Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| D'ANTONE, S., B. COVA, "Functional and Symbolic Learning in CoPs: Impact on Community Dynamics", Management International, 2025, vol. 29, no. 1, pp. 73-84 | 2025 | Journal article |
| FUSCHILLO, G., J. CAYLA, B. COVA, "Saved by a brand: an odyssey of personal deliverance", Marketing Theory, 2025, vol. 25, no. 1, pp. 77-95 | 2025 | Journal article |
| MONTEVERDE, G., A. RUNFOLA, B. COVA, "Activist entrepreneurship for a sustainable future: an integrative framework", Journal of Small Business and Entrepreneurship, 2025, vol. 37, no. 2, pp. 294-319 | 2025 | Journal article |
| COVA, B., F. BARES, "Extricating the concept of linking value from its tribal gangue", Marketing Theory, 2025, vol. 25, no. 2, pp. 167-175 | 2025 | Journal article |
| DESSART, L., B. COVA, N. DAVIGNON, "How violence among consumers alters the expected benefits of participation in a consumer collective", Journal of Consumer Affairs, 2024, vol. 58, no. 3, pp. 840-865 | 2024 | Journal article |
| NARVANEN, E., B. COVA, "Half girl, half horse and with a stick – the augmented hybridity of hobbyhorse enthusiasts", Journal of Marketing Management, 2024, vol. 40, no. 17-18, pp. 1791-1812 | 2024 | Journal article |
| COVA, B., S. GUERCINI, "Tribal entrepreneurs: Caught in the crossfire of the tribal and market logics?", Consumption Markets & Culture, 2024, vol. 27, no. 1, pp. 1-16 | 2024 | Journal article |
| BARES, F., B. COVA, A. NEMANI, Start-up tribu - 2e édition. Comment entreprendre avec sa communauté., Éditions JFD, Montreal, Canada, 2024 | 2024 | Book |
| BARES, F., B. COVA, "Plaidoyer pour une prise en compte de la proposition de valeur de liaison entre consommateurs dans le champ de l’entrepreneuriat", Revue Internationale PME, 2023, vol. 36, no. 3-4, pp. 167-177 | 2023 | Journal article |
| BARES, F., B. COVA, "Mouvements de consommateurs activistes : Entre cadrage des fondateurs et auto-organisation des membres", Recherche et Applications en Marketing, 2023, vol. 38, no. 1, pp. 14– 39 | 2023 | Journal article |
| COVA, B., A. SHANKAR, J. COFFIN , "Marketplaces Cultures" in Consumer Culture Theory Second Edition., Eric Arnould, Craig Thompson, David Crockett & Michelle Weinberger Eds, Sage, pp. 97-110, 2023 | 2023 | Book chapter |
| SKÅLÉN, P., B. COVA, J. GUMMERUS J, A. SIHVONEN, "Marketing-as-practice: A framework and research agenda for value-creating marketing activity", Marketing Theory, 2023, vol. 23, no. 2, pp. 185-206 | 2023 | Journal article |
| CARU, A., B. COVA, Z. VOSS, "Disruptive Audience Performance: The Extremes of the Duet Applauses/Boos", International Journal of Arts Management, 2023, vol. 26, no. 1, pp. 72-81 | 2023 | Journal article |
| BARES, F., B. COVA, A. NEMANI, START-UPS AND THE MOBILIZATION OF SOCIAL INTERACTIONS, Emerald Group Publishing Limited, Bingley, UK, Great Britain, 2023 | 2023 | Book |
| BARES, F., B. COVA, "Co-creating Brand Value with Diaspora Volunteers", Management International, 2022, vol. 26, no. 6, pp. 253-270 | 2022 | Journal article |
| BARES, F., B. COVA, A. NEMANI, Start Up Tribu; Comment entreprendre avec sa communauté, Editions EMS, Caen, France, 2022 | 2022 | Book |
| FUSCHILLO, G., J. CAYLA, B. COVA, "Brand magification: when brands help people reconstruct their life", European Journal of Marketing, 2022, vol. 56, no. 3, pp. 768-789 | 2022 | Journal article |
