Highlights of the Marketing MSc
Three distinctive learning methods are used to provide a well-rounded and impactful educational experience:
- Engagement with top academic faculty: The distinguished faculty comprises members of the KEDGE BS "Marketing Centre of Research", among Europe's best-known. Their engagement contribute to advancing marketing knowledge and practices, involving students in cutting-edge research and empowering them to stay at the forefront of marketing innovation.
- Lectures by industry experts and professionals: Complementing academic insights, lectures are delivered by industry experts and seasoned professionals in each module. They share their wealth of expertise and real-world experiences directly with students, offering valuable perspectives that enrich the academic curriculum.
- Practical work experience for applied learning, prioritised to enable students to create, apply, and analyse marketing concepts in real-world scenarios: concrete case practices, business projects, company visits, FabLab sessions, etc... Immersing in practical applications, they gain valuable insights and skills that go beyond theoretical knowledge.
By combining these learning methods, the training not only provides a comprehensive education but also ensures that students are well-prepared for the practical challenges of the industry.
This MSc is strategically designed to equip students for 80% of all marketing professions. The high employability is attributed to the programme's innovative and flexible core with 3 distinct specialisations, taught in English, allowing students to tailor their educational journey based on individual preferences and aspirations:
- Brand & product management
- Digital marketing & sales
- International luxury marketing
Regardless of the track chosen, students receive targeted training, aligning their education with specific industry needs. English proficiency is considered a crucial requirement in marketing, and is an integral part of the curriculum.
The programme thrives on a network of companies, enriching practical knowledge and engaging students in real-world research. Partner companies, including renowned names like Danone, Cultura or Procter & Gamble, actively contribute to programme development, ensuring a comprehensive education aligned with industry practices. This collaboration enhances the overall learning experience, providing students with valuable insights and practical exposure in their chosen field.
Future KEDGE graduates gain access to resources including a dynamic network of 2800 marketing alumni. This serves as an incubator and accelerator, actively supporting entrepreneurial ventures and fostering global connections, and extending far beyond the academic realm, offering continuous support. Whether you're an undergraduate, a professional seeking a new entry point or research resources, the alumni enrich your journey and open doors to global opportunities.
Skills developed in the Marketing MSc
Adopting a proactive "time to market" mindset is vital in an industry characterised by rapid changes, demanding a proactive stance towards innovation and continuous improvement. Understanding that best practices can quickly become outdated, development cycles have shortened, focusing on iterative processes and highlighting the "test, learn, and amplify" approach. Throughout the postgraduate course, the adaptable mindset recognises the importance of agility, ongoing testing of strategies, learning from outcomes, and amplifying successful approaches.
In the digital field, mastering technical skills is essential. Students therefore have the opportunity to engage in a wide range of training courses and certifications, giving them practical insight into the mechanics of digital marketing and allowing them to acquire highly sought-after expertise. These include digital tools such as Google Ads, Retail Media and Amazon Marketplace; CMS and CRM management with HubSpot; e-commerce; as well as design and development skills through Photoshop, coding and hackathons. Together, these experiences strengthen both marketing expertise and digital capabilities.
In the era of big data, marketers must employ analytical skills honed through postgraduate study, such as the MSc Marketing at KEDGE. This prowess is gained through courses focusing on data analysis and language interpretation with an overarching goal: to consistently improve the customer experience and actively contribute to innovation efforts within the domain. All along the curriculum, participants work towards refining their analytical skills, ensuring they can navigate complex datasets, interpret diverse information, and make informed decisions that shape the future of marketing.
Prepare for the emerging marketing trends with KEDGE's Marketing MSc
KEDGE's Marketing MSc is designed to equip students for the latest industry trends and future challenges. Taught in English, the programme begins with adaptive learning; class requirements cover essential management aspects and focus on team dynamics, inclusivity, and ecological considerations. It then delves into marketing expertise through pre-specialisation courses, preparing students for real-world challenges. The curriculum seamlessly integrates English language proficiency as a crucial component, providing students with the necessary language skills for success in their course.
Emphasizing an integration of theory and practice, the programme facilitates an impactful transition through an impact project, a 6-month internship, and a final dissertation, showcasing students' marketing expertise. Real-world application is enriched through corporate projects, case studies, and a comprehensive skill set, including language proficiency, hard skills, and global exposure. Advanced content in key marketing competencies and digital skills certifications further enhance students' readiness for the diverse marketing landscape.
