Publications from the centre’s researchers cover diverse themes in marketing with a special focus on aspects of new forms and trends in consumption, consumer culture theory, brand management, and digital marketing. The publications also cover B2B marketing, marketing services, and athletics marketing.
BHATNAGAR KUSHAGRA, K., J. CAYLA, D. DION, G. FUSCHILLO, "Consumer Sovereignty and the Ethics of Recognition", Journal of Business Ethics, 2024, vol. 4, no. 192, pp. 1-19
PAUL, J., A. UENO, C. DENNIS, E. ALAMANOS, L. CURTIS, P. FOROUDI, A. KACPRZAK, W. K. KUNZ, J. LIU, R. MARVI, S. L. S. NAIR, O. OZDEMIR, E. PANTANO, T. PAPADOPOULOS, O. PETIT, S. TYAGI, J. WIRTZ, "Digital transformation: A multidisciplinary perspective and future research agenda", International Journal of Consumer Studies, 2024, vol. 48, no. 2, pp. e13015
PETIT, O., T. OTTERBRING, "The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging", Journal of Advertising Research, 2024, vol. 64, no. 1, pp. 4-17
VELASCO, C., J. VARGAS, O. PETIT, "Multisensory experiences and technology in the context of wine experiences", Journal of Wine Research, 2024, vol. 35, no. 2, pp. 85-100
D'ANTONE, S., S. SUSI GEIGER, G. FUSCHILLO, "Resonant organizing and thriving in the post-growth era: Diffractive entanglements in a case of social organizing", Organization Studies, 2024
KUTAULA, S., A. GILLANI, D. GREGORY-SMITH, B. BARTIKOWSKI, "Ethical Consumerism in Emerging Markets: Opportunities and Challenges", Journal of Business Ethics, 2024, vol. 191, pp. 651-673
COURBET, D., L. JACQUEMIER, S. HERCBERG, M. TOUVIER, B. SARDA, E. KESSE-GUYOT, P. GALAN, N. BUTTAFOGHI, C. JULIA, "A randomized controlled trial to test the effects of displaying the Nutri-Score in food advertising on consumer perceptions and intentions to purchase and consume", International Journal of Behavioral Nutrition and Physical Activity, 2024, vol. 21, no. 38
COVA, B., G. MONTEVERDE, A. RUNFOLA, "Activist entrepreneurship for a sustainable future: an integrative framework", Journal of Small Business and Entrepreneurship, 2024
COVA, B., F. BARES, "Extricating the concept of linking value from its tribal gangue", Marketing Theory, 2024
D'ANTONE, S., B. COVA, "Functional and Symbolic Learning in CoPs: Impact on Community Dynamics", Management International, 2024
FUSCHILLO, G., J. CAYLA, B. COVA, "Saved by a brand: an odyssey of personal deliverance", Marketing Theory, 2024
DESSART, L., B. COVA, N. DAVIGNON, "How violence among consumers alters the expected benefits of participation in a consumer collective", Journal of Consumer Affairs, 2024, vol. 58, no. 3, pp. 840-865
COVA, B., S. GUERCINI, "Tribal entrepreneurs: Caught in the crossfire of the tribal and market logics?", Consumption Markets & Culture, 2024, vol. 27, no. 1, pp. 1-16
GAZTELUMENDI, A., R. HUAMAN RAMIREZ, "Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measurement, and Consequences", Voluntas: International Journal of Voluntary and Non-Profit Organization, 2024, vol. 35, no. 4, pp. 736-757
CHAILAN, C., D. MAZÉ, R. HUAMAN RAMIREZ, "The role of Chinese state-owned enterprises in Belt and Road Initiative-related projects: three cases from Africa", International Journal of Business and Emerging Markets, 2024
BORRAZ, S., C. DUBREUIL, "I Don’t Feel Any Guilt: How Consumers Justify The Boundaries Of Their Ethical Green Consumption Practices", Advances in Consumer Research, 2024, vol. 51, pp. 548
MCGRATH, H., T. O'TOOLE, L. CANNING, "Strategizing in networks: the ambivalent entrepreneur", Industrial Marketing Management, 2024, vol. 123, pp. 76-87
D'ANTONE, S., F. CRESPIN MAZET, K. GOGLIO, G. FUSCHILLO, "Resilience capabilities of emerging social collectives: against persistent adversities to benefit their territories" Forthcoming Management Decision
GROSS, J., K. DESVEAUD, "Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research", Journal of Marketing Analytics, 2024
LUNARDO, R., J. GROSS, "How narcissism biases food healthiness perceptions and consumption", Psychology & Marketing, 2024, vol. 41, no. 2, pp. 276–291
PETIT, O., "Touched by your words: How touch-related vocabulary prompts charitable behavior by reducing the negative effect of disgust", Frontiers in Psychology, 2023, vol. 14, pp. 1104356
FUSCHILLO, G., S. D'ANTONE, "Consumption networks in times of social distancing: towards entrained solidarity", Marketing Theory, 2023, vol. 23, no. 2, pp. 343-364
KIM, J. M., J. LIU, K. PARK, "The dynamics in asymmetric effects of multi-attributes on customer satisfaction: evidence from COVID-19", International Journal of Contemporary Hospitality Management, 2023
CLEVELAND, M., B. BARTIKOWSKI, "Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad", Journal of Business Research, 2023, vol. 155, no. B, pp. 113405
PITARDI, V., B. BARTIKOWSKI, V.-S. OSBURG, V. YOGANATHAN, "Effects of Gender Congruity in Human-Robot Service Interactions: The Moderating Role of Masculinity.", International Journal of Information Management, 2023, vol. 70, pp. 102489
BARTIKOWSKI, B., M.-O. RICHARD, H. GIERL, "Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index", Journal of Business Research, 2023, vol. 167, pp. 114191
ISHAQ, M. I., A. RAZA, B. BARTIKOWSKI, H. SARWAR, Z. REHMAN, "Masstige marketing: A scale development and validity study", Journal of Business Research, 2023, vol. 166, pp. 114112
KIM, J. M., K. PARK, M. MARIANI, "Do online review readers react differently when exposed to credible versus fake online reviews?", Journal of Business Research, 2023, vol. 154, pp. 113377
BARES, F., B. COVA, "Mouvements de consommateurs activistes : Entre cadrage des fondateurs et auto-organisation des membres", Recherche et Applications en Marketing, 2023, vol. 38, no. 1, pp. 14– 39
BARES, F., B. COVA, "Plaidoyer pour une prise en compte de la proposition de valeur de liaison entre consommateurs dans le champ de l’entrepreneuriat", Revue Internationale PME, 2023, vol. 36, no. 3-4, pp. 167-177
CARU, A., B. COVA, Z. VOSS, "Disruptive Audience Performance: The Extremes of the Duet Applauses/Boos", International Journal of Arts Management, 2023, vol. 26, no. 1, pp. 72-81
SKÅLÉN, P., B. COVA, J. GUMMERUS J, A. SIHVONEN, "Marketing-as-practice: A framework and research agenda for value-creating marketing activity", Marketing Theory, 2023, vol. 23, no. 2, pp. 185-206
