Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| Testa, P., Cova, B., Cantone, L. (2017). The process of de-iconisation of an iconic brand: a genealogical approach. Journal of Marketing Management, 33 (17-18), December, 1490-1521 | 2017 | Refereed Article |
| Cova, B. (2017). La vie sociale des marques. Caen : Editions EMS, août, 195 p., ISBN-10: 237687050X | 2017 | Book |
| Aarikka-Stenroos, L., Aaboen, L., Cova, B. & Rolfsen, A. (2018). Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business. Industrial Marketing Management, 68, 74-85 | 2018 | Refereed Article |
| Cova, B., Gaglio, G., Weber, J. & Chanial, P. (2018). Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company. Journal of Business Ethics, 148 (4), April, 783-799 | 2018 | Refereed Article |
| Cova, B. & Paranque, B. (2016), Value slippage in brand transformation: a conceptualization, Journal of Product and Brand Management, Vol. 25, N°1, pp. 3-10. | 2016 | Refereed Article |
| Cova, B. & D'Antone, S. (2016) Brand Iconicity vs. Anti-Consumption Well Being Concerns: The Nutella Palm Oil Conflict. Journal of Consumer Affairs, Vol. 50, Issue 1, pp. 166–192. | 2016 | Refereed Article |
| Louyot-Gallicher, M. & Cova, B. (2015), Mise en perspective de l’autoproduction accompagnée, In Curbatov, O. (Ed.), Knowledge Marketing, Paris, Impressum, pp. 110-136. | 2015 | Chapter |
| Cova, B., Pardo, C., Salle, R., & Spencer, R. (2015) Normal vs. Spectacular Science. Industrial Marketing Management, 49, 80-83. DOI: 10.1016/j.indmarman.2015.05.035 | 2015 | Refereed Article |
| Cova, B. (2015), Les ‘clients volontaires’, ou l’émergence des travailleurs bénévoles, In Bertrand, A. (Ed.), Cahiers de l’ANVIE N°6, Le travail, entre crise et renouveau, Paris, Anvie, pp. 56-58. | 2015 | Chapter |
| Carù, A. & Cova, B. (2015), Co-creating the collective service experience, Journal of Service Management, Vol. 26, N° 2 pp. 276-294. | 2015 | Refereed Article |
| Cova, B. (2015), Saintes marques, Le Libellio d’Aegis, Vol. 11, N°3, pp. 71-77. | 2015 | Refereed Article |
| B. Cova (2016) Brand Communities in G. Ritzer (ed) The Blackwell Encyclopedia of Sociology. John Wiley & Sons | 2016 | Chapter |
| Cova, B. & Guercini, S. (2016), Passion et entrepreneuriat : Vers un entrepreneur tribal ? Revue de l’Entrepreneuriat, Vol. 15, N°2, pp. 7-34. | 2016 | Refereed Article |
| Cova, B., Gaglio, G., Weber, J. & Chanial, P. (2016), Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company, Journal of Business Ethics, DOI 10.1007/s10551-016-3102-1 | 2016 | Refereed Article |
| Fuschillo, G. & Cova, B. (2015) Subverting the market to help other consumers: The 'la repasse' phenomenon. Journal of Consumer Behaviour, 14(4), 261-269. | 2015 | Refereed Article |
| Cova, B. (2015), Michel Maffesoli : Postmodernité et tribalisme, in Rémy, E. & Robert-Demontrond, P., Eds., Regards croisés sur la consommation, Tome 2 – Des structures au retour de l’acteur, Cormeille,s, EMS, pp. 167-183. | 2015 | Chapter |
| Cova, B., Pace, S. & Skalen, P. (2015) Brand volunteering: Value co-creation with unpaid consumers. Marketing Theory, Vol. 15(4) 465–485. DOI: 10.1177/1470593115568919 | 2015 | Refereed Article |
