Publication | Year of publication | Type of publication |
---|---|---|
Testa, P., Cova, B., Cantone, L. (2017). The process of de-iconisation of an iconic brand: a genealogical approach. Journal of Marketing Management, 33 (17-18), December, 1490-1521 | 2017 | Refereed Article |
Cova, B. (2017). La vie sociale des marques. Caen : Editions EMS, août, 195 p., ISBN-10: 237687050X | 2017 | Book |
Aarikka-Stenroos, L., Aaboen, L., Cova, B. & Rolfsen, A. (2018). Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business. Industrial Marketing Management, 68, 74-85 | 2018 | Refereed Article |
Cova, B., Gaglio, G., Weber, J. & Chanial, P. (2018). Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company. Journal of Business Ethics, 148 (4), April, 783-799 | 2018 | Refereed Article |
Cova, B. & Paranque, B. (2016), Value slippage in brand transformation: a conceptualization, Journal of Product and Brand Management, Vol. 25, N°1, pp. 3-10. | 2016 | Refereed Article |
Cova, B. & D'Antone, S. (2016) Brand Iconicity vs. Anti-Consumption Well Being Concerns: The Nutella Palm Oil Conflict. Journal of Consumer Affairs, Vol. 50, Issue 1, pp. 166–192. | 2016 | Refereed Article |
Louyot-Gallicher, M. & Cova, B. (2015), Mise en perspective de l’autoproduction accompagnée, In Curbatov, O. (Ed.), Knowledge Marketing, Paris, Impressum, pp. 110-136. | 2015 | Chapter |
Cova, B., Pardo, C., Salle, R., & Spencer, R. (2015) Normal vs. Spectacular Science. Industrial Marketing Management, 49, 80-83. DOI: 10.1016/j.indmarman.2015.05.035 | 2015 | Refereed Article |
Cova, B. (2015), Les ‘clients volontaires’, ou l’émergence des travailleurs bénévoles, In Bertrand, A. (Ed.), Cahiers de l’ANVIE N°6, Le travail, entre crise et renouveau, Paris, Anvie, pp. 56-58. | 2015 | Chapter |
Carù, A. & Cova, B. (2015), Co-creating the collective service experience, Journal of Service Management, Vol. 26, N° 2 pp. 276-294. | 2015 | Refereed Article |
Cova, B. (2015), Saintes marques, Le Libellio d’Aegis, Vol. 11, N°3, pp. 71-77. | 2015 | Refereed Article |
B. Cova (2016) Brand Communities in G. Ritzer (ed) The Blackwell Encyclopedia of Sociology. John Wiley & Sons | 2016 | Chapter |
Cova, B. & Guercini, S. (2016), Passion et entrepreneuriat : Vers un entrepreneur tribal ? Revue de l’Entrepreneuriat, Vol. 15, N°2, pp. 7-34. | 2016 | Refereed Article |
Cova, B., Gaglio, G., Weber, J. & Chanial, P. (2016), Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company, Journal of Business Ethics, DOI 10.1007/s10551-016-3102-1 | 2016 | Refereed Article |
Fuschillo, G. & Cova, B. (2015) Subverting the market to help other consumers: The 'la repasse' phenomenon. Journal of Consumer Behaviour, 14(4), 261-269. | 2015 | Refereed Article |
Cova, B. (2015), Michel Maffesoli : Postmodernité et tribalisme, in Rémy, E. & Robert-Demontrond, P., Eds., Regards croisés sur la consommation, Tome 2 – Des structures au retour de l’acteur, Cormeille,s, EMS, pp. 167-183. | 2015 | Chapter |
Cova, B., Pace, S. & Skalen, P. (2015) Brand volunteering: Value co-creation with unpaid consumers. Marketing Theory, Vol. 15(4) 465–485. DOI: 10.1177/1470593115568919 | 2015 | Refereed Article |
Cova, B. (2015), Derrida, Deleuze et Lyotard : French Theory, Postmodernisme et autres, in Rémy, E. & Robert-Demontrond, P., Eds., Regards croisés sur la consommation, Tome 2 – Des structures au retour de l’acteur, Cormeille,s, EMS, pp. 127-139. | 2015 | Chapter |
