Nacima OURAHMOUNE

Nacima Ourahmoune is a Senior / Full Professor of Marketing and Consumer Culture at KEDGE Business School and Director of the Thesis Lab. She holds a PhD from ESSEC / IAE Aix-en-Provence, a Master’s degree from Université Paris 1 Panthéon-Sorbonne, and degrees from HEC Paris Grande École, Sciences Po, and the University of Exeter. She has extensive experience in strategy and marketing consulting with leading international consulting firms. Her research is rooted in Consumer Culture Theory, Transformative Consumer Research, and gender and marketing studies. It focuses on consumer cultures, luxury, fashion, the body, gender, masculinities, sensitive markets, social movements, postcolonial dynamics, and social justice issues. Drawing on her dual training in management and the politics/ social sciences, her work examines power relations in established and emerging markets. Nacima has published in leading international journals in her field, including the Journal of Business Research, Journal of Public Policy & Marketing, Marketing Theory, Journal of Consumer Behaviour, Journal of Macromarketing, Consumption Markets & Culture, Gender, Work & Organization, and Journal of Marketing Management. At KEDGE, she founded the Grande École pathway in Luxury Brand Management, which she directed from 2011 to 2016. She mainly teaches luxury marketing, branding, and the sociocultural transformations of markets. She also founded and directed the Marketing, Consumption and Society research center at NEOMA Business School between 2010 and 2015. She has held visiting professor positions at ICADE Madrid and the American University of Beirut, and has been a Visiting Professor at Bayes Business School, City St George’s, University of London, since 2023. She is a member of the international academic association GENMAC (Gender Markets Consumers) advisory board. She has made over 100 appearances in national and international media, where she is regularly sought for her expertise on social movements, inclusion, sustainability, and transformations in luxury, fashion, the body, gender, and consumption norms.