| COVA, V., B. COVA, "Réenchanter l’expérience de consummation par la douleur : Un moyen ‘magique’ d’accéder au salut ?," in Variations sur la consommation et la distribution : Individus, expériences, systèmes.., Des Garets, V. & Paché, G. Eds, Presses Universitaires d'Aix-Marseille, pp. 51-57, 2022 | 2022 | Book chapter |
| COVA, B., L. DESSART, "You’ll Never Walk Alone: Socializing and Finding your Tribe in a Digital Age" in The Routledge Handbook of Digital Consumption 2e Edition., Rosa Llamas and Russell Belk Ed., Routledge, chap. 41, pp. 218-227, 2022 | 2022 | Book chapter |
| COVA, B., "How the ‘invisible diaspora hand’ moves brands and places", Qualitative Market Research: An International Journal, 2022, vol. 25, no. 5, pp. 585-595 | 2022 | Journal article |
| COVA, B., L. CANTONE, P. P. TESTA, "Giving form to future branding realities.", Journal of Service Management, 2022, vol. 33, no. 3, pp. 417-427 | 2022 | Journal article |
| COVA, B., "Ventolin: A market icon", Consumption Markets & Culture, Spring 2022, vol. 25, no. 2, pp. 195-205 | 2022 | Journal article |
| WELTÉ, J. B., J. CAYLA, B. COVA, "The intimacy trap: Navigating the commercial friendships of luxury", Journal of Business Research, 2022, vol. 145, pp. 649-659 | 2022 | Journal article |
| GUERCINI, S., B. COVA, "How innovation nurtures well-being in enthusiast communities", Innovation: Organization & Management , 2022, vol. 24, no. 4, pp. 522-551 | 2022 | Journal article |
| COVA, B., F. BARES, A. NEMANI, "Creating a Brand Community at the Bottom of the Pyramid: The Case of a Cameroonian Music Platform", Journal of Marketing Management, 2021, vol. 37, no. 9-10, pp. 887-913 | 2021 | Journal article |
| COVA, B., "The New Frontier of Consumer Experiences: Escape through Pain", Academy of Marketing Science Review (AMS Review), 2021, vol. 11, pp. 60-69 | 2021 | Journal article |
| DESSART, L., B. COVA, "Brand repulsion: consumers’ boundary work with rejected brands", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1285-1311 | 2021 | Journal article |
| COVA, B., B. S. IVENS, R. SPENCER, "The ins and outs of market shaping: Exclusion as a darkside?", Journal of Business Research, 2021, vol. 124, pp. 483-493 | 2021 | Journal article |
| COVA, B., R. SPENCER, F. N. H. FERREIRA, J. PROENÇA, "Understanding the morphing of focal nets in the solution business: a triad management perspective", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 12, pp. 2243-2256. | 2021 | Journal article |
| BARES, F., B. COVA, G. FARDE, R. SALLE, "Caught in the crossfire of orders of worth: A failed attempt by a small business to reconfigure a French public sector", Journal of Small Business and Entrepreneurship, 2020, vol. 32, no. 2, pp. 203-222 | 2020 | Journal article |
| COVA, B., "Living Parallel Lives: Karin, Henrikki, Me and the Others" in Henrikki Tikkanen 50., Juho-Petteri Huhtala & Joel Hietanen Ed., Nordic Institute of Business & Society, pp. 162-175, 2020 | 2020 | Book chapter |
| CANTONE, L., B. COVA, P. P. TESTA, "Nostalgia and Pastiche in the Post-postmodern Zeitgeist: The ‘Postcard’ from Italy", Marketing Theory, 2020, vol. 20, no. 4, pp. 481-500 | 2020 | Journal article |
| CARU, A., B.COVA, "Experiencing Consumption" in Marketing Management: A Cultural Perspective 2nd Edition., Penaloza, L., Toulouse, N. & Visconti, L.M. Eds, Routledge, pp. 139-152, 2020 | 2020 | Book chapter |
| COVA, B., "To Change the Law, Defy the Law: Hijacking the Cause and Co-opting Its Advocate", Journal of Public Policy & Marketing, 2020, vol. 39, no. 4, pp. 430-443 | 2020 | Journal article |
