Publication | Year of publication | Type of publication |
---|---|---|
FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2020, vol. 20, no. 3, pp. 347-365 | 2020 | Journal article |
COVA, B., G.FUSCHILLO, S.PACE, Le Marche Siamo Noi, FrancoAngeli Editore, Milano, Italy, 2017 | 2017 | Book |
FUSCHILLO, G., "Beyond the Market: The Societal Influence of Fandoms" in Book Series: Research in Consumer Behavior., Rinallo , D & Belk, R. Eds, Emerald Group Publishing Limited, vol. 18, pp. 169-192, 2016 | 2016 | Book chapter |
FUSCHILLO, G., B.COVA, "Subverting the market to help other consumers: The ‘la repasse’ phenomenon", Journal of Consumer Behaviour, 2015, vol. 14, no. 4, pp. 261-269 | 2015 | Journal article |
Marketing
Methodology
Consumer Culture Theory
Consumer Behavior
Insights | Others authors | Category | Expertise |
---|---|---|---|
Solidarité Covid-19 : La tradition napolitaine, le ‘caffè sospeso’, à l’origine de la généralisation d’une nouvelle forme de solidarité citoyenne : l’entraide anonyme | Bernard COVA | Expert’s view |
Marketing & new consumption |
La dimension culturelle, l’oubliée du Black Friday en France | None | Published in The Conversation |
Marketing & new consumption |
Fans ! Enjeux marketing d’un phénomène devenu incontournable | None | Published in The Conversation |
Marketing & new consumption |
Italy’s Five Star Movement: Looking at an ‘unclassifiable’ political force from a marketing perspective | None | Published in The Conversation |
Marketing & new consumption |
Le Mouvement 5 étoiles en Italie : lecture marketing d’un phénomène politique inclassable | None | Published in The Conversation |
Marketing & new consumption |