| Cova, B. (2015), Derrida, Deleuze et Lyotard : French Theory, Postmodernisme et autres, in Rémy, E. & Robert-Demontrond, P., Eds., Regards croisés sur la consommation, Tome 2 – Des structures au retour de l’acteur, Cormeille,s, EMS, pp. 127-139. | 2015 | Chapter |
| Cova, B., Pace, S. & Skalen, P. (2015), Marketing with working consumers: The case of a carmaker and its brand community, Organization, Vol. 22, N° 5, pp.682-701. DOI: 10.1177/1350508414566805. | 2015 | Refereed Article |
| Cova, B. & Herbert, M. (2014) Repenser La Production du Consommateur dans la Distribution : Prosumer et Distribucoeur. In Collin-Lachaud, I. (Ed.) Repenser le Commerce Vers une Perspective Socio-Culturelle de la Distribution, (pp. 178-197). Paris: Editions EMS. | 2014 | Chapter |
| Cova, B., Pardo, C., Salle, R., & Spencer, R. (2014) Coping with Recurring Issues in BtoB research: The Sisyphus effect? Or a "rolling stone" Syndrome? The Industrial Marketing and Purchasing Journal, Vol. 8, Issue 3, 101-106. | 2014 | Refereed Article |
| Cova, B. & Fuschillo, G. (2014) Faire cavalier seul ensemble : "le passage de ticket." La Revue du Mauss, No. 44, 201-216. | 2014 | Refereed Article |
| Cova, B. & Cova, V. (2014) CCT applied research and the limits of consumers' heroicisation. Journal of Marketing Management, Vol. 30, Nos. 11-12, 1086-1100. | 2014 | Refereed Article |
| Saucet, M. & Cova, B. (2015) The secret lives of unconventional campaigns: Street marketing on the fringe. Journal of Marketing Communications, Vol. 21, No. 1, 65-77. | 2015 | Refereed Article |
| Caru, A. & Cova, B. (2015) Co-creating the collective service experience. Journal of Service Management, Vol. 26, Issue 2, 276-294. | 2015 | Refereed Article |
| Caru, A. & Cova, B. (2014) The Design of Consumer Experiences: Managerial Approaches for Service Companies. In Baglieri, E., Karmarkar, U. (Eds.) Managing Consumer Services, (pp. 91-108). London: Springer. | 2014 | Chapter |
| Cova, B. & Rémy, E. (2014) La consommation en clé de don : état des lieux rétrospectif et prospectif. La Revue du Mauss, No. 44, 159-180. | 2014 | Refereed Article |
| Caillé, A., Chanial, P., Cova, B., Gauthier, F. & Rémy, E. (2014) Consommer, donner, s'adonner. Les ressorts de la consommation. La Revue du Mauss, No. 44, 5-26. | 2014 | Refereed Article |
| Skalen, P., Pace, S. & Cova, B. (2015) Firm-brand community value co-creation as alignment of practices. European Journal of Marketing, Vol. 49, Issue 3/4, 596-620. | 2015 | Refereed Article |
| Cova, B. (2013) Consumer culture in a post-modern world. Mercato e Competitivita. | 2013 | Refereed Article |
| Cova, B. (2014), The life of a cult object before, during and after an ethnographic study: The HP 12c financial calculator. In Denny, R. & Sunderland, P. (Eds.), HandBook of Anthropology in Business (pp. 396-411). Walnut Creek: Left Coast Press. | 2014 | Chapter |
| Leroy, J., Cova, B., & Salle, R. (2013) Zooming in VS zooming out on value co-creation: Consequences for BtoB research. Industrial Marketing Management, Vol. 42, Issue 7, 1102-1111. | 2013 | Refereed Article |
| Boulaire, C., & Cova, B. (2013) The dynamics and trajectory of creative consumption practices as revealed by the postmodern game of geocoaching. Consumption, Markets & Culture, Vol. 16, Issue 1, 1-24. | 2013 | Refereed Article |
