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Gregorio Fuschillo is assistant professor of marketing at KEDGE Business School. He was has also visiting scholar at Nanyang Technological University in Singapore, SDU (Syddansk Universitet) in Denmark, and RMIT, Melbourne, Australia. His research interests include consumer culture, fandom studies, consumer activism and the power of brands in current societies. He is the author of academic articles published in journals such as Journal of Consumer Culture, Journal of Consumer Behavior, la Revue Française de Gestion, la Revue du MAUSS, Micro & Macro Marketing.

    Recent publications
    Publication Year of publication Type of publication
    FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2020, vol. 20, no. 3, pp. 347-365 2020 Journal article
    COVA, B., G.FUSCHILLO, S.PACE, Le Marche Siamo Noi, FrancoAngeli Editore, Milano, Italy, 2017 2017 Book
    FUSCHILLO, G., "Beyond the Market: The Societal Influence of Fandoms" in Book Series: Research in Consumer Behavior., Rinallo , D & Belk, R. Eds, Emerald Group Publishing Limited, vol. 18, pp. 169-192, 2016 2016 Book chapter
    FUSCHILLO, G., B.COVA, "Subverting the market to help other consumers: The ‘la repasse’ phenomenon", Journal of Consumer Behaviour, 2015, vol. 14, no. 4, pp. 261-269 2015 Journal article
    Teaching domains



    Research domains

    Consumer Culture Theory

    Consumer Behavior

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