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Arts & Creative Industries management

The French Touch at your fingertips

Campus

Paris

Degree

MASTER OF SCIENCE

Format

Full time

Intake

October

Language

English

This Master of Science programme, which focuses on Arts & Creative Industries Management, is managed by the Creative Industries & Culture Research Center. The center aims at producing and sharing knowledge on the effective management of creative industries and culture, and provides a bank of knowledge for students to tap into to enhance their studies.

Anne GOMBAULT

Head of MSc in Arts & Creative Industries Management

GET SKILLS IN ARTS & CREATIVE INDUSTRIES MANAGEMENT

The cultural and creative sector includes a wide range of activities, characterised by specific strategic aspects and an increasingly common hybridisation. The latter flourishes and today defines a new concept of entrepreneurial and cosmopolitan capitalism. KEDGE enables students to specialise in the management of arts, culture and creative industries.

MSc Arts & Creative Industries Management trains future managers in the following sectors:

  • Visual arts & Heritage,
  • Performing Arts (Theater, Dance, Opera,...)
  • Cultural Industries (Cinema, Music, Publishing, Video Games, Media...)
  • Creative Services (Architecture, Design, Communication, Digital...)
  • Taste Industries (craft, fashion, gastronomy, wine & spirits, luxury...)
  • Leisure and Entertainement Industries (Tourism, Game, Sport...)

WORD OF MANAGERS

“Heritage management requires a specific set of skills because of its symbolic value and the strong presence of public stakeholders… KEDGE Business School and its Creative Industries Research Centre have demonstrated their expertise in training students in the creative industries for several years.”
Manager at the Musée d’Orsay

“This programme seems to me to be a pragmatic and innovative response to the rapid transformation of the creative industries.”
Manager at Sony Music

“The core curriculum of this programme is perfectly in line with the LVMH Group’s vision for the creative and luxury industry – excellence and expertise, creativity and innovation, and lastly entrepreneurship.”
Manager at LVMH

Programme highlights

THE CREATIVE INDUSTRIES APPROACH

This Master’s degree focuses on a broad curriculum spanning multiple creative industries to help students discover the diversity of the creative sector. This approach lets students fully understand value creation in this area, and provides the opportunity to develop their career from one sector to another. This brings a real meaning and tangible value to their Master of Science.

Students word:

“You never know what another industry can bring you, they don’t work alone.”;
“You can take a knowledge not only from one sector, but you can use it to feed your imagination”;
“From Music to Fashion, I can see the link now. It is hard when you want to work in Creative Industries to focus on only one sector.”

FRENCH SPIRIT

The French strive to make the most of the management of our artistic, cultural and creative organizations. Indeed, France is unique in the richness of its cultural heritage and dynamic nature of its creative sector.

This country is famous for our "cultural exception" – supporting a wide range of productions. Culture is not considered a mere commodity; it is put on a pedestal. France has a truly unique notion of artistic, cultural and creative goods, and this is apparent to people all over the world. We integrate this French approach to the arts into the way we structure and teach our Arts and culture management course.

Student words :
« The main asset of this programme is that it is in the heart of Paris studying the French market from a creative and managerial perspective. »

STUDENT DIVERSITY AND CREATIVITY

Creativity is born of diversity. The MSc is made up of a group limited to a maximum of 35 students, both French and international (from Canada, China, India, Lebanon, etc.), with very different profiles (both managerial and artistic or other).

Students words : 
“Little class, from different field, culture and nationality. Interesting when we talk about our project. Small class, this is very rich.”, a good program to learn about “manage diversity”.

INTERNATIONAL SEMINAR WITH EXPERTS FROM ALL BACKGROUNDS

For one month, international experts in arts and creative industries management will come to Paris from all around the world for a seminar on comparative management.

ACADEMIC AND PROFESSIONAL EXPERTISE

The Creative Industries & Culture Research Center, which runs the MSc Arts and Creative Industries Management programme, is made up of a team of 15 researchers, all are very involved and proactive.

From prestigious arts institutions to small creative businesses, we have many partners in the arts, culture and creative industries. These partnerships help us keep abreast of current practices, hot topics and trends through a series of workshops, tours and study trips. It’s also through our relationships with these professionals that we can ensure a high quality of contextual learning and provide exposure to large professional networks in order to access business areas related to the MSc in Arts Management.

INNOVATIVE LEARNING THROUGH IMMERSION

The method of teaching employed throughout the MSc in Arts Management is an immersive one. Using the expertise of research, we combine this with strong industry connections to create learning experiences that include:

•    On-site courses in arts, culture and creative organisations
•    Workshops with different brands
•    Study trips (Creative France and London)
•    Projects for organizations in creative industries

SKILLS

Understand the special features of arts, culture & creative industries management and marketing in France and internationally

Build and lead creative and innovative strategies for the field

Develop creative, intrapreuneurial and entrepreuneurial competences

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