GROSS, J., Z. CUI, F. VON WANGENHEIM, "How to make influencer advertising engaging on Instagram: Emotional storytelling in sponsored posts", Journal of Interactive Advertising, 2023, vol. 23, no. 4, pp. 388-408
HUAMAN RAMIREZ, R., J.-F. TOTI, "How are e-retailer brands related to the manufacturer brands they offer?", International Journal of Market Research, 2023, vol. 65, no. 1, pp. 100-125
HUAMAN RAMIREZ, R., D. MERUNKA, N. MAANINOU, "Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance", Journal of Strategic Marketing, 2023, vol. 31, no. 1, pp. 74-98
LAHLOUH, K., A. OUMESSAOUD, R. HUAMAN RAMIREZ, H. OUHANNOUR, "COVID-19 safety leadership, perceived severity, and emotional exhaustion: Does safety culture matter?", Journal of Safety Research, 2023, vol. 87, pp. 496-507
HUAMAN RAMIREZ, R., K. LAHLOUH, "Understanding Career Plateaus and Their Relationship with Coworker Social Support and Organizational Commitment", Public Organization Review, 2023, vol. 23, no. 3, pp. 1083-1104
SOUCHET, L., D. MAYEUR, D. COURBET, S. HALIMI-FALKOWICZ, "L’acquiescement répété appliqué à la communication numérique" Forthcoming Revue des Interactions Humaines Médiatisées
DUBREUIL, C., D. DION, S. BORRAZ, "For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence", Journal of Business Ethics, 2023, vol. 186, pp. 675-694
GENTINA, E., V. MAILLE, Z. LI, "A cross-national study of nomophobia among Brazilian, Chinese, French, and U.S. young people: The role of materialism", Journal of Cross-Cultural Psychology, 2023, vol. 54, no. 5, pp. 545-573
LI, Z., E. GENTINA, V. MAILLE, "The Complex Relationship Between Creativity and Consumer Ethics Depending on Endemic Corruption in Emerging and Developed Countries", Journal of Consumer Behaviour, 2023, vol. 22, no. 6, pp. 1525-1542
GOGLIO, K., P. COHENDET, F. CRESPIN MAZET, L. SIMON, "Managing with communities for innovation, agility, and resilience", European Management Journal, 2023, vol. 27, pp. 534-539
PAVONE, G., L. MEYER-WAARDEN, A. MUNZEL, "Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures", Journal of Interactive Marketing, 2023, vol. 58, no. 1, pp. 52-71.
LANGLOIS, J., S. BEN MAHMOUD-JOUINI, R. SERVAJEAN-HILST, "Practicing secrecy in open innovation – The case of a military firm", Research Policy, 2023, vol. 52, no. 1, pp. 104626
SERVAJEAN-HILST, R., R. SUURMOND, "Purchasing team innovation climates as antecedents of purchasing involvement in open innovation", International Journal of Innovation Management, 2023, vol. 27, pp. 2350048
DERBAIX, M., M. KORCHIA, M. PADIOU, "Fans as Prosumers : Labour of Love", International Journal of Arts Management, 2023, vol. 25, no. 2, pp. 4-15
PETIT, O., T. LOREY, F. DOSQUET, "Digital touch in sponsorship: Getting closer to the brand through virtual reality", International Journal of Consumer Studies, 2023, vol. 47, no. 5, pp. 1758-1771
CRESPIN MAZET, F., O. DUPOUËT, K. GOGLIO, M. NEUKAM , "Harnessing Internal Communities: the role of intermediary structures", Management International, 2023, vol. 27, no. 4, pp. 65-76
GROSS, J., R. LUNARDO, "Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram", Marketing Letters, 2023, vol. 35, no. 4, pp. 547-560
PETIT, O., A. JAVORNIK, C. VELASCO, "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation ofEating Experiences via Visual-Enabling Technologies", Journal of Retailing, 2022, vol. 98, no. 2, pp. 277-293
DOUCÉ, L., C. ADAMS, O. PETIT, A. NIJHOLT, "Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals", Frontiers in Psychology, 2022
VELASCO, C., F. J. BARBOSA ESCOBAR, O. PETIT, "Ethics of experience design and management in the context of digital transformations", Morals & Machines, 2022, vol. 2, pp. 8-21
PETIT, O., C. VELASCO, Q. J. WANG, C. SPENCE, "Consumer Consciousness in Multisensory Extended Reality", Frontiers in Psychology, 2022, vol. 13, pp. 851753
SPENCE, C., K. MOTOKI, O. PETIT, "Factors influencing the visual deliciousness / eye-appeal of food", Food Quality and Preference, 2022, vol. 102, pp. 104672
PETIT, O., Q. J. WANG, C. SPENCE, "Does pleasure facilitate healthy drinking? The role of epicurean pleasure in the regulation of wine consumption", Journal of Consumer Behaviour, 2022, vol. 21, no. 6, pp. 1390-1404
GIERL, H., B. BARTIKOWSKI, F. FASTOSO, "Financial Risk Proneness Explains the "Sex Sells” Hypothesis in Relation to Luxury Brands", Marketing ZFP, 2022, vol. 44, no. 3, pp. 60-78
BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, F. FASTOSO, "Multiple mental categorizations of culture-laden website design", Journal of Business Research, 2022, vol. 141, pp. 40-49
COVA, B., "Ventolin: A market icon", Consumption Markets & Culture, Spring 2022, vol. 25, no. 2, pp. 195-205
COVA, B., "How the ‘invisible diaspora hand’ moves brands and places", Qualitative Market Research: An International Journal, 2022, vol. 25, no. 5, pp. 585-595
COVA, B., L. CANTONE, P. P. TESTA, "Giving form to future branding realities.", Journal of Service Management, 2022, vol. 33, no. 3, pp. 417-427
BARES, F., B. COVA, "Co-creating Brand Value with Diaspora Volunteers", Management International, 2022, vol. 26, no. 6, pp. 253-270
FUSCHILLO, G., J. CAYLA, B. COVA, "Brand magification: when brands help people reconstruct their life", European Journal of Marketing, 2022, vol. 56, no. 3, pp. 768-789
WELTÉ, J. B., J. CAYLA, B. COVA, "The intimacy trap: Navigating the commercial friendships of luxury", Journal of Business Research, 2022, vol. 145, pp. 649-659
GUERCINI, S., B. COVA, "How innovation nurtures well-being in enthusiast communities", Innovation: Organization & Management , 2022, vol. 24, no. 4, pp. 522-551
GROSS, J., F. VON WANGENHEIM, "Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts", Journal of Interactive Advertising, 2022, vol. 22, no. 3, pp. 289-310
HERHAUSEN, D., B. IVENS, R. SPENCER, M. WEIBEL, "Key account management configurations and their effectiveness: A quasi-replication and extension", Industrial Marketing Management, 2022, vol. 101, pp. 98-112
HILL, T., R. CANNIFORD, G. ECKHARDT, "The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres", Journal of Marketing, 2022, vol. 86, no. 3, pp. 121–139
