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Simona D’Antone is Associate Professor in Marketing at KEDGE Business School. She holds a PhD in Marketing from the Sapienza University of Rome, Italy and is a member of the IMP (Industrial Marketing and Purchasing) research group. Her main research interest is in cultural and social aspects of markets and consumption with specific focuses on: phenomena of market emergence and innovation and its interaction with values and society, business purchasing and sustainable sourcing, anti-consumption, consumer well-being, branding. Her work has been published in international outlets such as Industrial Marketing Management, International Marketing Review, Journal of Consumer Affairs and Consumption Markets and Culture.

    Recent publications
    Publication Year of publication Type of publication
    D'Antone, S., Canning, L., Franklin-Johnson, E., Spencer, R. (2017). Concerned innovation: The ebb and flow between market and society, Industrial Marketing Management, 64, July, 66-78 2017 Refereed Article
    Cova, B. & D'Antone, S. (2016) Brand Iconicity vs. Anti-Consumption Well Being Concerns: The Nutella Palm Oil Conflict. Journal of Consumer Affairs, Vol. 50, Issue 1, pp. 166–192. 2016 Refereed Article
    Elena Casprini , Simona D'Antone , Bernard Paranque , Tommaso Pucci , Lorenzo Zanni , (2016) "I choose my business model! A cross-national analysis of business model choice in family firms", EuroMed Journal of Business, Vol. 11 Iss: 2, pp.212 - 231 2016 Refereed Article
    D’Antone, S., Santos, J., When Purchasing Professional Services Supports Innovation , Industrial Marketing Management. doi:10.1016/j.indmarman.2016.05.024 2016 Refereed Article
    D'Antone, S. & Merunka, D. (2015) The Brand Origin Meaning Transfer Model (BOMT): An Integrative Theoretical Model. International Marketing Review, Vol. 32, Issue 6, pp. 713 – 731. 2015 Refereed Article
    D'Antone, S. & Spencer, R. (2014) Organising for sustainable palm oil consumption: a market-based approach. Consumption, Markets & Culture, Vol. 18, No. 1, 55-71. 2015 Refereed Article
    D'Antone, S. & Spencer R. (2014) Concerns and marketization: the Case Studye of sustainable palm oil. In Geiger, S., Harrison, D., Kjellberg, H., & Mallard, A. (Eds.), Concerned Markets, Economic Ordering for Mulitple Values, (pp. 72-101). Cheltenham, UK: Edward Elgar. 2014 Chapter
    Bonomi-Santos, J., D’Antone, S. (2014) Re-Inventing the Wheel? A Critical View on the Concept of Demand-Chain Management. Industrial Marketing Management, Vol. 43, Issue 6, 1012–1025. 2014 Refereed Article
    Case Studytagnoni, D. & D'Antone, S. (2013) Pasta Garofalo, ou comment imposer une marque de pâtes en Chine. CCMP No. 1798. 2013 Case Study
    (2010) REA, A.; D’ANTONE, S., La sistemicità presupposto del valore della marca territoriale. Una rassegna di casi dal mondo del vino Made in Italy, Sinergie, n.83, p. 179-200. 2010 Refereed Article
    (2009) REA, A.; D’ANTONE, S., Brand Placement: strategia e opportunità nei film italiani, Economia & Management, Sept, n.5, p. 65 – 82. 2009 Refereed Article
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