| COVA, B., A.SHANKAR, "Tribal Marketing" in Marketing Management: A Cultural Perspective 2nd Edition., Penaloza, L., Toulouse, N. & Visconti, L.M. Eds, Routledge, pp. 168-182, 2020 | 2020 | Book chapter |
| COVA, B., P. COHENDET, L. SIMON, K. GOGLIO-PRIMARD, ""Innover avec et par les communautés: Un nouveau défi pour les entreprises !" Intro", Revue Française de Gestion, 2020, vol. 287, no. 2, pp. 69-79 | 2020 | Journal article |
| COVA, B., "Entre communautarisation de la consommation et marchandisation de la vie quotidienne" in Les reconfigurations de l'échange marchand., Myriam Ertz, Damien Hallegate & Julien Bousquet Eds, Presses de l'Université du Québec, chap. Préface, pp. VII-XVI, 2019 | 2019 | Book chapter |
| COVA, B., B.PARANQUE, "Tensions between Value Capture and Value Slippage: The Case of Brand Communities", Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2019, vol. 36, no. 1, pp. 35-46 | 2019 | Journal article |
| COVA, B., "Jamais sans ma tribu ? Modulations de la relation de service en marketing tribal", Decisions Marketing, 2019, no. 95, pp. 15-32 | 2019 | Journal article |
| COVA, B., P. SKALEN, S. PACE, "Interpersonal practice in project marketing: How institutional logics condition and change them", Journal of Business and Industrial Marketing, 2019, vol. 34, no. 4, pp. 723-734 | 2019 | Journal article |
| COVA, V., B.COVA, "Pain, suffering and the consumption of spirituality: a toe story", Journal of Marketing Management, 2019, vol. 35, no. 5-6, pp. 565-585 | 2019 | Journal article |
| COVA, V., B. COVA, "Experience copycats. The Compostela case", Journal of Product and Brand Management, 2019, vol. 28, no. 6, pp. 720-732 | 2019 | Journal article |
| AARIKKA-STENROOS, L., L.AABOEN, B.COVA, A.ROLSFEN, "Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business", Industrial Marketing Management, 2018, vol. 68, no. 1, pp. 74-85 | 2018 | Journal article |
| COVA, B., A.CARU, J.CAYLA, "Re-conceptualizing escape in consumer research", Qualitative Market Research: An International Journal, 2018, vol. 21, no. 4, pp. 445-464 | 2018 | Journal article |
| COVA, B., A.SHANKAR, "Consumption tribes and collective performance" in Consumer Culture Theory., Eric J. Arnould & Craig J Thompson Ed., Sage, pp. 88-106, 2018 | 2018 | Book chapter |
| COVA, B., D.DALLI, "Prosumption tribes: How consumers collectively rework brands, products, services and markets" in The SAGE Handbook of Consumer Culture., Olga Kravets, Pauline Maclaran, Steven Miles & Alladi Venkatesh Eds, Sage, pp. 235-255, 2018 | 2018 | Book chapter |
| COVA, B., G.GAGLIO, J.WEBER, P.CHANIAL, "Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company", Journal of Business Ethics, 2018, vol. 148, no. 4, pp. 783-799 | 2018 | Journal article |
| COVA, B., P.CHANIAL, A.CAILLE, G.GAGLIO, J.WEBER, "Gérer par la valeur sociale : Un pari impossible pour les mutuelles ?" in GESS : Gestion des Entreprises Sociales et Solidaires., Amina BEJI-BECHEUR, Pénélope CODELLO, Pascale CHATEAU TERRISSE Eds, Editions EMS, pp. 83-104., 2018 | 2018 | Book chapter |
| GUERCINI, S., B.COVA, "Unconventional entrepreneurship", Journal of Business Research, 2018, vol. 92, no. November, pp. 385-391 | 2018 | Journal article |
| PARANQUE, B., B.COVA, "Exploitation and Emancipation" in The Routledge Companion to Critical Marketing., Tadajewski,M., Higgins, M., Denegri-Knott,J. and Varman, R. Eds, Routledge, chap. 27, pp. 439-452, 2018 | 2018 | Book chapter |
