearts and souls into it, together with our creativity and a pinch of madness.”

They decided to set up their own business, using artists from several countries to customise their bags. Although young, they show great promise.

Léo Culture & IT – Success Manager - Ulule

Léo joined the course to pursue his interest in cultures of all kinds and the manner in which these complement each other. He loves different places and multidisciplinary events, with the theme of his dissertation being music festivals in Vietnam. It was therefore quite natural that he should join Ulule to help make musical projects a reality, including providing support for artists and organising crowd funding strategies, etc. The skills required include open-mindedness, natural curiosity, a sense of initiative and perseverance. 

Maeva Live Entertainment - General Secretary - BOB EL WEB ( Bordeaux )

Maeva initially trained in finance, so the world of culture was not an obvious career path. But that wasn't going to stop her! Her passion for music drove her to persevere, and as soon as she joined the PIC, she wanted to find a music label. Sociable and ambitious by nature, she soon met many people working in arts and culture in Bordeaux, and it was this network that helped her to land a permanent contract in the sector.