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Gregorio Fuschillo is assistant professor of marketing and consumer culture “theory” at KEDGE Business School. He was has also visiting scholar at the Nanyang Technological University in Singapore, and the SDU (Syddansk Universitet) in Denmark. His research interests include consumer culture, fandom studies, consumer activism and the power of brands in current societies. He is the author of academic articles published in journals such as Journal of Consumer Culture, Journal of Consumer Behavior, la Revue Française de Gestion, la Revue du MAUSS, Micro & Macro Marketing.

    Recent publications
    Publication Year of publication Type of publication
    Fuschillo, G. (2016), "Beyond the market: The societal influence of fandoms", In Research in Consumer Behavior, ed., Belk, R., Ozcaglar-Toulouse, N., and Rinallo, D., Emerald 2016 Chapter
    Fuschillo, G. & Cova, B. (2015) Subverting the market to help other consumers: The 'la repasse' phenomenon. Journal of Consumer Behaviour, 14(4), 261-269. 2015 Refereed Article
    Cova, B., Fuschillo, G., & Saucet, M. (2014) Attualita e Prospettive dello Street Marketing: La strada, tra supporto e sostanza. MicroMacro Marketing, No. 1, 145-166. 2014 Refereed Article
    Cova, B. & Fuschillo, G. (2014) Faire cavalier seul ensemble : "le passage de ticket." La Revue du Mauss, No. 44, 201-216. 2014 Refereed Article
    Kedge Insights
    Insights Others authors Category Expertise
    La dimension culturelle, l’oubliée du Black Friday en France None Published in The Conversation
    Fans ! Enjeux marketing d’un phénomène devenu incontournable None Published in The Conversation
    Italy’s Five Star Movement: Looking at an ‘unclassifiable’ political force from a marketing perspective None Published in The Conversation
    Le Mouvement 5 étoiles en Italie : lecture marketing d’un phénomène politique inclassable None Published in The Conversation
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