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Student Executive

Gregorio FUSCHILLO

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gregorio.fuschillo@kedgebs.com

Gregorio Fuschillo is assistant professor of marketing and consumer culture “theory” at KEDGE Business School. He was has also visiting scholar at the Nanyang Technological University in Singapore, and the SDU (Syddansk Universitet) in Denmark. His research interests include consumer culture, fandom studies, consumer activism and the power of brands in current societies. He is the author of academic articles published in journals such as Journal of Consumer Culture, Journal of Consumer Behavior, la Revue Française de Gestion, la Revue du MAUSS, Micro & Macro Marketing.

Recent publications

Publication	Year of publication	Type of publication
Fuschillo, G. (2016), "Beyond the market: The societal influence of fandoms", In Research in Consumer Behavior, ed., Belk, R., Ozcaglar-Toulouse, N., and Rinallo, D., Emerald	2016	Chapter
Fuschillo, G. & Cova, B. (2015) Subverting the market to help other consumers: The 'la repasse' phenomenon. Journal of Consumer Behaviour, 14(4), 261-269.	2015	Refereed Article
Cova, B., Fuschillo, G., & Saucet, M. (2014) Attualita e Prospettive dello Street Marketing: La strada, tra supporto e sostanza. MicroMacro Marketing, No. 1, 145-166.	2014	Refereed Article
Cova, B. & Fuschillo, G. (2014) Faire cavalier seul ensemble : "le passage de ticket." La Revue du Mauss, No. 44, 201-216.	2014	Refereed Article

Kedge Insights

Insights	Others authors	Category	Expertise
Solidarité Covid-19 : La tradition napolitaine, le ‘caffè sospeso’, à l’origine de la généralisation d’une nouvelle forme de solidarité citoyenne : l’entraide anonyme	Bernard COVA	Expert’s view	Marketing
La dimension culturelle, l’oubliée du Black Friday en France	None	Published in The Conversation	Marketing
Fans ! Enjeux marketing d’un phénomène devenu incontournable	None	Published in The Conversation	Marketing
Italy’s Five Star Movement: Looking at an ‘unclassifiable’ political force from a marketing perspective	None	Published in The Conversation	Marketing
Le Mouvement 5 étoiles en Italie : lecture marketing d’un phénomène politique inclassable	None	Published in The Conversation	Marketing