ROJAS-GAVIRIA, P., R. CANNIFORD, "Poetic meditation: (re)presenting the mystery of the field", Journal of Marketing Management, 2022, vol. 38, no. 15-16, pp. 1821-1831
FRANCO, P., R. CANNIFORD, M. PHIPPS, "Object-oriented marketing theory", Marketing Theory, 2022, vol. 22, no. 3, pp. 401-420
NASSAR, M., A. HEINZE, S. JASIMUDDIN, C. PROCTER, "Does students’ satisfaction matter to faculty job satisfaction in higher education?", Journal of Marketing for Higher Education, 2022
HUAMAN RAMIREZ, R., R. LUNARDO, A. VASQUEZ PARRAGA, "How brand self-disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism", Psychology & Marketing, 2022, vol. 39, no. 2, pp. 460-477
LUCARELLI, A., G. FUSCHILLO, Z. ZUZANA CHYTKOVA, "How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1130-1154
BARBOSA ESCOBAR, F. J., O. PETIT, C. VELASCO, "Virtual terroir and the premium coffee experience", Frontiers in Psychology, 2021, vol. 12, pp. 586983
PETIT, O., C. VELASCO, F. J. BARBOSA ESCOBAR, Q. J. WANG, "Impossible (Food) Experiences in Extended Reality", Frontiers in Computer Science, 2021, vol. 3, pp. 716846
CRESPIN MAZET, F., M. HAVENVID, "Rethinking the theory-practice divide: how academia-industry collaboration contributes to theorising", Industrial Marketing Management, 2021, vol. 92, pp. 277-288
YOGANATHAN, V., V.-S. OSBURG, B. BARTIKOWSKI, "Building better employer brands through employee social media competence and online social capital", Psychology & Marketing, 2021, vol. 38, no. 3, pp. 524-536
BARTIKOWSKI, B., F. FASTOSO, H. GIERL, "How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects", Journal of Business Ethics, 2021, vol. 169, pp. 261-277
BARTIKOWSKI, B., G. BERENS, "Attribute framing in CSR communication: Doing good and spreading the word – But how?", Journal of Business Research, 2021, vol. 131, pp. 700-708
COVA, B., F. BARES, A. NEMANI, "Creating a Brand Community at the Bottom of the Pyramid: The Case of a Cameroonian Music Platform", Journal of Marketing Management, 2021, vol. 37, no. 9-10, pp. 887-913
COVA, B., "The New Frontier of Consumer Experiences: Escape through Pain", Academy of Marketing Science Review (AMS Review), 2021, vol. 11, pp. 60-69
DESSART, L., B. COVA, "Brand repulsion: consumers’ boundary work with rejected brands", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1285-1311
TOTI, J.-F., M. DIALLO, R. HUAMAN RAMIREZ, "Ethical sensitivity in consumers’ decision-making: The mediating and moderating role of internal locus of control", Journal of Business Research, 2021, vol. 131, pp. 168-182
HUAMAN RAMIREZ, R., N. MAANINOU, D. MERUNKA, V. COVA, "How do consumers perceive old brands? Measurement and consequences of brand oldness associations", European Business Review, 2021, vol. 33, no. 4, pp. 566-596
HUAMAN RAMIREZ, R., D. MERUNKA, "Celebrity CEOs’ credibility, image of their brands, and consumer materialism", Journal of Consumer Marketing, 2021, vol. 38, no. 6, pp. 638-651
MAILLE, V., E. GENTINA, Z. LI, "The Influence of Social belonging and Creativity on the Immoral Consumption Behaviors of New Adolescents: A Cross-Cultural Study of 16–24 Year Olds", Recherche et Applications en Marketing (English Edition), 2021, vol. 36, no. 3, pp. 70-99
CRESPIN MAZET, F., K. GOGLIO-PRIMARD, M. HAVENVID , Å. LINNÉ, "The diffusion of innovation in project-based firms – Linking the temporary and the permanent levels of organizations”?", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 9, pp. 1692-1705
COVA, B., R. SPENCER, F. N. H. FERREIRA, J. PROENÇA, "Understanding the morphing of focal nets in the solution business: a triad management perspective", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 12, pp. 2243-2256.
COVA, B., B. S. IVENS, R. SPENCER, "The ins and outs of market shaping: Exclusion as a darkside?", Journal of Business Research, 2021, vol. 124, pp. 483-493
SERVAJEAN-HILST, R., C. DONADA, S. BEN MAHMOUD-JOUINI, "Vertical innovation partnerships and relational performance: The mediating role of trust, interdependence, and familiarity", Industrial Marketing Management, 2021, vol. 97, pp. 84-96
DOLBEC, P.-Y., E. FISCHER, R. CANNIFORD, "Something old, something new: Enabled theory building in qualitative marketing research", Marketing Theory, 2021, vol. 21, no. 4, pp. 443-461
FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2020, vol. 20, no. 3, pp. 347-365
KIM, H.-J., K. PARK, "Understanding Brand Image from Consumer-generated Hashtags", Asia Marketing Journal, 2020, vol. 22, no. 3, pp. 71-85
BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites", Journal of Business Research, 2020, vol. 121, pp. 420-428
EVANSCHITZKY, H., B. BARTIKOWSKI, T. BAINES, M. BLUT, C. BROCK, K. KLEINLERCHER, P. NAIK, O. PETIT, T. RUDOLPH, C. SPENCE, C. VELASCO, N. V. WÜNDERLICH, "Digital Disruption in Retailing and Beyond", Journal of Service Management Research, 2020, vol. 4, no. 4, pp. 187-204
OSBURG, V.-S., V. YOGANATHAN, B. BARTIKOWSKI, H. LIU, M. STRACK, "Effects of Ethical Certification and Ethical eWoM on Talent Attraction", Journal of Business Ethics, 2020, vol. 164, pp. 535-548
BARES, F., B. COVA, G. FARDE, R. SALLE, "Caught in the crossfire of orders of worth: A failed attempt by a small business to reconfigure a French public sector", Journal of Small Business and Entrepreneurship, 2020, vol. 32, no. 2, pp. 203-222
CANTONE, L., B. COVA, P. P. TESTA, "Nostalgia and Pastiche in the Post-postmodern Zeitgeist: The ‘Postcard’ from Italy", Marketing Theory, 2020, vol. 20, no. 4, pp. 481-500
COVA, B., "To Change the Law, Defy the Law: Hijacking the Cause and Co-opting Its Advocate", Journal of Public Policy & Marketing, 2020, vol. 39, no. 4, pp. 430-443
QUÉVAT, A., A. HEINZE, "The digital transformation of preventive telemedicine in France based on the use of connected wearable devices", Global Business and Organizational Excellence, 2020, vol. 39, no. 6, pp. 17-27
VAUDOUR, F., A. HEINZE, "Software as a service: Lessons from the video game industry", Global Business and Organizational Excellence, 2020, vol. 39, no. 2, pp. 31–40
MAILLE, V., M. MORRIN, R. REYNOLDS-MCILNAY, "On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues", Journal of Marketing Research, 2020, vol. 57, no. 1, pp. 100-117
