Publication | Year of publication | Type of publication |
---|---|---|
MALTESE, L., "Marketing événementiel sportif : des ressources aux actifs territoriaux-le cas des tournois de tennis ATP provençaux" in Evénements et territoires. Aspects managériaux et étude de cas., Arnaud, C., Keramidas, O., Pasquier, M., Vuignier, R. Eds, BRUYLAND, 2018 | 2018 | Book chapter |
GIROUX, M., F.PONS, L.MALTESE, "The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams", International Journal of Sports Marketing and Sponsorship, 2017, vol. 18, no. 2, pp. 180-195 | 2017 | Journal article |
MALTESE, L., M.TERRIEN, N.SCELLES, S.MORROW, C.DURAND, "The win/profit maximization debate: strategic adaptation as the answer?", Sport, Business and Management: An International Journal, 2017, vol. 7, no. 2 | 2017 | Journal article |
MALTESE, L., F.PONS, F.PREVOT, "Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations", International Studies of Management & Organization, 2017, vol. 47, no. 1, pp. 88-105 | 2017 | Journal article |
MALTESE, L., "Marketing sportif territorial" in Management, événements et terrtoires., Arnaud, C., Keramidas, O. et Pasquier, M. Eds, Bruylant, 2016 | 2016 | Book chapter |
MALTESE, L., M.GIROUX, F.PONS, "Sports Marketing" in Understanding Sport Organizations., Slack, T. & Parent, M. Eds, Human Kinetics, 2015 | 2015 | Book chapter |
PONS, F., L.MALTESE, M.GIROUX, "Brand activation in sports organizations" in Routledge Handbook of Sports Marketing., Simon Chadwick, & Nicolas Chanavat Eds, Routledge, pp. 27-37, 2015 | 2015 | Book chapter |
Marketing
- Sport Business Marketing & Management
Sports & Events Management
Insights | Others authors | Category | Expertise |
---|---|---|---|
Olympique de Marseille et e-réputation | None | Expert’s view |
Marketing & new consumption |
Cristiano Ronaldo, la valeur marketing en or indispensable au Real Madrid | None | Expert’s view |
Marketing & new consumption |
Party time : Rituels festifs dans le monde du BtoB | Bernard COVA | Video publication |
Marketing & new consumption |