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Nacima Ourahmoune is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. She obtained her doctorate from ESSEC and IAE Aix-en-Provence’s joint doctoral program in 2011. She also holds an MSc in Marketing Research (Univ. Paris 1 Sorbonne), an MBA in Luxury Branding (Sup de Luxe, Chaire Cartier), a Grande Ecole Master’s degree in Business Studies (HEC Paris) and a Master’s degree in Politics (Sciences-Pô). Nacima has10 years of experience as a consultant in strategy and in marketing and coordinates the Luxury and Branding Track in the Grande Ecole Program at KEDGE. Her research examines marketplace phenomena in consumer cultures in established and in emerging markets in various contexts including global tourism, beauty, luxury and fashion, health issues, sustainability and collaborative consumption. Her research has appeared in: Journal of Public Policy and Marketing, Journal of Business Research, Marketing Theory, Journal of Macro Marketing, Journal of Consumer Behavior among other journals.

    Recent publications
    Publication Year of publication Type of publication
    OURAHMOUNE, N., L.STEINFIELD, C.COLEMAN, L.TUNCAY ZAYER, W.HEIN, "Power logics of consumers’ gendered (in)justices: reading reproductive health interventions through the transformative gender justice framework", Consumption Markets & Culture, 2019, vol. 22, no. 4, pp. 406-429 2019 Journal article
    STEINFIELD, L., M.SANGHVI, L.TUNCAY ZAYER, C.COLEMAN, N.OURAHMOUNE, R., L.HARRISSON, W.HEIN, J.BRACE GOVAN, "Transformative intersectionality: moving business towards a critical praxis", Journal of Business Research, 2019, vol. 100, pp. 366-375 2019 Journal article
    OURAHMOUNE, N., I.ROBERT, A.-S.BINNINGER, "Nudge environnementaux et norme sociale: une analyse controversée des discours de consommateurs" in La conduite du changement climatique: entre contraintes et incitations., Ed., L. G. D. J. , chap. 3, pp. 117-134, 2018 2018 Book chapter
    OURAHMOUNE, N., "Embodied transformations and food restrictions: The case of medicalized obesity", Journal of Business Research, 2017, vol. 75, pp. 192-201 2017 Journal article
    HEIN, W., L.STEINFIELD, N.OURAHMOUNE, C. A.COLEMAN, L. T.ZAYER, J.LITTLEFIELD, "Gender Justice and the Market: A Transformative Consumer Research Perspective", Journal of Public Policy & Marketing, 2016, vol. 35, no. 2, pp. 223-236 2016 Journal article
    OURAHMOUNE, N., "Luxury Retail Environments And Changing Masculine Sociocultural Norms", Journal of Applied Business Research, 2016, vol. 32, no. 3, pp. 695 706 2016 Journal article
    OURAHMOUNE, N., "Narrativity, temporality, and consumer-identity transformation through tourism", Journal of Business Research, 2016, vol. 69, no. 1, pp. 255-263 2016 Journal article
    OURAHMOUNE, N., A.-S.BINNINGER, I.ROBERT, "Collaborative Consumption And Sustainability: A Discursive Analysis Of Consumer Representations And Collaborative Websites", Journal of Applied Business Research, 2015, vol. 31, no. 3, pp. 969-986 2015 Journal article


    • Marketing, Luxury Marketing, Consumer Culture, Branding, Consumer Behavior, Qualitative Studies
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