COVA, B., P. COHENDET, L. SIMON, K. GOGLIO-PRIMARD, ""Innover avec et par les communautés: Un nouveau défi pour les entreprises !" Intro", Revue Française de Gestion, 2020, vol. 287, no. 2, pp. 69-79
MEYER-WAARDEN, L., G. PAVONE, T. POOCHAROENTOU, P. PRAYATSUP, M. RATINAUD, A. TISON, S. TORNÉ, "How Service Quality Influences Customer Acceptance and Usage of Chatbots?", Journal of Service Management Research, 2020, vol. 4, no. 1, pp. 35-51
BEN MAHMOUD-JOUINI, S., A. HAAS, B. LEHIANY, R. SERVAJEAN-HILST, "Communautés, paysages de pratique et identité professionnelle des managers hybrides Le cas de l’acheteur-innovation", Revue Française de Gestion, 2020, vol. 2, no. 287, pp. 121-143
DEHLING, A., E. VERNETTE, "Appropriability: Theorisation Essay on the Role of Appropriation in the Second-Hand Item Purchase Process", Recherche et Applications en Marketing (English Edition), 2020, vol. 35, no. 1, pp. 6-27
PETIT, O., R. LUNARDO, B. RICKARD, "Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages", Journal of Business Research, 2020, vol. 113, pp. 326-336
PETIT, O., C.VELASCO, C.SPENCE, "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience", Journal of Interactive Marketing, 2019, vol. 45, pp. 42-61
PATHAK, A., C. VELASCO, O. PETIT, G. A. CALVERT, "Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand", Psychology and Marketing, 2019, vol. 36, no. 10, pp. 951-963
VELASCO, C., C.ADAMS, O.PETIT, C.SPENCE, "On the localization of tastes and tasty products in 2D space", Food Quality and Preference, 2019, vol. 71, pp. 438-446
FILIERI, R., Z.LIN, S.D'ANTONE, E.CHATZOPOULOU, "A cultural approach to brand equity: the role of brand mianzi and brand popularity in China", Journal of Brand Management, July 2019, vol. 26, no. 4, pp. 376-394
CRESPIN MAZET, F., F.ROMESTANT, R.SALLE, "The co-development of innovative projects in CoPS activities", Industrial Marketing Management, 2019, vol. 79, pp. 71-83
BARTIKOWSKI, B., M. LAROCHE, M.-O. RICHARD, "A content analysis of fear appeal advertising in Canada, China, and France", Journal of Business Research, 2019, vol. 103, no. October, pp. 232-239
JAMAL, A., A. YACCOB, B. BARTIKOWSKI, S. SLATER, "Motivations to donate: Exploring the role of religiousness in charitable donations", Journal of Business Research, 2019, vol. 103, pp. 319-327
BARTIKOWSKI, B., F.FASTOSO, H.GIERL, "Luxury cars Made-in-China: Consequences for brand positioning", Journal of Business Research, 2019, vol. 102, pp. 288-297
COVA, B., B.PARANQUE, "Tensions between Value Capture and Value Slippage: The Case of Brand Communities", Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2019, vol. 36, no. 1, pp. 35-46
COVA, B., P. SKALEN, S. PACE, "Interpersonal practice in project marketing: How institutional logics condition and change them", Journal of Business and Industrial Marketing, 2019, vol. 34, no. 4, pp. 723-734
COVA, B., "Jamais sans ma tribu ? Modulations de la relation de service en marketing tribal", Decisions Marketing, 2019, no. 95, pp. 15-32
COVA, V., B. COVA, "Experience copycats. The Compostela case", Journal of Product and Brand Management, 2019, vol. 28, no. 6, pp. 720-732
COVA, V., B.COVA, "Pain, suffering and the consumption of spirituality: a toe story", Journal of Marketing Management, 2019, vol. 35, no. 5-6, pp. 565-585
NENKOV, G., M. MORRIN, V. MAILLE, T. RANK-CHRISTMAN, M. LWIN, "Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality", Journal of Business Research, 2019, vol. 95, pp. 428-441
MCGRATH, H., T. O'TOOLE, L. CANNING, "Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics", Journal of Business and Industrial Marketing, 2019, vol. 34, no. 7, pp. 1555-1569
LEEK, S., D. HOUGHTON, L. CANNING, "Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies", Industrial Marketing Management, 2019, vol. 81, pp. 115-129
SERVAJEAN-HILST, R., S. BEN MAHMOUD-JOUINI, "Les pratiques conduisant au succès ou à l’échec des coopérations d’innovation entre clients et fournisseurs", Décisions Marketing, 2019, vol. 94, pp. 71-87
SERVAJEAN-HILST, R., S. BEN MAHMOUD-JOUINI, A. DUMAS, A. GILAIN, "L’Achat-Innovation, un acteur d’interface d’Open Innovation", Revue Française de Gestion, 2019, vol. 5, no. 282, pp. 113-130
DERBAIX, M., M. KORCHIA, "Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices", Journal of Consumer Behaviour, 2019, vol. 18, no. 2, pp. 109-119
BARTIKOWSKI, B., A.LAROCHE, A.JAMAL, Z.YANG, "The Type-of-Internet-Access Digital Divide and the Well-Being of Ethnic Minority and Majority Consumers: A Multi-Country Investigation", Journal of Business Research, 2018, vol. 82, pp. 373-380
CLEVELAND, M., B.BARTIKOWSKI, "Cultural and Identity Antecedents of Market Mavenism: Comparing Chinese at Home and Abroad", Journal of Business Research, 2018, vol. 82, pp. 354-363
FASTOSO, F., B. BARTIKOWSKI, S. WANG, "The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits", Psychology & Marketing, 2018, vol. 35, no. 7, pp. 522-532
PAPADOPOULOS, N., M.CLEVELAND, B.BARTIKOWSKI, A.YAPRAK, "Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects", Journal of Product and Brand Management, 2018, vol. 27, no. 7, pp. 735-753
GONZALEZ, C., M.KORCHIA, P.DE PECHPEYROU, "Les shoppers de site d’achat groupé sont-ils tous des "chasseurs de bonnes affaires" ? Proposition d’une typologie des profils d’achat", Management & Avenir, Spring 2018, vol. 101, no. 3, pp. 83-103
CLÉRET, B., A.DEHLING, J.LEROY, J.ROKKA, A.SOHIER, M.HERBERT, "The videographic approach in marketing research : Which methodological protocol?", Recherche et Applications en Marketing (English Edition), 2018, vol. 33, no. 3, pp. 85-105
BASSO, F., O.PETIT, S.LE BELLU, S.LAHLOU, A.CANCEL, J.-L.ANTON, "Taste at first (person) sight: Visual perspective modulates brain activity implicitly associated with viewing unhealthy but not healthy foods", Appetite, 2018, vol. 128, pp. 242-254
PETIT, O., C.VELASCO, C.SPENCE, "Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior", Marketing Letters, 2018, vol. 29, pp. 435-449
VELASCO, C., M. OBRIST, O. PETIT, C. SPENCE, "Multisensory Technology for Flavor Augmentation: A Mini Review", Frontiers in Psychology, 2018, vol. 9, no. 26
LUCARELLI, A., G. FUSCHILLO, J. BERTILSSON, "Brand Movement", Advances in Consumer Research, 2018, vol. 46, pp. 692-693