| Cova, B. (2014) Re-branding brand genericide. Business Horizons, Vol. 57, 359-369. | 2014 | Refereed Article |
| Caru, A., Cova, B., & Pace, S. (2014) Combining Qualitative Methods in Practice: A Contextualized Account of the Evolution of Consumer Studies. Management Decision, Vol. 52, Issue 4, 777-793. | 2014 | Refereed Article |
| Fyrberg-Yngfalk, A., Cova, B., Pace, S., & Skalen, P. (2013) Control and Power in Online Consumer Tribes: The Role of Confessions. In Belk, R., Price, L., Penaloza, L. (Eds.) Consumer Culture Theory, Research in Consumer Behavior, (pp. 325-350). Bristol: Emerald Group Publishing. | 2013 | Chapter |
| Nogueira Holanda Ferreira, F., Proenςa, J., Spencer, R., & Cova, B. (2013) The transition from products to solutions: External business model fit and dynamics. Industrial Marketing Management, Vol. 42, Issue 7, 1093-1101. | 2013 | Refereed Article |
| Cova, B. & Saucet, M. (2014), Unconventional Marketing: From Guerrilla to Consumer Made. In Moutinho, L., Bigné, E. & Manrai, A.K. (Eds), The Routledge Companion to the Future of Marketing, (pp. 217-233). Oxon: Routledge. | 2014 | Chapter |
| Cova, B. (2013) Le généricide des marques : leurre ou menace réelle? Décisions Marketing, no. 71, 111-123. | 2013 | Refereed Article |
| Cova, B., Fuschillo, G., & Saucet, M. (2014) Attualita e Prospettive dello Street Marketing: La strada, tra supporto e sostanza. MicroMacro Marketing, No. 1, 145-166. | 2014 | Refereed Article |
| Cayla, J., Cova, B., & Maltese, L. (2013) Party time: Recreation rituals in the world of B2B. Journal of Marketing Management, Vol. 29, Nos. 11-12, 1394-1421. | 2013 | Refereed Article |
| Cova, B. & Saucet, M. (2014) Le street marketing, forcément transgressif ? Décisions Marketing, No. 73, 23-39. | 2014 | Refereed Article |
| Caru, A., Cova, B., & Dalli, D. (2014) Mediterranean marketing and southern thinking: Retrospects and prospects. Journal of Consumer Behaviour, Vol. 13, 157-163. | 2014 | Refereed Article |
| Cova, B., Ezan, P., & Fuschillo, G. (2013) Zoom sur l'autoproduction du consommateur. Revue Francaise de Gestion, Vol. 39, No. 234, 115-133. | 2013 | Refereed Article |
| Carù, A., & Cova, B. (2012) Sociologia dei consumatori: modernità, postmodernità e oltre. In Borghini, S., Carù, A., Golfetto, F., Pace, S., Rinallo, D., Visconti, L., & Zerbini, F. (Eds.) Prodotto, consumatore e politiche di mercato quarant'anni dopo, (pp. 17-33). Milan: Egea. | 2012 | Chapter |
| Cova, B., & Paranque, B. (2012) Value creation versus destruction: The relationship between consumers, marketers and financiers. Journal of Brand Management, Vol. 20, No. 2, 147-158. | 2012 | Refereed Article |
| Cova, B. (2013) Le marketing destructeur ou constructeur de liens ? Lien social, sociabilité sociomarchande et societing. In Bourgne, P. (Ed.) Marketing, Remède ou Poison ?, (pp. 265-284). Cormelles-Le-Royal: EMS Management & Société. | 2013 | Chapter |
| Paranque, B., & Cova, B. (2013) How to enhance value? A comparative approach between marketing and finance. Global Business and Economics Review, Vol. 15, Nos. 2/3, 279-292. | 2013 | Refereed Article |
