Lionel MALTESE

Marketing

Associate Professor, Aix-Marseille University, Affiliate Professor Kedge Business School

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Lionel Maltese holds a PhD in Management Science from IAE Aix-en-Provence, Aix Marseille University (2004).  He has been an Associate Professor at Kedge Business School, teaching and conducting research in Sport Event Management and Marketing since 2006.

He is also an Assistant Professor (Maître de Conférences) at Aix Marseille University – IUT Marseille, teaching in Strategic Management and Organizational Behaviour. He has been Head of the Professional Bachelor in New Technologies of Information and Communication since 2005 and DUT GEA2.

His research focus is on Strategic Management and resource-based approaches, Reputation Management, Sponsorship Activation, Event Management, Sport Marketing and Management.

He is a consulting expert for BNP Paribas (Hospitality Business Marketing), and for French tennis ATP tournaments (Open13 Marseille – Open Parv Auverne Rhone Alpes - BNP Paribas Masters Paris FFT – WTA Bussels Open – Open de Nice Côte d’Azur), advising on issues including: Event Organization, Strategic Asset Management and Planning, Entertainment & New Technologies Management, Ticketing Strategy and Hospitality Management, Sponsorship activations, Cause Related Marketing.

He has also worked as a Consulting expert for the professional football clubs, PSG, working on the Fan Experience and Marketing Strategy, and Olympic of Marseille, working on Business Marketing Assets.

Since February 2017, he is member of the Executive Committee of the French Federation of Tennis (FFT) – Roland Garros – Rolex Paris Masters in charge of the economic development and Research & Development department.

Website: lionelmaltese.fr

    Recent publications
    Publication Year of publication Type of publication
    Maltese, L. (2014) , Les « marquee player » au pouvoir – scénario team in Grandeur. In Chaudel, V. (Ed) Les Cahiers de Prospective du Fonds Promesse (pp. 38-45) 2014 Chapter
    Maltese, L., Pons, F., & Prévot, F. (2015) Managing e-reputation and key stakeholders in the context of sport expressive organizations. International Studies of Management and Organization, Forthcoming 2015 Refereed Article
    Cayla, J., Cova, B., & Maltese, L. (2013) Party time: Recreation rituals in the world of B2B. Journal of Marketing Management, Vol. 29, Nos. 11-12, 1394-1421. 2013 Refereed Article
    Maltese, L. & Danglade, J.P. (2014) Marketing du sport et événementiel sportif. Paris: Dunod. 2014 Book
    Maltese, L. & Veran, L. (2013) Managing and modelling the combination of resources and global brands in international sporting events. International Journal of Business and Globalisation, Vol. 11, No. 1, 19-44. 2013 Refereed Article
    Maltese, L., & Danglade, J.P. (2012). RSE et organisateurs d’événements sportifs. In Bayle, E., Chapterpelet, J.L., Franςois, A., & Maltese, L. (Eds.) Sport & RSE, Vers un Management Responsable ? (pp. 115-143). Brussels: De Boeck. 2012 Chapter
    Maltese, L. (2011). Parrainage sportif ecocitoyen. In Bayle, E., Chapterpelet, J.L., Franςois, A., & Maltese, L. (Eds.) Sport & RSE, Vers un Management Responsable ? (pp. 145-163). Brussels: De Boeck. 2011 Chapter
    Maltese, L., & Veran, L. (2010). Managing and Modeling the Combination of Resources in Professional Sporting Events. In S. Butenko, J. Gil-Lafuente, and P.M. Pardalos (Eds.), Optimal Strategies in Sports Economics and Management, (pp. 59-86). Berlin, Heidelberg: Springer-Verlag. 2010 Chapter
    Prévot, F., Brulhart, F., Guieu, G., & Maltese, L. (2010). Perspectives fondées sur les ressources. Proposition de synthèse. Revue Française de Gestion, 204, 87-103. 2010 Refereed Article
    Bayle E & Maltese L « La filière socio-économique du tennis en France » Ouvrage Collectif Le Tennis dans la société de Demain, Editions AFRAPS pp 31-46 2009 Chapter
    Maltese, L., & Prévot, F. (2010). Management de la réputation et stratégies d’internationalisation des clubs sportifs professionnels : le cas de l’Olympique Lyonnais en Chine. Revue Européenne de Management du Sport, 26, 62-82. 2010 Refereed Article
    Durand C, Maltese L & Helleu B « Localisation des tournois de tennis professionnels et réforme ATP 2009 : le critère démographique une nouvelle fois vérifiée ? » Ouvrage Collectif Le Tennis dans la société de Demain, Editions AFRAPS, pp 151-171 2009 Chapter
    Kedge Insights
    Insights Others authors Category Expertise
    Olympique de Marseille et e-réputation None Expert’s view
    Marketing
    Cristiano Ronaldo, la valeur marketing en or indispensable au Real Madrid None Expert’s view
    Marketing
    Party time : Rituels festifs dans le monde du BtoB Julien CAYLA Bernard COVA Video publication
    Marketing
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