HEINZE, A., M.GRIFFITHS, A.FENTON, G.FLETCHER, "Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd.", Global Business and Organizational Excellence, 2018, vol. 37, no. 4, pp. 6-13
SERVAJEAN-HILST, R., R.CALVI, "Shades of the Innovation-Purchasing function – the missing link of Open Innovation", International Journal of Innovation Management, 2018, vol. 22, no. 1, pp. 1-30
AARIKKA-STENROOS, L., L.AABOEN, B.COVA, A.ROLSFEN, "Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business", Industrial Marketing Management, 2018, vol. 68, no. 1, pp. 74-85
COVA, B., A.CARU, J.CAYLA, "Re-conceptualizing escape in consumer research", Qualitative Market Research: An International Journal, 2018, vol. 21, no. 4, pp. 445-464
COVA, B., G.GAGLIO, J.WEBER, P.CHANIAL, "Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company", Journal of Business Ethics, 2018, vol. 148, no. 4, pp. 783-799
GUERCINI, S., B.COVA, "Unconventional entrepreneurship", Journal of Business Research, 2018, vol. 92, no. November, pp. 385-391
GROSS, J., F. WANGENHEIM, "The Big Four of Influencer Marketing. A Typology of Influencers.", Marketing Review St. Gallen, 2018, vol. 2, pp. 30-38
GOGLIO-PRIMARD, K., E. SOULIER, "Connaissances et technologie dans les communautés d’innovation", Systèmes d’Information et Management, 2018, vol. 23, no. 1, pp. 3-9
CANNIFORD, R., K. RIACH, T. HILL, "Nosenography: How smell constitutes meaning, identity and temporal experience in spatial assemblages", Marketing Theory, 2018, vol. 18, no. 2, pp. 234-248
HILL, T., R. CANNIFORD, P. MILLWARD, "Against: Mobilising Protest Movements in Social Media", Sociology - The Journal of the British Sociological Association, 2018, vol. 52, no. 4, pp. 688-708
FIGGE, F., A. THORPE, P. GIVRY, L. CANNING, E. FRANKLIN-JOHNSON, "Longevity and Circularity as Indicators of Eco-Efficient Resource Use in the Circular Economy", Ecological Economics, 2018, vol. 150, pp. 297-306
GOGLIO-PRIMARD, K., "L'association Telecom Valley de la technopole Sophia Antipolis. Le succès d'un réseau.", Gestion : Revue Internationale de gestion, 2017, vol. 42, no. 3, pp. 69-70
GOGLIO-PRIMARD, K., C.GUITTARD, T.BURGER-HELMCHEN, "Knowledge Sharing in geographically Dispersed Communities", Management International, 2017, vol. 21, no. 3, pp. 10-15
PETIT, O., C. SPENCE, "Using food insecurity in health prevention to promote consumer's embodied self-regulation", Behavioral and Brain Sciences, 2017, vol. 40, pp. e126
PETIT, O., C. SPENCE, C. VELASCO, A. T. WOODS, A. D. CHEOK, "Changing the influence of portion size on consumer behavior via imagined consumption", Journal of Business Research, 2017, vol. 75, pp. 240-248
CRESPIN MAZET, F., K.GOGLIO-PRIMARD, C.GRENIER, ""Social Collectives: A Partial Form of Organizing That Supports Social Innovation"", Management International, 2017, vol. 21, no. 3, pp. 33-44
BARTIKOWSKI, B., M.CLEVELAND, "“Seeing is being”: Consumer culture and the positioning of premium cars in China", Journal of Business Research, 2017, vol. 77, pp. 195-202
GIROUX, M., F.PONS, L.MALTESE, "The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams", International Journal of Sports Marketing and Sponsorship, 2017, vol. 18, no. 2, pp. 180-195
MALTESE, L., F.PONS, F.PREVOT, "Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations", International Studies of Management & Organization, 2017, vol. 47, no. 1, pp. 88-105
MALTESE, L., M. TERRIEN, N. SCELLES, S. MORROW, C. DURAND, "The win/profit maximization debate: strategic adaptation as the answer?", Sport, Business and Management: An International Journal, 2017, vol. 7, no. 2
SCOTT, R., J.CAYLA, B.COVA, "Selling Pain to the Saturated Self", Journal of Consumer Research, 2017, vol. 44, no. 1, pp. 22-43
TESTA, P., B.COVA, L.CANTONE, "The process of de-iconisation of an iconic brand: a genealogical approach", Journal of Marketing Management, 2017, vol. 33, no. 17-18, pp. 1490-1521
SERVAJEAN-HILST, R., "Cinq problématiques clef pour impliquer les fournisseurs dans un projet d’innovation", Entreprendre et Innover, 2017, vol. 4, no. 35, pp. 59-74
BARES, F., B. COVA, S. HOMBOURGER-BARÈS, "Coaching entrepreneurial : Comment intégrer la passion ?", Entreprendre et Innover, 2017, no. 35, pp. 7-18
COVA, B., "Pourquoi les cadres paient-ils pour souffrir le dimanche ?", Le libellio D'Aegis, 2017, vol. 13, no. 2, pp. 7-17
FIGGE, F., P.GIVRY, L.CANNING, E.FRANKLIN-JOHNSON, A.THORPE, "Eco-efficiency of Virgin Resources: A Measure at the Interface Between Micro and Macro Levels", Ecological Economics, 2017, vol. 138, pp. 12-21
D'ANTONE, S., L. CANNING, E. FRANKLIN-JOHNSON, R. SPENCER, "Concerned innovation: The ebb and flow between market and society", Industrial Marketing Management, 2017, vol. 64, pp. 66-78
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A phase model for solution relationship development: a case study in the aerospace industry", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 5, pp. 625-639
BEN LETAIFA, S., K.GOGLIO-PRIMARD, "How does institutional context shape entrepreneurship conceptualizations?", Journal of Business Research, 2016, vol. 69, no. 11, pp. 5128-5134
DERBAIX, M., C.DERBAIX, M.KINDT, M. L.FERNANDEZ, M.KORCHIA, "Transmissions culturelles entre parents et enfants : le cas des goûts musicaux", Management & Avenir, Summer 2016, vol. 87, no. 5, pp. 151-174
MALTESE, L., F.PONS, J.-P.DANGLADE, O.KERAMIDAS, "L’écosystème des spectacles sportifs : de la recherche aux pratiques managériales … et inversement", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2016, no. 115, pp. 75-96
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A dynamics-based approach to solutions typology: A case from the aerospace industry", Industrial Marketing Management, 2016, vol. 58, pp. 114-122
CASPRINI, E., S.D'ANTONE, B.PARANQUE, T.PUCCI, L.ZANNI, "I choose my business model! A cross-national analysis of business model choice in family firms", EuroMed Journal of Business, 2016, vol. 11, no. 2, pp. 212-231
COVA, B., S.D'ANTONE, "Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict", Journal of Consumer Affairs, 2016, vol. 50, no. 1, pp. 166-192
D'ANTONE, S., J. B.SANTOS, "When purchasing professional services supports innovation", Industrial Marketing Management, 2016, vol. 58, pp. 172-186
