Lionel MALTESE

Lionel Maltese holds a PhD in Management Science from IAE Aix-en-Provence, Aix Marseille University (2004).  He has been an Associate Professor at Kedge Business School, teaching and conducting research in Sport Event Management and Marketing since 2006. He is also an Assistant Professor (Maître de Conférences) at Aix Marseille University – IUT Marseille, teaching in Strategic Management and Organizational Behaviour. He has been Head of the Professional Bachelor in New Technologies of Information and Communication since 2005 and DUT GEA2. His research focus is on Strategic Management and resource-based approaches, Reputation Management, Sponsorship Activation, Event Management, Sport Marketing and Management. He is a consulting expert for BNP Paribas (Hospitality Business Marketing), and for French tennis ATP tournaments (Open13 Marseille – Open Parv Auverne Rhone Alpes - BNP Paribas Masters Paris FFT – WTA Bussels Open – Open de Nice Côte d’Azur), advising on issues including: Event Organization, Strategic Asset Management and Planning, Entertainment & New Technologies Management, Ticketing Strategy and Hospitality Management, Sponsorship activations, Cause Related Marketing. He has also worked as a Consulting expert for the professional football clubs, PSG, working on the Fan Experience and Marketing Strategy, and Olympic of Marseille, working on Business Marketing Assets. From 2017 to 2020, hewas member of the Executive Committee of the French Federation of Tennis (FFT - Roland garros) – Roland Garros – Rolex Paris Masters in charge of the economic development and lecturer for professional players. Website: lionelmaltese.fr