Nacima OURAHMOUNE

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Nacima Ourahmoune is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. She obtained her doctorate from ESSEC and IAE Aix-en-Provence’s joint doctoral program in 2011. She also holds an MSc in Marketing Research (Univ. Paris 1 Sorbonne), an MBA in Luxury Branding (Sup de Luxe, Chaire Cartier), a Grande Ecole Master’s degree in Business Studies (HEC Paris) and a Master’s degree in Politics (Sciences-Pô). Nacima has10 years of experience as a consultant in strategy and in marketing and coordinates the Luxury and Branding Track in the Grande Ecole Program at KEDGE. Her research examines marketplace phenomena in consumer cultures in established and in emerging markets in various contexts including global tourism, beauty, luxury and fashion, health issues, sustainability and collaborative consumption. Her research has appeared in: Journal of Public Policy and Marketing, Journal of Business Research, Marketing Theory, Journal of Macro Marketing, Journal of Consumer Behavior among other journals.

    Recent publications
    Publication Year of publication Type of publication
    Ourahmoune Nacima (2016), Narrativity, Temporality and Identity Transformation Through Travel, Journal of Business Research, 2016, 69, 255-263 2016 Refereed Article
    Ourahmoune Nacima (2016) “Luxury Retail Environments And Changing Masculine Sociocultural Norms”, Journal of Applied Business Research, Vol 32, Number 3 pp. 695-706 DOI: http://dx.doi.org/10.19030/jabr.v32i3.9650 2016 Refereed Article
    Binninger AS., Ourahmoune N., Robert I (2015), Collaborative Consumption And Sustainability: A Discursive Analysis Of Consumer Representations And Collaborative Website, Journal of Applied Business Research vol 31(3):969-986 2015 Refereed Article
    Ourahmoune N. (2014), Sex Tourism in Transnational Contexts, (North-American) Advances in Consumer Research, 42, 801-804 2014 Refereed Article
    Binninger AS., Robert I., Ourahmoune N. (2014), Étiquettes environnementales et consommation durable : des relations ambiguës en construction, ROR - REVUE DE L’ORGANISATION RESPONSABLE - RESPONSIBLE ORGANIZATION REVIEW, 1, 5-24 DOI : 10.3917/ror.091.0005 2014 Refereed Article
    Ourahmoune, N., Binninger AS., Robert I. (2014), Brand Narratives, Sustainability, and Gender: A Socio-semiotic Approach, Journal of Macromarketing 34(3):313-331 DOI: 10.1177/0276146714528335 2014 Refereed Article
    Robert I., Binninger AS., Ourahmoune N. (2014), La consommation collaborative, le versant encore équivoque de l’économie de la fonctionnalité, Développement durable et Territoires, 5 (1), DOI : 10.4000/developpementdurable.10222 2014 Refereed Article
    Beji-Becheur, A., Ourahmoune N., Ozçaglar-Toulouse (2014), The polysemic meanings of couscous consumption in France, Journal of Consumer Behaviour 13(3) DOI: 10.1002/cb.1478 2014 Refereed Article
    Ourahmoune, N. (2013), Gender, Women and Sexual Experiences of Tourism, (North-American) Advances in Consumer Research, 41, 360-66 2013 Refereed Article
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