CANNING, L., I.SZMIGIN, "Radical innovation, network competence and the business of body disposal", Journal of Business and Industrial Marketing, 2016, vol. 31, no. 6, pp. 771-783
LEEK, S., L.CANNING, D.HOUGHTON, "Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector", Industrial Marketing Management, 2016, vol. 54, pp. 25-32
MORAES, C., N.MICHAELIDOU, L.CANNING, "Student attitude toward a group coursework and peer assessment protocol", Industry and Higher Education, 2016, vol. 30, no. 2, pp. 117-128
PETIT, O., D.MERUNKA, J.-L.ANTON, B.NAZARIAN, C.SPENCE, A. D.CHEOK, D.RACCAH, O.OULLIER, K.CHEN, "Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System", PLOS ONE, 2016, vol. 11, no. 7, pp. 1-15
PETIT, O., F.BASSO, D.MERUNKA, C.SPENCE, A. D.CHEOK, O.OULLIER, "Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation", Psychology & Marketing, 2016, vol. 33, no. 8, pp. 608-619
SPENCE, C., K.OKAJIMA, A. D.CHEOK, O.PETIT, C.MICHEL, "Eating with our eyes: From visual hunger to digital satiation", Brain and Cognition, 2016, vol. 110, pp. 53-63
VELASCO, C., A. T.WOODS, O.PETIT, A. D.CHEOK, C.SPENCE, "Crossmodal correspondences between taste and shape, and their implications for product packaging: A review", Food Quality and Preference, 2016, vol. 52, pp. 17-26
BARTIKOWSKI, B., B.TAIEB, J.-L.CHANDON, "Targeting without alienating on the Internet: Ethnic minority and majority consumers", Journal of Business Research, 2016, vol. 69, no. 3, pp. 1082-1089
COVA, B., B.PARANQUE, "Value slippage in brand transformation: a conceptualization", Journal of Product and Brand Management, 2016, vol. 25, no. 1, pp. 3-10
COVA, B., S. GUERCINI, "Passion et entrepreneuriat : Vers un entrepreneur tribal ?", Revue de l'Entrepreneuriat, 2016, vol. 15, no. 2, pp. 7-34
FRANKLIN-JOHNSON, E., F.FIGGE, L.CANNING, "Resource duration as a managerial indicator for Circular Economy performance", Journal of Cleaner Production, 2016, vol. 133, pp. 589-598
GROSS, J., "Algorithmic Consumption" in Elgar Encyclopedia of Consumer Behaviour., Ed., Edward Elgar Publishing, chap. 5, pp. 15-17, 2024
CRUZ, A., A. HEINZE, M. SLAVOVA, "Unleashing growth with stakeholder-centric perspectives" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, chap. 2, pp. 51 - 72, 2024
CRUZ, A., A. HEINZE, "The marketing landscape: Strategy and business models" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 5, pp. 111 - 127, 2024
EBIA, M., A. HEINZE, G. FLETCHER, "Curating on-the-go experience" in Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 16, pp. 309 - 326, 2024
HEINZE, A., A. CRUZ, M. SLAVOVA, "Horizon scanning for insights" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 3, pp. 73 - 90, 2024
HEINZE, A., M. CANO, "SEO strategy for a digital presence" in Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 12, pp. 229 - 249, 2024
CRUZ, A., A. HEINZE, "Developing a stakeholder value persona" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, pp. 91 - 110, 2024
IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Engaging stakeholders with captivating content" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 9, pp. 182 - 196, 2024
ISSELÉ, Q., A. HEINZE, A. FENTON, "SMART evidence-based decision-making" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 6, pp. 128 - 145, 2024
HEINZE, A., M. CANO, "Using search engine optimisation to build trust" in Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 13, pp. 250 - 273, 2024
ISSELÉ, Q., A. HEINZE, A. FENTON, "The combined power of qualitative and quantitative insights" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 7, 2024
SERVAJEAN-HILST, R., "Réussir à travailler avec des start-ups quand on est une organisation établie, publique comme privée, est de plus en plus nécessaire pour pouvoir répondre efficacement aux opportunités" in Rapport de l'Observatoire des relations entre stat-ups et grands comptes., Ministère de l’Economie, des Finances et de la souveraineté industrielle et numérique Eds, Médiateur des entreprises, pp. 77-79, 2024
PAVONE, G., K. DESVEAUD, "Strategic Implications of Chatbots in Marketing: Exploring Applications and Factors of Customer Acceptance" in The Impact of Digitalization on Current Marketing Strategies., Emerald Publishing Limited Ed., Emerald Group Publishing Limited, pp. 1-18, 2024
MALEVICIUS, R., A. HEINZE, A. COUSTON, "Navigating global challenges" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, pp. 23 - 50, 2024
CRESPIN MAZET, F., G. PARMENTIER, "What is a community + Consumer communities + the value of communities + how to facilitate a community + communities as a new source of value creation for Laerdal Medical + Legitimizing the community at the institutional level" in The practical guide to communities - a new lease on life for organizations., Editions d'Innovation Ed., Editions d'Innovation, vol. 1, chap. 81, pp. 24 - 36 - 74-103-216-227, 2023
COVA, B., A. SHANKAR, J. COFFIN , "Marketplaces Cultures" in Consumer Culture Theory Second Edition., Eric Arnould, Craig Thompson, David Crockett & Michelle Weinberger Eds, Sage, pp. 97-110, 2023
SERVAJEAN-HILST, R., "La face obscure des outils et indicateurs de management de la RSE aux Achats" in Des achats durables pour une entreprise triplement performante., Ed., Dunod, pp. 122-132, 2023
COVA, B., L. DESSART, "You’ll Never Walk Alone: Socializing and Finding your Tribe in a Digital Age" in The Routledge Handbook of Digital Consumption 2e Edition., Rosa Llamas and Russell Belk Ed., Routledge, chap. 41, pp. 218-227, 2022
COVA, V., B. COVA, "Réenchanter l’expérience de consummation par la douleur : Un moyen ‘magique’ d’accéder au salut ?," in Variations sur la consommation et la distribution : Individus, expériences, systèmes.., Des Garets, V. & Paché, G. Eds, Presses Universitaires d'Aix-Marseille, pp. 51-57, 2022
GROSS, J., "A Typology of Brand-Related Content on Social Media" in The SAGE Handbook of Social Media Marketing., Annmarie Hanlon &Tracy L. Tuten Ed., Sage Publications, pp. 263-275, 2022
MAYEUR, D., L. SOUCHET, D. COURBET, S. HALIMI-FALKOWICZ, "Les effets comportementaux de la procédure d’acquiescement répété appliquée à la communication numérique." in Communication réelle et virtuelle : nouvelles perspectives en psychologie sociale de la communication., Marie-France Agnoletti , Edith Sales-Wuillemin Eds, Universitaires De Dijon Eds, 2022