Cova, B., Pace, S. & Skalen, P. (2015), Marketing with working consumers: The case of a carmaker and its brand community, Organization, Vol. 22, N° 5, pp.682-701. DOI: 10.1177/1350508414566805. | 2015 | Refereed Article |
Cova, B. & Herbert, M. (2014) Repenser La Production du Consommateur dans la Distribution : Prosumer et Distribucoeur. In Collin-Lachaud, I. (Ed.) Repenser le Commerce Vers une Perspective Socio-Culturelle de la Distribution, (pp. 178-197). Paris: Editions EMS. | 2014 | Chapter |
Cova, B., Pardo, C., Salle, R., & Spencer, R. (2014) Coping with Recurring Issues in BtoB research: The Sisyphus effect? Or a "rolling stone" Syndrome? The Industrial Marketing and Purchasing Journal, Vol. 8, Issue 3, 101-106. | 2014 | Refereed Article |
Cova, B. & Fuschillo, G. (2014) Faire cavalier seul ensemble : "le passage de ticket." La Revue du Mauss, No. 44, 201-216. | 2014 | Refereed Article |
Cova, B. & Cova, V. (2014) CCT applied research and the limits of consumers' heroicisation. Journal of Marketing Management, Vol. 30, Nos. 11-12, 1086-1100. | 2014 | Refereed Article |
Saucet, M. & Cova, B. (2015) The secret lives of unconventional campaigns: Street marketing on the fringe. Journal of Marketing Communications, Vol. 21, No. 1, 65-77. | 2015 | Refereed Article |
Caru, A. & Cova, B. (2015) Co-creating the collective service experience. Journal of Service Management, Vol. 26, Issue 2, 276-294. | 2015 | Refereed Article |
Caru, A. & Cova, B. (2014) The Design of Consumer Experiences: Managerial Approaches for Service Companies. In Baglieri, E., Karmarkar, U. (Eds.) Managing Consumer Services, (pp. 91-108). London: Springer. | 2014 | Chapter |
Cova, B. & Rémy, E. (2014) La consommation en clé de don : état des lieux rétrospectif et prospectif. La Revue du Mauss, No. 44, 159-180. | 2014 | Refereed Article |
Caillé, A., Chanial, P., Cova, B., Gauthier, F. & Rémy, E. (2014) Consommer, donner, s'adonner. Les ressorts de la consommation. La Revue du Mauss, No. 44, 5-26. | 2014 | Refereed Article |
Skalen, P., Pace, S. & Cova, B. (2015) Firm-brand community value co-creation as alignment of practices. European Journal of Marketing, Vol. 49, Issue 3/4, 596-620. | 2015 | Refereed Article |
Cova, B. (2013) Consumer culture in a post-modern world. Mercato e Competitivita. | 2013 | Refereed Article |
Cova, B. (2014), The life of a cult object before, during and after an ethnographic study: The HP 12c financial calculator. In Denny, R. & Sunderland, P. (Eds.), HandBook of Anthropology in Business (pp. 396-411). Walnut Creek: Left Coast Press. | 2014 | Chapter |
Leroy, J., Cova, B., & Salle, R. (2013) Zooming in VS zooming out on value co-creation: Consequences for BtoB research. Industrial Marketing Management, Vol. 42, Issue 7, 1102-1111. | 2013 | Refereed Article |
Boulaire, C., & Cova, B. (2013) The dynamics and trajectory of creative consumption practices as revealed by the postmodern game of geocoaching. Consumption, Markets & Culture, Vol. 16, Issue 1, 1-24. | 2013 | Refereed Article |
Cova, B. (2014) Re-branding brand genericide. Business Horizons, Vol. 57, 359-369. | 2014 | Refereed Article |
