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Kedge Insights

KEDGE Insights

Discover and share all the insights produced by KEDGE communities: Focuses on news and in-depth analysis of the economy and various areas of expertises

Insights à la une

Finance Reconsidered

15 / 09 / 2020

Christophe FAUGERE

The Coming U.S. Market Crash of October 2020: Why Should We Care?

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Creative Industries & Culture

7 / 05 / 2020

Anne GOMBAULT

Coronavirus (and other problems): 2020, a dark year for global tourism

The coronavirus health crisis, tracked statistically in real time by Johns Hopkins University, is hitting the global economy hard and the tourism industry most of all.

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All Insights Kedge

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Marketing

Italy’s Five Star Movement: Looking at an ‘unclassifiable’ political force from a marketing perspective

05/04/2018

Gregorio FUSCHILLO

Marketing

What gets people engaged on social media?

23/01/2018

Marketing

‘Weather-sensitive’ products: adjusting price and promotions to increase sales

11/09/2017

Marketing

Exhibitors spend too much on trade shows : How to maximize the ROI

17/05/2017

Diego RINALLO

Marketing

Twitter use in the healthcare sector

17/05/2017

Louise CANNING

Marketing

From paper to picture: creating an infographic from your research

09/02/2017

Marketing

No consumer is an Island : the case of sustainable palm oil consumption

05/12/2016

Simona D'ANTONE

Marketing

Tribal Marketing : the tribalisation of society and its impact on the conduct of marketing

05/12/2016

Bernard COVA

Marketing

Party time : Recreation rituals in the world of BtoB

05/12/2016

Bernard COVA

Marketing

Building a consensus on how to define and measure consumer engagement

05/12/2016

Marketing

Parental roles in the context of everyday family dinner consumption

05/12/2016

Lisa PEÑALOZA

Marketing

Online Virtual Agents, gender and dressing styles

05/12/2016

Grégory BRESSOLLES , Renaud LUNARDO , François DURRIEU