BERTILSSON JON, J., A. LUCARELLI, G. FUSCHILLO, "Movement Parties as Brand Platforms: The Case of the 5 Star Movement" in Political Branding in Turbulent times., Mona Moufahim Ed., Palgrave Macmillan, pp. 103-121, 2021
CLEVELAND, M., N. PAPADOPOULOS, B. BARTIKOWSKI, "Consumer Dispositions and Product Connections to Places: From Parochialism to Cosmopolitanism and Beyond" in Marketing Countries, Places, and Place-associated Brands: Identity and Image., Ed., Edward Elgar Publishing, chap. 11, pp. 192-211, 2021
GUILLAUME, L. -P., C. THIESSE, C. DELMAS, C. FOLCO, K. GOGLIO-PRIMARD, "Schneider Electric is Steering its Communities of Practice with the Communities@Work Program" in Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin, L. Simon Eds, World Scientific, 2021
GOGLIO-PRIMARD, K., "Communities of Practice: They Live by the Value They Produce!» An interview with Etienne Wenger-Trayner" in Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin Eds, World Scientific, 2021
SERVAJEAN-HILST, R., "Quand la qualité de la relation fournisseur expose aux risques de dépendance" in Cas en Management des Achats., Gwenaëlle ORUEZABALA et Hugues POISSONNIER Ed., Editions EMS, pp. 175-188, 2021
SERVAJEAN-HILST, R., "La curiosité comme guide de l'acheteur" in Entreprise curieuse., Institut de l'Entreprise Ed., Institut de l'Enteprise, pp. 11-16, 2021
GOGLIO-PRIMARD, K., O. DE SURREL DE SAINT JULIEN, F. CRESPIN MAZET, "Fertilizing the Indian milieu of ocular and plastic surgery in Delhi: the role of a global agent" in Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin, L. Simon Eds, World Scientific, 2021
COVA, B., "Living Parallel Lives: Karin, Henrikki, Me and the Others" in Henrikki Tikkanen 50., Juho-Petteri Huhtala & Joel Hietanen Ed., Nordic Institute of Business & Society, pp. 162-175, 2020
CARU, A., B.COVA, "Experiencing Consumption" in Marketing Management: A Cultural Perspective 2nd Edition., Penaloza, L., Toulouse, N. & Visconti, L.M. Eds, Routledge, pp. 139-152, 2020
COVA, B., A.SHANKAR, "Tribal Marketing" in Marketing Management: A Cultural Perspective 2nd Edition., Penaloza, L., Toulouse, N. & Visconti, L.M. Eds, Routledge, pp. 168-182, 2020
HEINZE, A., "Search engine optimisation Strategy implementation" in Digital and Social Media Marketing: A results Driven Approach., Aleksej Heinze, Gordon Fletcher, Tahir Rashid & Ana Cruz Eds, Routledge, vol. 2nd Edition, chap. 7, pp. 175- 229, 2020
IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Content marketing" in Digital and Social Media Marketing A Results-Driven Approach., Aleksej Heinze, Gordon Fletcher, Tahir Rashid & Ana Cruz Eds, Routledge, vol. 2nd Edition, chap. 9, pp. 230- 256, 2020
CALVI, R., M.PIHLAJAMAA, R.SERVAJEAN-HILST, "Innovation scouting: a new challenge for the Purchasing function" in The Nature of Purchasing., Schupp, Florian, Wöhner, Heiko Eds, Springer International Publishing, pp. 295-313, 2020
PETIT, O., C.VELASCO, C.SPENCE, "Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies" in Multisensory Packaging., Carlos Velasco, Charles Spence Eds, Springer International Publishing, pp. 349-374, 2019
SPENCE, C., C.VELASCO, O.PETIT, "The Consumer Neuroscience of Packaging" in Multisensory Packaging., Carlos Velasco, Charles Spence Eds, Springer International Publishing, pp. 319-347, 2019
CRESPIN MAZET, F., A.INGEMANSSON HAVENVID, A.LINNÉ, "Organising communities for construction innovation — examples from the French and Swedish construction sectors" in The Connectivity of Innovation in the Construction Industry., Havenvid M., Linne A., Bygballe L. & Harty C. Eds, Routledge, pp. 306, 2019
COVA, B., "Entre communautarisation de la consommation et marchandisation de la vie quotidienne" in Les reconfigurations de l'échange marchand., Myriam Ertz, Damien Hallegate & Julien Bousquet Eds, Presses de l'Université du Québec, chap. Préface, pp. VII-XVI, 2019
FLETCHER, G., A. HEINZE, "Doing a forensic internal audit of your organisation – skills, resources, culture, resistance" in Strategic Digital Transformation: A Results-Driven Approach., Fenton, A., Fletcher, G. & Griffiths, M. Eds, Routledge, vol. 1, chap. 11, pp. 96-103, 2019
FENTON, A., K.GALLAGHER, A.HEINZE, "Conducting a competitor analysis in the digital age" in Strategic Digital Transformation: A Results-Driven Approach., Fenton, A., Fletcher, G. & Griffiths, M. Eds, Routledge, vol. 1, chap. 9, pp. 80 - 86, 2019
MALTESE, L., "Marketing événementiel sportif : des ressources aux actifs territoriaux-le cas des tournois de tennis ATP provençaux" in Evénements et territoires. Aspects managériaux et étude de cas., Arnaud, C., Keramidas, O., Pasquier, M., Vuignier, R. Eds, BRUYLAND, 2018
COVA, B., A.SHANKAR, "Consumption tribes and collective performance" in Consumer Culture Theory., Eric J. Arnould & Craig J Thompson Ed., Sage, pp. 88-106, 2018
COVA, B., D.DALLI, "Prosumption tribes: How consumers collectively rework brands, products, services and markets" in The SAGE Handbook of Consumer Culture., Olga Kravets, Pauline Maclaran, Steven Miles & Alladi Venkatesh Eds, Sage, pp. 235-255, 2018
COVA, B., P.CHANIAL, A.CAILLE, G.GAGLIO, J.WEBER, "Gérer par la valeur sociale : Un pari impossible pour les mutuelles ?" in GESS : Gestion des Entreprises Sociales et Solidaires., Amina BEJI-BECHEUR, Pénélope CODELLO, Pascale CHATEAU TERRISSE Eds, Editions EMS, pp. 83-104., 2018
PARANQUE, B., B.COVA, "Exploitation and Emancipation" in The Routledge Companion to Critical Marketing., Tadajewski,M., Higgins, M., Denegri-Knott,J. and Varman, R. Eds, Routledge, chap. 27, pp. 439-452, 2018
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MAILLE, V., N.FLECK, P.RAGHUBIR, "What a Strange Bottle! Effects of Perceived Congruence of a Package Design" in The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.., Colin L. Campbell Ed., Springer International Publishing, pp. 582-585, 2017
GOGLIO-PRIMARD, K., L.-P.GUILLAUME, C.DELMAS, "Schneider Electric pilote les communautés de pratique avec le programme communities@ work" in Les communautés d'innovation : de la liberté créatrice à l'innovation organisée., Ed., Editions EMS, pp. 139-162, 2017