Caru, A., Cova, B., & Pace, S. (2014) Combining Qualitative Methods in Practice: A Contextualized Account of the Evolution of Consumer Studies. Management Decision, Vol. 52, Issue 4, 777-793. | 2014 | Refereed Article |
Fyrberg-Yngfalk, A., Cova, B., Pace, S., & Skalen, P. (2013) Control and Power in Online Consumer Tribes: The Role of Confessions. In Belk, R., Price, L., Penaloza, L. (Eds.) Consumer Culture Theory, Research in Consumer Behavior, (pp. 325-350). Bristol: Emerald Group Publishing. | 2013 | Chapter |
Nogueira Holanda Ferreira, F., Proenςa, J., Spencer, R., & Cova, B. (2013) The transition from products to solutions: External business model fit and dynamics. Industrial Marketing Management, Vol. 42, Issue 7, 1093-1101. | 2013 | Refereed Article |
Cova, B. & Saucet, M. (2014), Unconventional Marketing: From Guerrilla to Consumer Made. In Moutinho, L., Bigné, E. & Manrai, A.K. (Eds), The Routledge Companion to the Future of Marketing, (pp. 217-233). Oxon: Routledge. | 2014 | Chapter |
Cova, B. (2013) Le généricide des marques : leurre ou menace réelle? Décisions Marketing, no. 71, 111-123. | 2013 | Refereed Article |
Cova, B., Fuschillo, G., & Saucet, M. (2014) Attualita e Prospettive dello Street Marketing: La strada, tra supporto e sostanza. MicroMacro Marketing, No. 1, 145-166. | 2014 | Refereed Article |
Cayla, J., Cova, B., & Maltese, L. (2013) Party time: Recreation rituals in the world of B2B. Journal of Marketing Management, Vol. 29, Nos. 11-12, 1394-1421. | 2013 | Refereed Article |
Cova, B. & Saucet, M. (2014) Le street marketing, forcément transgressif ? Décisions Marketing, No. 73, 23-39. | 2014 | Refereed Article |
Caru, A., Cova, B., & Dalli, D. (2014) Mediterranean marketing and southern thinking: Retrospects and prospects. Journal of Consumer Behaviour, Vol. 13, 157-163. | 2014 | Refereed Article |
Cova, B., Ezan, P., & Fuschillo, G. (2013) Zoom sur l'autoproduction du consommateur. Revue Francaise de Gestion, Vol. 39, No. 234, 115-133. | 2013 | Refereed Article |
Carù, A., & Cova, B. (2012) Sociologia dei consumatori: modernità, postmodernità e oltre. In Borghini, S., Carù, A., Golfetto, F., Pace, S., Rinallo, D., Visconti, L., & Zerbini, F. (Eds.) Prodotto, consumatore e politiche di mercato quarant'anni dopo, (pp. 17-33). Milan: Egea. | 2012 | Chapter |
Cova, B., & Paranque, B. (2012) Value creation versus destruction: The relationship between consumers, marketers and financiers. Journal of Brand Management, Vol. 20, No. 2, 147-158. | 2012 | Refereed Article |
Cova, B. (2013) Le marketing destructeur ou constructeur de liens ? Lien social, sociabilité sociomarchande et societing. In Bourgne, P. (Ed.) Marketing, Remède ou Poison ?, (pp. 265-284). Cormelles-Le-Royal: EMS Management & Société. | 2013 | Chapter |
Paranque, B., & Cova, B. (2013) How to enhance value? A comparative approach between marketing and finance. Global Business and Economics Review, Vol. 15, Nos. 2/3, 279-292. | 2013 | Refereed Article |
Cova, B., Maclaran, P., & Bradshaw, A. (2013) Rethinking consumer culture theory from the postmodern to the communist horizon. Marketing Theory, Vol. 13, No. 2, 213-225. | 2013 | Refereed Article |
Spencer, R., & Cova, B. (2012) Market solutions: Breaking free from dyad-centric logic and broadening the scope of S-D L. Journal of Marketing Management, Vol. 28, Issue 13/14, 1571-1587. | 2012 | Refereed Article |