| Cova, B., Maclaran, P., & Bradshaw, A. (2013) Rethinking consumer culture theory from the postmodern to the communist horizon. Marketing Theory, Vol. 13, No. 2, 213-225. | 2013 | Refereed Article |
| Spencer, R., & Cova, B. (2012) Market solutions: Breaking free from dyad-centric logic and broadening the scope of S-D L. Journal of Marketing Management, Vol. 28, Issue 13/14, 1571-1587. | 2012 | Refereed Article |
| Cova, B., & Kim, T.Y. (2013) Luxury Consumer Tribes in Asia: Insights from South Korea. In Hoffman, J. & Coste-Maniere, I. (Eds.) Global Luxury Trends, Innovative Strategies for Emerging Markets, (pp. 138-154). Hampshire: Palgrave Macmillan. | 2013 | Chapter |
| Cova, B. (2012). La mise au travail des clients passionnes : le cas de la collaboration entre Alfa Romeo et les Alfistes. Sciences de la Societe, No. 82, 81-103. | 2012 | Refereed Article |
| Cova, B. (2011). Quando la marca la fanno I consumatori: Counter brand e Alter brand communities. In Cavaleri (Ed.) Comunicazione Liberata, Altri Modi di Comunicare e Partecipare, (pp. 141-158). Publisher: Francesco Brioschi. | 2011 | Chapter |
| Cova, B., Prevot, F., & Spencer, R. (2011). Ahoy all postmodern navigators! Conceptual havens in a stormy ocean. Industrial Marketing Management, Vol. 41, Issue 2, 365-367. | 2011 | Refereed Article |
| Carù, A., & Cova, B. (2012) Experiencing consumption, appropriating and marketing experiences. In Penaloza, L., Toulouse, N., & Visconti, L. (Eds.) Marketing Management: A Cultural Perspective (pp. 164-177). | 2012 | Chapter |
| Cova, B., & Cova, V. (2012). On the road to prosumption: Marketing discourse and the development of consumer competencies. Consumption Markets & Culture, Vol. 15, Issue 2, 149-168. | 2012 | Refereed Article |
| Cova, B., & Salle, R. (2011). A Projektmarketing es a Megoldasmarketing Tagabb Megkozelitese. In Gelei, A., & Mandjak, T. (Eds.) Dzsungel vagy esoerdo? (pp. 339-354). Zagreb: Algoritam | 2011 | Chapter |
| Cova, B. (2011). Communautés, tribus et réseaux sociaux. In MBA Marketing, (pp. 455-480). Publisher: Eyrolles. | 2011 | Chapter |
| Cova, B., Dalli, D., & Zwick, D. (2011). Critical perspectives on consumers' role as 'producers': Broadening the debate on value co-creation in marketing processes. Marketing Theory, Vol. 11, No. 3, (pp. 231-241). | 2011 | Refereed Article |
| Cova, B., & Shankar, A. (2012) Tribal Marketing. In Penaloza, L., Toulouse, N., & Visconti, L. (Eds.) Marketing Management: A Cultural Perspective (pp. 178-193). | 2012 | Chapter |
| Cova, B., Giordano, A., & Pallera, M. (2012). Marketing non-convenzionale. Viral, Guerrilla, Tribal, Societing e I 10 principi fondamentali del marketing postmoderno. Milan: Il Sole 24 Ore. | 2012 | Book |
| Cova, B. (2011), Il Made in Italy: Dopi i capitani d’industria e i creativi, gli artigiani?, In Bucci, A., Codeluppi, V. & Ferraresi, M. (Eds.), Il Made in Italy (pp. 137-144). Roma: Carocci. | 2011 | Chapter |
| Carù, A., & Cova, B. (2011). Marketing e Competenze dei Consumatori: l’approccio al mercato nel dopo-crisi. Milan: Egea. | 2011 | Book |
| Paranque, B., & Cova, B. (2010). The Individual-Collective Dialectic in Management Sciences. A Re-Reading Based on the Interpellation of Finance from a Marketing Standpoint. In T. Lagoarde-Segot (Ed.), After the Crisis: Rethinking Finance, (pp. 17-34). New York: Nova Science Publishers. | 2010 | Chapter |