| COVA, B., G.FUSCHILLO, S.PACE, Le Marche Siamo Noi, FrancoAngeli Editore, Milano, Italy, 2017 | 2017 | Book |
| SCOTT, R., J.CAYLA, B.COVA, "Selling Pain to the Saturated Self", Journal of Consumer Research, 2017, vol. 44, no. 1, pp. 22-43 | 2017 | Journal article |
| TESTA, P., B.COVA, L.CANTONE, "The process of de-iconisation of an iconic brand: a genealogical approach", Journal of Marketing Management, 2017, vol. 33, no. 17-18, pp. 1490-1521 | 2017 | Journal article |
| BARES, F., B. COVA, S. HOMBOURGER-BARÈS, "Coaching entrepreneurial : Comment intégrer la passion ?", Entreprendre et Innover, 2017, no. 35, pp. 7-18 | 2017 | Journal article |
| COVA, B., "Pourquoi les cadres paient-ils pour souffrir le dimanche ?", Le libellio D'Aegis, 2017, vol. 13, no. 2, pp. 7-17 | 2017 | Journal article |
| COVA, B., La vie sociale des marques, Editions EMS, Caen, France, 2017 | 2017 | Book |
| COVA, B., E.REMY, "Au coeur du phénomène collaboratif : l’entraide" in La Consommation Collaborative., Decrop, A. Eds, De Boeck-Vuibert, 2017 | 2017 | Book chapter |
| COVA, B., V.COVA, H.EL JURDI, "Ethnographies of a Mediterranean Vestaval: The Passeggiata" in Contemporary Consumer Culture Theory., Sherry, J. F. Jr. & Fischer, E. Eds, Routledge, pp. 130-151, 2017 | 2017 | Book chapter |
| FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A phase model for solution relationship development: a case study in the aerospace industry", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 5, pp. 625-639 | 2017 | Journal article |
| FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A dynamics-based approach to solutions typology: A case from the aerospace industry", Industrial Marketing Management, 2016, vol. 58, pp. 114-122 | 2016 | Journal article |
| COVA, B., S.D'ANTONE, "Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict", Journal of Consumer Affairs, 2016, vol. 50, no. 1, pp. 166-192 | 2016 | Journal article |
| CARU, A., B.COVA, S.PACE, "Innovating’ as an interaction of practices: the case of customers’ use of a new website" in Innovating in practices: perspectives and experiences., Tiziana Russo Spena, Cristina Mele & Maaria Nuutinen Eds, Springer International Publishing, pp. 139-157, 2016 | 2016 | Book chapter |
| CARU, A., L.COLM, B.COVA, "Innovating Services Through Experiences: An Investigation of Servicescape’s Pivotal Role," in Service Innovation. Novel Ways of Creating Value in Actor Systems., Toivonen, M Eds, Springer Japan, pp. 149-170, 2016 | 2016 | Book chapter |
| COVA, B., "Brand Communities" in The Blackwell Encyclopedia of Sociology., Ritzer, G. Eds, Blackwell Publishing, 2016 | 2016 | Book chapter |
| COVA, B., B.PARANQUE, "Value slippage in brand transformation: a conceptualization", Journal of Product and Brand Management, 2016, vol. 25, no. 1, pp. 3-10 | 2016 | Journal article |
| COVA, B., S. GUERCINI, "Passion et entrepreneuriat : Vers un entrepreneur tribal ?", Revue de l'Entrepreneuriat, 2016, vol. 15, no. 2, pp. 7-34 | 2016 | Journal article |
| PARANQUE, B., B.COVA, "Brand Value Creation versus Destruction: The Relationship between Consumers, Marketers, and Financiers" in Finance Reconsidered: New Perspectives for a Responsible and Sustainable Finance., Bernard Paranque, Roland Pérez Eds, Emerald Group Publishing Limited, pp. 245-261, 2016 | 2016 | Book chapter |
Teaching domains
Marketing
Methodology
Research domains
Consumer Behavior
- Consumer Culture Theory (CCT)
Brands & Branding
BtoB Marketing
Entrepreneurship
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