Recent publications
| Publication | Year of publication | Type of publication |
|---|---|---|
| Fuschillo, G. (2016), "Beyond the market: The societal influence of fandoms", In Research in Consumer Behavior, ed., Belk, R., Ozcaglar-Toulouse, N., and Rinallo, D., Emerald | 2016 | Chapter |
| Fuschillo, G. & Cova, B. (2015) Subverting the market to help other consumers: The 'la repasse' phenomenon. Journal of Consumer Behaviour, 14(4), 261-269. | 2015 | Refereed Article |
| Cova, B. & Fuschillo, G. (2014) Faire cavalier seul ensemble : "le passage de ticket." La Revue du Mauss, No. 44, 201-216. | 2014 | Refereed Article |
| Cova, B., Fuschillo, G., & Saucet, M. (2014) Attualita e Prospettive dello Street Marketing: La strada, tra supporto e sostanza. MicroMacro Marketing, No. 1, 145-166. | 2014 | Refereed Article |
Kedge Insights
| Insights | Others authors | Category | Expertise |
|---|---|---|---|
| La dimension culturelle, l’oubliée du Black Friday en France | None | Published in The Conversation |
Marketing |
| Fans ! Enjeux marketing d’un phénomène devenu incontournable | None | Published in The Conversation |
Marketing |
| Italy’s Five Star Movement: Looking at an ‘unclassifiable’ political force from a marketing perspective | None | Published in The Conversation |
Marketing |
| Le Mouvement 5 étoiles en Italie : lecture marketing d’un phénomène politique inclassable | None | Published in The Conversation |
Marketing |