Cova, B., & Kim, T.Y. (2013) Luxury Consumer Tribes in Asia: Insights from South Korea. In Hoffman, J. & Coste-Maniere, I. (Eds.) Global Luxury Trends, Innovative Strategies for Emerging Markets, (pp. 138-154). Hampshire: Palgrave Macmillan. | 2013 | Chapter |
Cova, B. (2012). La mise au travail des clients passionnes : le cas de la collaboration entre Alfa Romeo et les Alfistes. Sciences de la Societe, No. 82, 81-103. | 2012 | Refereed Article |
Cova, B. (2011). Quando la marca la fanno I consumatori: Counter brand e Alter brand communities. In Cavaleri (Ed.) Comunicazione Liberata, Altri Modi di Comunicare e Partecipare, (pp. 141-158). Publisher: Francesco Brioschi. | 2011 | Chapter |
Cova, B., Prevot, F., & Spencer, R. (2011). Ahoy all postmodern navigators! Conceptual havens in a stormy ocean. Industrial Marketing Management, Vol. 41, Issue 2, 365-367. | 2011 | Refereed Article |
Carù, A., & Cova, B. (2012) Experiencing consumption, appropriating and marketing experiences. In Penaloza, L., Toulouse, N., & Visconti, L. (Eds.) Marketing Management: A Cultural Perspective (pp. 164-177). | 2012 | Chapter |
Cova, B., & Cova, V. (2012). On the road to prosumption: Marketing discourse and the development of consumer competencies. Consumption Markets & Culture, Vol. 15, Issue 2, 149-168. | 2012 | Refereed Article |
Cova, B., & Salle, R. (2011). A Projektmarketing es a Megoldasmarketing Tagabb Megkozelitese. In Gelei, A., & Mandjak, T. (Eds.) Dzsungel vagy esoerdo? (pp. 339-354). Zagreb: Algoritam | 2011 | Chapter |
Cova, B. (2011). Communautés, tribus et réseaux sociaux. In MBA Marketing, (pp. 455-480). Publisher: Eyrolles. | 2011 | Chapter |
Cova, B., Dalli, D., & Zwick, D. (2011). Critical perspectives on consumers' role as 'producers': Broadening the debate on value co-creation in marketing processes. Marketing Theory, Vol. 11, No. 3, (pp. 231-241). | 2011 | Refereed Article |
Cova, B., & Shankar, A. (2012) Tribal Marketing. In Penaloza, L., Toulouse, N., & Visconti, L. (Eds.) Marketing Management: A Cultural Perspective (pp. 178-193). | 2012 | Chapter |
Cova, B., Giordano, A., & Pallera, M. (2012). Marketing non-convenzionale. Viral, Guerrilla, Tribal, Societing e I 10 principi fondamentali del marketing postmoderno. Milan: Il Sole 24 Ore. | 2012 | Book |
Cova, B. (2011), Il Made in Italy: Dopi i capitani d’industria e i creativi, gli artigiani?, In Bucci, A., Codeluppi, V. & Ferraresi, M. (Eds.), Il Made in Italy (pp. 137-144). Roma: Carocci. | 2011 | Chapter |
Carù, A., & Cova, B. (2011). Marketing e Competenze dei Consumatori: l’approccio al mercato nel dopo-crisi. Milan: Egea. | 2011 | Book |
Paranque, B., & Cova, B. (2010). The Individual-Collective Dialectic in Management Sciences. A Re-Reading Based on the Interpellation of Finance from a Marketing Standpoint. In T. Lagoarde-Segot (Ed.), After the Crisis: Rethinking Finance, (pp. 17-34). New York: Nova Science Publishers. | 2010 | Chapter |
Cova, B. (2010). Il Marketing Tribale, (2nd Edition) Milan : Il Sole 24 Ore. | 2010 | Book |
Cova, B., & Ozçaglar-Toulouse, N. (2010). Une histoire de la CCT française : parcours et concepts clés. Recherche et Applications en Marketing, 25-2, 69-91. | 2010 | Refereed Article |
Cova, B. & Salle, R. (2011). Shaping Projects, Building Networks. In P.W.G. Morris, J.K. Pinto & J. Söderlund (Eds.), The Oxford HandBook of Project Management (pp. 391-409). Oxford: Oxford University Press. | 2011 | Chapter |