| Cova, B. (2010). Il Marketing Tribale, (2nd Edition) Milan : Il Sole 24 Ore. | 2010 | Book |
| Cova, B., & Ozçaglar-Toulouse, N. (2010). Une histoire de la CCT française : parcours et concepts clés. Recherche et Applications en Marketing, 25-2, 69-91. | 2010 | Refereed Article |
| Cova, B. & Salle, R. (2011). Shaping Projects, Building Networks. In P.W.G. Morris, J.K. Pinto & J. Söderlund (Eds.), The Oxford HandBook of Project Management (pp. 391-409). Oxford: Oxford University Press. | 2011 | Chapter |
| Caru, A. & Cova, B. (2011) Autenticita mediterranea al di la degli stereotipi, Economia & Management, Vol. 4 2011 | 2011 | Refereed Article |
| Cova, B., Louyot, M.C., & Bonnemaizon, A. (2010). Marketing Critique: Le consommateur collaborateur en question. Paris: Lavoisier. | 2010 | Book |
| Caru, A., & Cova, B. (2010). Can the Generation Gap Impede Immersion in an Exhibition? The Case of Annisettanta (The 1970s). The International Journal of Arts Management, 13-2, 16-28. | 2010 | Refereed Article |
| Cova, B., Prévot, F. & Spencer R. (2010) Navigating between dyads and networks, Industrial Marketing Management, 9 (6), 879-886. | 2010 | Refereed Article |
| Cova, B., & White, T. (2010). Counter Brand and Alter-Brand Communities: The Impact of the Web 2.0 on Tribal Marketing Approaches. Journal of Marketing Management, 26,256-270. | 2010 | Refereed Article |
| Cova B & Dalli D “The Linking Value in Experiential Marketing: Acknowledging the Role of Working Consumers” in Maclaran, P., Saren, M., Stern, B. and Tadajewski, M. (Eds.), The Sage HandBook of Marketing Theory, London, Sage, 2009, pp 476-493 | 2009 | Chapter |
| Jalkala A, Cova B, Salle R & Salminen R.T "Changing Project Business Orientations: Towards a new Logic of Project Marketing" European Management Journal (2009) | 2009 | Refereed Article |
| Cova, B., & Cova, V. (2009). Les figures du nouveau consommateur Recherche et Applications en Marketing, 24-3. 81-100. | 2009 | Refereed Article |
| Cova B, Ford D & Salle R “Academic Brands and their Impact on Scientific Endeavour: The Case of Business Market Research and Researchers” Industrial Marketing Management Volume 38, Issue 6, August-September 2009 pp 570-576 | 2009 | Refereed Article |
| Cova, B., & Deruelle, V. (2010). A la recherche du plaisir dans les études consommateurs : Le cas des Orange Labs. Management & Avenir 31, 14-30. | 2010 | Refereed Article |
| Borghini S, Carù A & Cova B "Representing BtoB reality in case study research: Challenges and new opportunities" Industrial Marketing Management Vol. 39 (2010) pp 16–24 | 2010 | Refereed Article |
| Cova B & Badot O "Néo-Marketing (Reloaded)" Eds EMS 2009 | 2009 | Book |
| Cova, B., & Dalli, D. (2009). Working Consumers : The Next Step in Marketing Theory? Marketing Theory, 9-3, 315–339. | 2009 | Refereed Article |
| Ivens B.S, Pardo C, Salle R & Cova B “Relationship Keyness : The Underlying Concept for Different Forms of Key Relationship Management” Industrial Marketing Management Vol 38 (2009) pp 513-519 | 2009 | Refereed Article |
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