Gregorio FUSCHILLO

Marketing

Gregorio Fuschillo is an Assistant Professor of Marketing and Consumer Culture at KEDGE Business School. Hewas also a visiting scholar at the Nanyang Technological University, Singapore. His research interests include consumer culture, fandom studies, religion and brands in the marketplace. He is the author of academic articles in journals such as: the Journal of Consumer Behaviour, Revue Française de Gestion, and Revue du MAUSS. He has served the international academic community by organizing various scholarly events, including the Consumer Culture Theory Conference (Lille, France, 2016). He teaching focuses on consumer culture, cultural branding, and interpretive research methods. 

    Recent publications
    Publication Year of publication Type of publication
    Fuschillo, G. & Cova, B. (2015) Subverting the market to help other consumers: The 'la repasse' phenomenon. Journal of Consumer Behaviour, 14(4), 261-269. 2015 Refereed Article
    Fuschillo, G. (2016), "Beyond the market: The societal influence of fandoms", In Research in Consumer Behavior, ed., Belk, R., Ozcaglar-Toulouse, N., and Rinallo, D., Emerald 2016 Chapter
    Cova, B. & Fuschillo, G. (2014) Faire cavalier seul ensemble : "le passage de ticket." La Revue du Mauss, No. 44, 201-216. 2014 Refereed Article
    Cova, B., Fuschillo, G., & Saucet, M. (2014) Attualita e Prospettive dello Street Marketing: La strada, tra supporto e sostanza. MicroMacro Marketing, No. 1, 145-166. 2014 Refereed Article
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