CHANDON, J.-L., B.BARTIKOWSKI, "Comparabilité et équivalence des mesures dans les études cross-culturelles : Des enjeux pour la recherche en logistique" in Images de la logistique., Ed., Presses Universitaires d'Aix-Marseille, pp. 131-138, 2017
COVA, B., E.REMY, "Au coeur du phénomène collaboratif : l’entraide" in La Consommation Collaborative., Decrop, A. Eds, De Boeck-Vuibert, 2017
COVA, B., V.COVA, H.EL JURDI, "Ethnographies of a Mediterranean Vestaval: The Passeggiata" in Contemporary Consumer Culture Theory., Sherry, J. F. Jr. & Fischer, E. Eds, Routledge, pp. 130-151, 2017
CANNING, L., I.SZMIGIN, C.VAESSEN, "Consumer acceptance of radical alternatives to human disposal: an examination of the Belgian marketplace" in Death in a Consumer Culture., Ed., Routledge, chap. 15, pp. 228-241, 2016
FUSCHILLO, G., "Beyond the Market: The Societal Influence of Fandoms" in Book Series: Research in Consumer Behavior., Rinallo , D & Belk, R. Eds, Emerald Group Publishing Limited, vol. 18, pp. 169-192, 2016
MALTESE, L., "Marketing sportif territorial" in Management, événements et terrtoires., Arnaud, C., Keramidas, O. et Pasquier, M. Eds, Bruylant, 2016
CARU, A., B.COVA, S.PACE, "Innovating’ as an interaction of practices: the case of customers’ use of a new website" in Innovating in practices: perspectives and experiences., Tiziana Russo Spena, Cristina Mele & Maaria Nuutinen Eds, Springer International Publishing, pp. 139-157, 2016
CARU, A., L.COLM, B.COVA, "Innovating Services Through Experiences: An Investigation of Servicescape’s Pivotal Role," in Service Innovation. Novel Ways of Creating Value in Actor Systems., Toivonen, M Eds, Springer Japan, pp. 149-170, 2016
COVA, B., "Brand Communities" in The Blackwell Encyclopedia of Sociology., Ritzer, G. Eds, Blackwell Publishing, 2016
PARANQUE, B., B.COVA, "Brand Value Creation versus Destruction: The Relationship between Consumers, Marketers, and Financiers" in Finance Reconsidered: New Perspectives for a Responsible and Sustainable Finance., Bernard Paranque, Roland Pérez Eds, Emerald Group Publishing Limited, pp. 245-261, 2016
DANGLADE, J.-P. - "L'Open 13, un événement sportif international fortement ancré en local" - 2024, CCMP, Paris, France
DANGLADE, J.-P. - "Service gagnant pour Work and Padel à la conquête du marché du padel" - 2024, CCMP, Paris, France
DANGLADE, J.-P., L. CANNING - "Morphée, a unique marketing strategy to deliver success in the wellness market" - 2024, CCMP, Paris, France
BILLON, D. - "Craquer » ou pas pour une Tesla ? : une expérience d'achat atypique, un parcours client innovant" - 2024, CCMP, Paris, France
BILLON, D., V. BARBAT - "GreenMa : comment créer et développer une marque DNVB sur le marché des thés et des infusions bio ?" - 2024, CCMP, Paris, France
VOLPERT, J., J.-P. DANGLADE - "Comment Netflix entend renforcer sa position sur le marché ultra concurrentiel du streaming ?" - 2024, CCMP, Paris
ATALLAH BIDART, S., J. GROSS - "Développer une stratégie de data-driven marketing pour l'entreprise Bordeaux Clothing" - 2024, CCMP, Paris, France
ATALLAH BIDART, S., J. GROSS - "Développement d'une stratégie marketing pilotée par l'IA : le cas de Swiss Wines" - 2024, CCMP, Paris, France
GROSS, J., S. ATALLAH BIDART - "Development of an AI-driven marketing strategy: The case of Swiss Wines" - 2024, CCMP, Paris, France
GROSS, J., S. ATALLAH BIDART - "Developing the data-driven marketing strategy of Bordeaux Clothing" - 2024, CCMP, Paris, France
DANGLADE, J.-P. - "Morphée, une stratégie marketing originale afin de conquérir le marché du bien-être" - 2023, CCMP, Paris, France
FENTON, A., A. HEINZE - "Fan Fit: developing a sports club social media and fitness app to engage fans" - 2020, The Case Centre, Great Britain
HEINZE, A., A. FENTON - "How Can Public Desire Grow in the Global Fast Fashion Industry?" - 2020, The Case Centre, Bedfordshire, UK, Great Britain
BILLON, D. - "Henri Piquet : comment réveiller une belle endormie en embrassant de nouveaux rituels de consommation ?" - 2020, CCMP, France
CASTAGNONI, D., S.D'ANTONE - "Brand experience : how can Kusmi Tea counter Palais des Thés ?" - 2018, CCMP, Paris
CANNING, L., E.FRANKLIN-JOHNSON - "The big squeeze. Orange and the challenge of mobile phone take-back" - 2018, CCMP, Paris
HEINZE, A., S.SAHADEV - "Digital business model: planning for the future for Marshall's Florist" - 2018, The Case Centre, Great Britain
CRESPIN MAZET, F., P.JACOB - "Business Development au Yakastan Oriental ou comment agir avec le marketing d'affaires" - 2017, CCMP, France
BARES, F., B. COVA, A. NEMANI, Start-up tribu - 2e édition. Comment entreprendre avec sa communauté., Éditions JFD, Montreal, Canada, 2024
BRENNAN, R., L. CANNING, H. MCGRATH, Business to Business Marketing, Sage Publications, London, Great Britain, 2024
BARES, F., B. COVA, A. NEMANI, START-UPS AND THE MOBILIZATION OF SOCIAL INTERACTIONS, Emerald Group Publishing Limited, Bingley, UK, Great Britain, 2023
PARMENTIER, G., F. CRESPIN MAZET, K. GOGLIO, C. THIESSE, L.-P. GUILLAUME, "Le guide pratique des communautés", Editions d'Innovation, Grenoble, France, 2022
FUSCHILLO, G., Brand Fan: Capire i fan per aiutare il proprio brand, Franco Angeli Editore, Milan, Italy, 2022
BARES, F., B. COVA, A. NEMANI, Start Up Tribu; Comment entreprendre avec sa communauté, Editions EMS, Caen, France, 2022
GROSS, J., T. TOMCZAK, J. GOLLNHOFER, Brand-related content on social media, Thexis Verlag, St. Gallen, Switzerland, 2022
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BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Great Britain, 2020
SERVAJEAN-HILST, R., Co-innovation Dynamics: The Management of Client-Supplier Interactions for Open Innovation, John Wiley & Sons, Inc., 2019
SERVAJEAN-HILST, R., Dynamiques de la co-innovation, ISTE Editions, Great Britain, 2019
SERVAJEAN-HILST, R., H. POISSONNIER, G. PIERANGELINI, Collaborer pour innover: Le management stratégique des ressources externes, De Boeck Superieur, Bruxelles, Belgium, 2018
BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Great Britain, 2017
COVA, B., G.FUSCHILLO, S.PACE, Le Marche Siamo Noi, FrancoAngeli Editore, Milano, Italy, 2017
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