Caru, A. & Cova, B. (2011) Autenticita mediterranea al di la degli stereotipi, Economia & Management, Vol. 4 2011 | 2011 | Refereed Article |
Cova, B., Louyot, M.C., & Bonnemaizon, A. (2010). Marketing Critique: Le consommateur collaborateur en question. Paris: Lavoisier. | 2010 | Book |
Caru, A., & Cova, B. (2010). Can the Generation Gap Impede Immersion in an Exhibition? The Case of Annisettanta (The 1970s). The International Journal of Arts Management, 13-2, 16-28. | 2010 | Refereed Article |
Cova, B., Prévot, F. & Spencer R. (2010) Navigating between dyads and networks, Industrial Marketing Management, 9 (6), 879-886. | 2010 | Refereed Article |
Cova, B., & White, T. (2010). Counter Brand and Alter-Brand Communities: The Impact of the Web 2.0 on Tribal Marketing Approaches. Journal of Marketing Management, 26,256-270. | 2010 | Refereed Article |
Cova B & Dalli D “The Linking Value in Experiential Marketing: Acknowledging the Role of Working Consumers” in Maclaran, P., Saren, M., Stern, B. and Tadajewski, M. (Eds.), The Sage HandBook of Marketing Theory, London, Sage, 2009, pp 476-493 | 2009 | Chapter |
Jalkala A, Cova B, Salle R & Salminen R.T "Changing Project Business Orientations: Towards a new Logic of Project Marketing" European Management Journal (2009) | 2009 | Refereed Article |
Cova, B., & Cova, V. (2009). Les figures du nouveau consommateur Recherche et Applications en Marketing, 24-3. 81-100. | 2009 | Refereed Article |
Cova B, Ford D & Salle R “Academic Brands and their Impact on Scientific Endeavour: The Case of Business Market Research and Researchers” Industrial Marketing Management Volume 38, Issue 6, August-September 2009 pp 570-576 | 2009 | Refereed Article |
Cova, B., & Deruelle, V. (2010). A la recherche du plaisir dans les études consommateurs : Le cas des Orange Labs. Management & Avenir 31, 14-30. | 2010 | Refereed Article |
Borghini S, Carù A & Cova B "Representing BtoB reality in case study research: Challenges and new opportunities" Industrial Marketing Management Vol. 39 (2010) pp 16–24 | 2010 | Refereed Article |
Cova B & Badot O "Néo-Marketing (Reloaded)" Eds EMS 2009 | 2009 | Book |
Cova, B., & Dalli, D. (2009). Working Consumers : The Next Step in Marketing Theory? Marketing Theory, 9-3, 315–339. | 2009 | Refereed Article |
Ivens B.S, Pardo C, Salle R & Cova B “Relationship Keyness : The Underlying Concept for Different Forms of Key Relationship Management” Industrial Marketing Management Vol 38 (2009) pp 513-519 | 2009 | Refereed Article |
Bernard Cova is Senior Professor of Marketing at Kedge Business School. A pioneer in the field of collective consumption since the early nineties, his internationally‐influential research has paved the way to brand community approaches. His work on this topic has been published in the International Journal of Research in Marketing, the European Journal of Marketing, Marketing Theory and the Journal of Business Research. He is also known for his groundbreaking research in B2B marketing, especially in the field of solution marketing. His work on this topic has been published in the Journal of Marketing Management, the Journal of Business & Industrial Marketing, and Industrial Marketing Management.